The United Kingdom berries market is estimated to register a CAGR of 3.4% percent during the forecast period. The United Kingdom is primarily a marginal climate for commercial growers due to the lack of longer and more intense hours of sunlight. Despite this factor, some areas in the United Kingdom, such as Kent, Worcestershire, and Herefordshire, have a combination of soil and sunlight that make the growing of fruit trees, such as berries, on a large scale a viable proposition. The country is also one of the major trade partners of berries. It exports the berries to Spain, Chile, and the Netherlands.
Key Market Trends
Rise in the Consumer Preference for Berries
The British blueberry season is flourishing in the country due to the rapid growth of the blueberry bush plantations across the United Kingdom to meet the increased demand for home-grown fruit among the British. This, in turn, has led to increased overall berry revenue in the country, which will further boost the market growth. The FAO database reported an increase of strawberry and raspberry production in the country owing to the rising preference among the consumers for fruit salads and as ingredients in other products, including fresh fruit used to decorate bakery products. The production of strawberry increased considerably from 120,327 metric ton in 2016 to 131,639 metric ton in 2018. Raspberry production increased from 14,908 metric ton in 2016 to 15,073 metric ton in 2018 in the United Kingdom.
Strawberries Dominate the United Kingdom Berries Market
Strawberries lead the United States berries market with a market share of 52.6% of the total berries market value. Kent, Sussex, and Wales are some of the significant regions for early-growing strawberries in the country. Although the per capita consumption of strawberries fell by 9.7% in 2020, its tremendous nutritional benefits, coupled with the rapid facilitation of the supply chain through online retailing by supermarkets, are expected to result in a rebounded demand toward the beginning of 2021..
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