The Zimbabwe fruit & vegetable Market is estimated to register a CAGR of 2.5% during the forecast period (2020-2025). The Zimbabwean fruit & vegetable industry has been a highly fluctuating market from the past few years. These fluctuations in the market are majorly due to the inflation and frequent changes in prices. Production volumes are also experiencing significant impact, due to the lack of suitable climate and drought conditions in the country. Vegetable production is primarily concentrated in a few provinces. The harvested area of vegetables is experiencing a very slow growth rate of around 2%, due to the lack of attractive government subsidies to farmers. Very little exposure to the international market is also one of the demotivating factors for farmers.
Key Market Trends
Fruit Production and Export dominates the Market
In 2018, Fruits topped the Zimbabwe market in terms of production accounting for about 266145 tonnes up from 262168 tonnes in 2016 denoting a steady increase in the demand for fruits within and outside the country. It is also seen that Zimbabwe exports a higher volume of Fruits compared to Vegetable to the neighboring regions like South Africa, Zambia, Vietnam, United Kingdom, Bahrain and so on. In 2018 the export of fruits from Zimbabwe valued around 29,892 USD million up from 18,111 million USD in 2016. Hence it is clearly seen that Fruits production and Export dominate the Zimbabwe market.
Increasing Vegetable Production
Overall, The Vegetable production dominates Zimbabwe agriculture in terms of Production accounting for 191725 MT in 2018 up from 186630 MT in 2016. The Major crops that are cultivated in Zimbabwe are Banana, Tomatoes, orange, lemon, Peas, Grapefruit, Apple, etc. among with the primary vegetables and Banana along with citrus fruits top the production with consistent increase throughout the forecast period denoting a significant increase in the demand for such crops and that farmers are aware of the rising demand in the market domestically and globally.
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