The Zimbabwe Fruits & Vegetable Market is projected to register a CAGR of 2.5% during the forecast period (2021-2026).
Zimbabwe fruits and vegetable market was negatively affected by the COVID-19 pandemic. The lockdown restrictions have delayed the delivery of farm produce to the markets and limited market accessibility. The restrictions have resulted in the accumulation and spoilage of produce at the farm due to poor post-harvest handling. The COVID-19 has led the producers and the government to realize the importance of post-harvest management practices to avoid spoilage of the produce.
Zimbabwe fruits & vegetables market has been a highly fluctuating market for the past few years. These fluctuations in the market are majorly due to inflation and frequent changes in prices. Production volumes are also experiencing significant impact, due to the lack of suitable climate and prevailing drought conditions in the country. Vegetable production is primarily concentrated in a few provinces. The harvested area of vegetables is experiencing a very slow growth rate of around 2.0%, due to the lack of attractive government subsidies to farmers. Very little exposure to the international market is also one of the demotivating factors for farmers. However, through government initiatives for adherence to phytosanitary conditions, the export market is booming for Zimbabwean crops. The demand for processed food such as juices, ketchups and edible oils is increasing during the study period.
Key Market Trends
Fruit Production and Export dominates the Market
In 2018, Fruits topped the Zimbabwe market in terms of production accounting for about 266,145 metric ton up from 262,168 metric ton in 2016 denoting a steady increase in the demand for fruits within and outside the country. It is also seen that Zimbabwe exports a higher volume of Fruits compared to vegetables to neighboring countries like South Africa, Zambia, Vietnam, United Kingdom, Bahrain, and so on. In 2019, the export of fruits from Zimbabwe valued around USD 33,803.0 million up from USD 18,111 million in 2016. Thus, fruits production and export dominates over vegetables in the country.
Increasing Vegetable Production
Overall, Vegetable production dominates Zimbabwe agriculture production accounting for 241,666 metric ton in 2019 increase from 230,038 metric ton in 2016. A wide range of vegetables are grown in the country during the dry and rainy season such as tomatoes, okra, cabbage, rape, onion, beans, gemsquash, cucumbers, and carrot among other crops. Tomatoes has topped the market accounting for 28034 metric ton in 2019 metric ton followed by chillies, onions, beans, cabbage. The production of vegetables is consistently increasing over the forecast period denoting a significant increase in the demand for such crops and that farmers are aware of the rising demand in the market domestically and globally.
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