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[ 英語タイトル ] Precision Viticulture Market by Technology (Guidance Systems, Remote Sensing, VRT), Application (Yield Monitoring, Field Mapping, Weather Tracking & Forecasting), Product/Service (Hardware, Software, Services) - Global Forecast to 2022


Product Code : MNMAG00109522
Survey : MarketsandMarkets
Publish On : February, 2021
Category : Agriculture and Allied Activities
Study Area : Global
Report format : PDF
Sales price option (consumption tax not included)
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[Report Description]

“The precision viticulture market is projected to grow at a CAGR of 8.81% during the forecast period.”
The precision viticulture market is projected to reach USD 1,546.6 million by 2022, from USD 1,014.0 million in 2017, at a CAGR of 8.81% from 2017 to 2022. The market is driven by government support for the adoption of modern viticulture techniques. The high initial capital investments and lack of technical awareness are expected to restrict the market growth.
“The service segment is projected to be the fastest-growing from 2017 to 2022.”
The service segment is projected to grow at the highest CAGR during the forecast period. The services provided to growers and winemakers such as system integration and consulting, managed services, connectivity services, assisted professional services, and maintenance and support services lead to an increased demand for precision viticulture across the regions.
“Weather tracking & forecasting application segment is projected to be the fastest-growing from 2017 to 2022.”
The weather tracking & forecasting application segment is projected to grow at the highest CAGR during the forecast period. The growing adoption of new technologies in farming for maximum profitability and production is increasing the demand for precision viticulture during the forecast period.
“Australia & New Zealand is projected to be the fastest-growing country-level market in the Asia Pacific precision viticulture market during the forecast period.”
The Asia Pacific precision viticulture market is projected to grow at the highest rate between 2017 and 2022. The demand for precision viticulture is expected to increase in the Asia Pacific region owing to the higher adoption of new technologies and increasing awareness of technical awareness. Precision viticulture is particularly applicable in Australia because of the high variability of soil types across the regions as a major part of dryland farming depends on variable rainfall. Varieties of yield monitoring solutions are available in the precision viticulture market in the region such as HarvestMaster Sensor System HM570, Canlink Grape Yield Monitor 3000GRM, and Advanced Technology and Viticulture (ATV), which is one of the driving factors for the precision viticulture market in Australia & New Zealand. The increasing availability of innovative yield monitoring solutions also drives the precision viticulture market in the Asia Pacific region.
The breakdown of the primaries on the basis of company type, designation, and region conducted during the research study, is as follows:


 By Company type: Tier I – 40%, Tier II – 20%, and Tier III – 40%
 By Designation: C-Level – 20%, Directors – 40%, Others* – 40%
 By Region: North America – 20%, Europe – 20%, Asia Pacific –40%, RoW – 20%
*Others include sales managers, marketing managers, and product managers.
Note: Tier I: Revenue > USD 1 billion; Tier II: Revenue USD 500 million to < USD 1 billion; Tier III: Revenue < USD 500 million

The global market for precision viticulture is dominated by large players such as John Deere (US), Trimble (US), and Topcon (Japan). Some other players include Deveron UAS (Canada), TeeJet Technologies (US), Groupe ICV (France), Tracmap (New Zealand), QuantisLabs (Hungary), Terranis (France), Ateknea Solutions (Spain), AHA Viticulture (Australia), and AG Leader Technology (US).

