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タンザニアの果物と野菜市場ー業界洞察、主要プレーヤー・企業別、成長機会別、最新傾向別、開発別、主要な成長ドライバー別、主要な課題別によってセグメンテーション、予測


[ 英語タイトル ] Tanzania Fruit and Vegetable Market - Growth, Trends, and Forecast (2020-2025)


Product Code : MDAG0080915
Survey : Mordor Intelligence
Publish On : February, 2021
Category : Agriculture and Allied Activities
Study Area : Tanzania
Report format : PDF
Sales price option (consumption tax not included)
Single User USD3250 / Question Form
5 User USD3750 / Question Form
Enterprise User USD6500 / Question Form

[Report Description]

Tanzania Fruit and Vegetable Market is projected to grow at a CAGR of 6.7% during the forecast period (2020-2025).

- The growing demand for derived products, such as fruit juice and jams and an increase in consumer awareness towards healthier alternatives such as fruits and vegetables are some of the factors driving the market growth.
- Major fruits and vegetables produced in the country are bananas, mangoes, oranges, pineapples, watermelons, beans, cabbage, tomatoes, onions, chillies, and peppers. The market for banana is massively developed in the country owing to both export and local demand by the consumers.

Key Market Trends



Increase in Heath Consciousness Among Consumers

The growing health consciousness among Tanzanian consumers has resulted in consumers spending more on healthier foods such as fruits and vegetables. The country has been identified as one of the most unhealthy countries establishing a rank of 156 on the basis of health index according to a WHO world health report. Health complications, such as weakening of the immune system and vitamin C deficiency along with bleeding gums has led the country people to consume healthier alternatives like fruits and vegetables in their diets. This is reflected in an increase in the production of both fruits and vegetables with more preference of the consumers towards fruits. Also, some of the fruits are organically produced and they are gaining traction owing to the increase in consumer concern over the usage of chemical pesticides or fertilizers. With the increase in the number of consumers switching healthier alternatives, the demand for fruits and vegetables is projected to grow during the forecast period.

Rise in Export Demand for Bananas

Bananas are popular primarily due to their non-seasonal nature, and apart from playing a key role in ensuring food availability all-year-round. Bananas are the highly traded commodities in the country owing to the trade liberalization policies. Tanzania and Uganda alone produce over 50% of all bananas grown on the entire African continent. The market is flourishing owing to the increased consumer demand and thus organizations are putting efforts to produce new varieties. For instance, the Tanzania Agricultural Research Institute developed 16 new drought- and disease-resistant banana hybrid varieties in the three predominantly banana-producing regions of Mbeya, Kilimanjaro and Kagera. Thus, fulfilling the consumer needs for high fiber content, and nutrient levels. This, in turn, would drive the market for bananas which will generate an overall revenue for the fruit and vegetable market.

Reasons to Purchase this report:



- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.4 Market Restraints

5 MARKET SEGMENTATION
5.1 Vegetables
5.1.1 Market Size (USD Million)
5.1.2 Domestic Production Overview
5.1.3 Consumption Analysis and Market Value
5.1.4 Import Market Analysis (Volume and Value)
5.1.5 Export Market Analysis (Volume and Value)
5.1.6 Price Trend Analysis
5.2 Fruits
5.2.1 Domestic Production Overview
5.2.2 Market Size (USD Million)
5.2.3 Consumption Analysis and Market Value
5.2.4 Import Market Analysis (Volume and Value)
5.2.5 Export Market Analysis (Volume and Value)
5.2.6 Price Trend Analysis

6 INTERNATIONAL TRADE & PRICE SCENARIOS
6.1 Banana
6.2 Mangoes
6.3 Watermelons
6.4 Oranges
6.5 Pineapples
6.6 Beans
6.7 Cabbage
6.8 Tomatoes
6.9 Onions
6.10 Chillies and Peppers

7 REGIONAL ANALYSIS
7.1 PESTLE Analysis
7.2 Supply Chain Analysis
7.3 Government Policies

8 COMPETITIVE ANALYSIS
8.1 Distribution Network & Retail Analysis
8.2 List/Profile of Key Players

9 MARKET OPPORTUNITIES AND FUTURE TRENDS

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