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[ 英語タイトル ] South Africa Agricultural Machinery Market - Growth, Trends and Forecast (2020 - 2025)

Product Code : MDAG0080669
Survey : Mordor Intelligence
Publish On : February, 2021
Category : Agriculture and Allied Activities
Report format : PDF
Sales price option (consumption tax not included)
Single User USD3250 / Question Form
5 User USD3750 / Question Form
Enterprise User USD6500 / Question Form
 - John Deere (Pty) Ltd.

- CNH Industrial N.V.

- AGCO Corporation

- Mahindra & Mahindra South Africa Pty Ltd

- Kubota Corporation

- JC Bamford Excavators Limited

- Lindsay Corporation

[Report Description]

The South Africa Agricultural Machinery Market is expected to register a CAGR of 6.5% during the forecast period. Agriculture has been one of the most important sectors of the South African economy. A large number of countries in the GCC and other parts of the Arab world remain reliant on South Africa for grains, fruits, and vegetables. It is one of the few countries in Africa to be economically developed, a fact that drives agricultural machinery adoption. Labour shortage and an increase in daily wages are also some of the other prime market drivers. As per market share, South Africa is the largest market for farm equipment in the Africa region.

Key Market Trends

Farm Labor Shortage Drives the Market

The shortage of farm labour became a serious problem in South Africa causing a rise in labour wages. This accelerated the sales of farm machinery and aided in market growth. According to the World Bank survey, only 5% of the total South African employees were working in the Agriculture sector in 2018. Inadequate services and limited access to financial capital are leading to migration from rural areas to urban centers, in search of work. According to the World Bank, Sub Saharan Africa experienced an annual urban population growth rate of 4.1% in 2016. This is leading to a labor shortage in the agriculture sector.

Rise in the Tractor Sales

Tractors Market is one of the most important segments of South African Agricultural Machinery. Tractor, being basic agriculture machinery, occupies the major part of Agriculture machinery in terms of units sold. A continuous increase in tractors sales is noticed for the last few years. The average number of tractors per thousand hectares of land in South Africa was 3.8 in 2018, which was 3.2 in 2017. The tractor sales were fuelled by increasing government subsidies for farm mechanization, accommodative financing, growth in the agricultural industry and increased awareness towards farm machine mechanization.

Competitive Landscape

The market is highly competitive owing to the presence of a few prominent players, accounting for more than half of the market. The key players in the market include Deere and Company, AGCO Corporation, CNH Industrial N.V, Mahindra & Mahindra South Africa Pty Ltd and Kubota Corporation. The main strategy adopted by the key players has been to invest in R&D to encourage innovation and maintain a strong market base. The advent of advanced technologies like Artificial Intelligence, Robotics, Google Earth, and a growing number of government initiatives have driven the demand for South Africa Agricultural Machinery Market to rise.

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.4 Market Restraints
4.5 Porter's Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry

5.1 Type
5.1.1 Tractors By Horsepower Less than 40 HP 40 HP to 99 HP Greater than 100 HP By Type Compact Utility Tractors Utility Tractors Row Crop Tractors
5.1.2 Ploughing and Cultivating Machinery Ploughs Harrows Cultivators and Tillers Others
5.1.3 Planting Machinery Seed Drills Planters Spreaders Others
5.1.4 Harvesting Machinery Combine Harvesters- Threshers Forage Harvesters Others
5.1.5 Haying and Forage Machinery Mower- Conditioners Balers Others
5.1.6 Irrigation Machinery Sprinkler Irrigation Drip Irrigation Others

6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 John Deere (Pty) Ltd.
6.3.2 CNH Industrial N.V.
6.3.3 AGCO Corporation
6.3.4 Mahindra & Mahindra South Africa Pty Ltd
6.3.5 Kubota Corporation
6.3.6 JC Bamford Excavators Limited
6.3.7 Lindsay Corporation




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