The South America prebiotic ingredients market is forecasted to register a CAGR of 7.4%, during the forecast period, 2020 - 2025.
- The market is majorly driven by the increasing consumer awareness regarding preventive healthcare of diseases such as oral health, bacterial vaginosis, and urinary tract, coupled with increasing expenditure on probiotic. Furthermore, the positive impact of enhanced marketing and promotional strategies by the leading players has further propelled the growth of the prebiotic ingredients market in the region.
- In the segmentation font by type, galacto-oligosaccharides (GOS), and fructo-oligosaccharide (FOS) are extensively consumed in the food processing segment, as these are friendly for the digestive system.
Key Market Trends
Growing Inclination Toward Prebiotics & Synbiotics Products Across The Region
The primary reason for driving the prebiotic ingredients market is the increasing demand for probiotic and blends of probiotic and prebiotic food. Since, there is a general increase in health consciousness, globally, and probiotics and prebiotics, being the recent synonyms of improved gut health, the market for prebiotic ingredients is on a much visible rise. Thus, the increasing scope for products and dietary supplements with functional benefits, increasing health-conscious among the global population, and increasing concern toward obesity are driving the market for prebiotics, such as FOS, GOS, and MOS.
Moreover, prebiotics is being implicated in starter culture formulation, gut health maintenance, colitis prevention, cancer inhibition, immunopotentiaton, cholesterol removal, reduction of cardiovascular disease, prevention of obesity and constipation, bacteriocin production, and use in fishery, poultry, pig, cattle feed, and pet food. Thus, growing public awareness regarding the probiotics and synbiotic products has anticipated boosting the overall growth in the demand for the prebiotic ingredients market.
Brazil to Drive the Regional Market
Brazil holds the largest revenue share among the entire South American region. High dominance of diabetes and cardiovascular patients and drift of active living among the population are driving the health and wellness industry, which, in turn, has boosted the prebiotic ingredients market. In addition, infants who weigh low are made to drink alternatives of milk, which consists of prebiotics, to help them have sustained and healthy growth.
For instance, Aptamil 1 Danone is a milk substitute claiming to contain prebiotics (GOS and FOS) that favor the immune response of the baby. BENEO is one of the leading players in the prebiotic market in Brazil. It offers two highly functional prebiotic fibers, inulin, and oligofructose for animal nutrition, which improve intestinal health and ensure a healthy upbringing of pets and livestock.
The South America prebiotic ingredients market is consolidated in nature having a fewer number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the regional market include BENEO GmbH, Fonterra Co-operative Group Limited, Sensus, Nexira, and OKCHEM, among others
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