The growth of the aesthetic threads market can be attributed to the increasing use of minimally invasive treatments for anti-aging, face lifting, and face rejuvenation. Presently, many cosmetic practices are being advertised as having minimal recovery and maximal convenience for the patient. The thread-lift procedure has been popularized for brow-, midface-, jowl-, and neck-lifting, and it is credited with the above-mentioned advantages. Moreover, these procedures are less time consuming and are called as 'lunchtime facelift' in certain countries, as they can be done in between lunchtime for busy office professionals. These factors make such procedures highly valuable, as they provide good effects in less time, attracting several consumers across the world, thus driving the market.
However, the high cost of procedures and uncertain and short-term results are restraining the growth of the market.
Key Market Trends
The Face Lift Segment is Expected to Exhibit the Fastest Growth Rate over the Forecast Period
A thread lift is a type of procedure wherein temporary sutures are used to produce a subtle but visible lift in the skin. Instead of removing the patient's loose facial skin surgically, the cosmetic surgeon simply suspends it by stitching up portions of it. Unlike a traditional surgical face-lift, the thread lift does not involve incisions or deep-tissue manipulation. It is a much easier process for the patient, which involves getting filler-like substances as opposed to getting a facelift surgery. For many patients, the biggest advantage of having a thread lift rather than a facelift is the greatly reduced recovery time associated with thread lifts.
This procedure is also gaining traction over surgical procedures due to the increasing demand for non-surgical procedures around the world. For instance, as per the International Society of Aesthetic Plastic Surgery's 2018 report, there were more than 10 million minimally invasive injectible aesthetic procedures completed worldwide in 2018, which increased from 8.5 million in 2017. This trend is also expected to rise in the future, which may boost the thread face lift market.
North America Captured the Largest Market Share and it is Expected to Retain its Dominance in Future
North America dominated the overall aesthetic threads market, with the United States accounting as the major contributor to the same. Only a few years old, thread lift is one of the fastest-growing cosmetic procedures in the United States, and it has received a lot of exposure for the past many years, which may boost the aesthetic thread market in the coming years.
Moreover, the United States is one of the largest markets for minimally invasive aesthetic procedures in the world, with nearly 2.9 million procedures done in 2018, as per the International Society of Aesthetic Plastic Surgery.
There is a wide variety of indications that can be targeted by cosmetic threads and the potential patient pool for cosmetic threads is enormous. However, the aesthetic threads market is yet to reach its full potential in North America, and it is expected to grow at a robust growth rate during the forecast period.
The market studied is highly fragmented, with the majority of manufacturing operations taking place in the North American countries. The key players in the market studied include Aptos International Ltd, Croma Pharma GmbH, Sinclair Pharma, River Aesthetics, Spring Thread, and 1stSURGICONCEPT. The industry is witnessing a series of acquisitions and mergers.
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