The US retail garden seed market has been relatively flat. The market is projected to register a CAGR of 2.8% during the forecast period. According to Mordor Intelligence’s analysis, the vegetable segment is expected to be the fastest growing segment.
- The internet today is providing convenience to a shopper, along with instant satisfaction. It is easier to purchase a variety of options, including seeds, over the internet. Most of the companies, which offer fruit, flower, herb, and vegetable seeds through retail forms, are offering seeds through online websites. Additionally, the growing internet marketing and sales trend, along with consumer’s positive outlook toward home gardening, is boosting the online sales for gardening seeds in the United States.
Key Market Trends
The Vegetable Seeds Segment Lead the Seeds Market in the US
The vegetable seed segment is the largest segment, holding almost 48% of the market share in 2019. It is also the fastest growing segment with an estimated CAGR of 2.95% during the forecast period (2020-2025). Tomato is the most popular homegrown vegetable in the United States, holding a market share of 29%, during the year 2018.
Increasing Trend Of Kitchen Gardening
Kitchen gardening or home gardening is a practice of growing vegetable crops in residential houses, to meet the vegetative requirements, which are on the rise in the United States. Most popular homegrown vegetable crops are tomatoes, cucumbers, sweet peppers, beans, carrots, summer squash, onions, hot peppers, lettuce, and peas.
Age group between 18-35 years is more focused on growing herbs, with almost 4 of every 10 persons growing their own chives, cilantro, etc. In addition to these factors, the focus on better tasting food, and the need for improved quality of food as well as for saving money on food bills are driving the kitchen gardening practice in the United States
The US garden seeds market is a very fragmented market, with major companies accounting for only 27% of the market share, in spite of having diverse and increasing product portfolios. There are more than 100 companies catering to the garden seed market in the United States.
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