Research Coverage
The report analyzes the precision viticulture market for different technologies, applications, products/services, and regions. It aims at estimating the market size and future growth potential of this market across different segments. Furthermore, the report also includes in-depth competitive analysis of the key players in the market along with their company profiles, recent developments, and key market strategies.
Key Benefits of Buying the Report:
The report will help the market leaders/new entrants in this market by providing them the closest approximations of the revenue numbers for the overall precision viticulture market and subsegments. This report will help stakeholders to better understand the competitor landscape, gain more insights to better position their businesses, and make suitable go-to-market strategies. The report will also help the stakeholders to understand the market and provide them information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 17
1.4 PERIODIZATION CONSIDERED FOR THE STUDY 18
1.5 CURRENCY CONSIDERED 19
1.6 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Key industry insights 22
2.1.2.2 Breakdown of primaries 23
2.2 MARKET SIZE ESTIMATION 23
2.3 DATA TRIANGULATION 26
2.4 RESEARCH ASSUMPTIONS & LIMITATIONS 27
2.4.1 ASSUMPTIONS 27
2.4.2 LIMITATIONS 28
3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN PRECISION VITICULTURE MARKET 33
4.2 EUROPE: PRECISION VITICULTURE MARKET, BY TECHNOLOGY & COUNTRY 34
4.3 PRECISION VITICULTURE MARKET, BY PRODUCT/SERVICE 35
4.4 PRECISION VITICULTURE MARKET, BY YIELD MONITORING 36
4.5 PRECISION VITICULTURE MARKET, BY APPLICATION 37
4.6 PRECISION VITICULTURE MARKET, BY REGION 38
5 MARKET OVERVIEW 39
5.1 INTRODUCTION 39
5.2 MARKET DYNAMICS 39
5.2.1 DRIVERS 40
5.2.1.1 Increase in focus on farm efficiency and productivity 40
5.2.1.2 Increase in demand for high-quality grapes 40
5.2.1.3 Growth in adoption of new technologies in farming for maximum profitability and production 42
5.2.1.4 Government support for the adoption of modern viticulture techniques 42
5.2.1.5 Rise in need for monitoring grape quality 43
5.2.2 RESTRAINTS 43
5.2.2.1 High initial capital investments 43
5.2.2.2 Lack of technical knowledge 44
5.2.2.3 Dependence on conventional vineyard management practices 44
5.2.3 OPPORTUNITIES 44
5.2.3.1 Integration of smartphones with agricultural hardware and software applications 44
5.2.3.2 Increase in usage of unmanned aerial vehicles (UAVs)/drones in precision viticulture 45
5.2.4 CHALLENGES 45
5.2.4.1 Management of data for productive decision making 45
5.2.4.2 Lack of standardization in the precision viticulture industry 46
6 PRECISION VITICULTURE MARKET, BY TECHNOLOGY 47
6.1 INTRODUCTION 48
6.2 GUIDANCE SYSTEMS 49
6.2.1 GLOBAL POSITIONING SYSTEM (GPS) 50
6.2.2 GEOGRAPHICAL INFORMATION SYSTEM (GIS) 51
6.3 REMOTE SENSING 51
6.3.1 HANDHELD SENSING 52
6.3.2 SATELLITE SENSING 53
6.4 VARIABLE RATE TECHNOLOGY 53
6.4.1 MAP-BASED 55
6.4.2 SENSOR-BASED 55
7 PRECISION VITICULTURE MARKET, BY APPLICATION 56
7.1 INTRODUCTION 57
7.2 YIELD MONITORING 58
7.2.1 ON-FARM YIELD MONITORING 60
7.2.2 OFF-FARM YIELD MONITORING 60
7.3 FIELD MAPPING 61
7.3.1 BOUNDARY MAPPING 62
7.3.2 DRAINAGE MAPPING 62
7.4 CROP SCOUTING 62
7.5 WEATHER TRACKING & FORECASTING 63
7.6 IRRIGATION MANAGEMENT 64
7.7 INVENTORY MANAGEMENT 64
7.8 FARM LABOR MANAGEMENT 65
7.9 FINANCIAL MANAGEMENT 66
7.10 OTHER APPLICATIONS 67
8 PRECISION VITICULTURE MARKET, BY PRODUCT/SERVICE 68
8.1 INTRODUCTION 69
8.2 HARDWARE 70
8.2.1 AUTOMATION & CONTROL SYSTEMS 71
8.2.2 SENSING & MONITORING DEVICES 71
8.3 SOFTWARE 72
8.3.1 LOCAL/WEB-BASED 73
8.3.2 CLOUD-BASED 73
8.4 SERVICES 74
8.4.1 SYSTEM INTEGRATION AND CONSULTING 75
8.4.2 MANAGED SERVICES 75
8.4.2.1 Farm Operation Services 75
8.4.2.2 Data Services 76
8.4.3 CONNECTIVITY SERVICES 76
8.4.4 ASSISTED PROFESSIONAL SERVICES 76
8.4.4.1 Supply Chain Profession Services 76
8.4.4.2 Climate Information Services 77
8.4.4.3 Others 77
8.4.5 MAINTENANCE & SUPPORT 77
9 PRECISION VITICULTURE MARKET, BY REGION 78
9.1 INTRODUCTION 79
9.2 NORTH AMERICA 81
9.2.1 US 86
9.2.2 CANADA 86
9.2.3 MEXICO 87
9.3 EUROPE 87
9.3.1 SPAIN 94
9.3.2 FRANCE 94
9.3.3 ITALY 94
9.3.4 PORTUGAL 95
9.3.5 REST OF EUROPE 95
9.4 ASIA PACIFIC 95
9.4.1 CHINA 103
9.4.2 INDIA 103
9.4.3 JAPAN 103
9.4.4 AUSTRALIA & NEW ZEALAND 104
9.4.5 REST OF ASIA PACIFIC 104
9.5 SOUTH AMERICA 105
9.5.1 BRAZIL 112
9.5.2 ARGENTINA 112
9.5.3 REST OF SOUTH AMERICA 112
9.6 REST OF THE WORLD (ROW) 113
9.6.1 AFRICA 118
9.6.2 MIDDLE EAST 118
10 COMPETITIVE LANDSCAPE 119
10.1 OVERVIEW 119
10.2 MARKET RANKING, BY KEY PLAYER 120
10.3 COMPETITIVE SCENARIO 122
10.3.1 ACQUISITIONS 123
10.3.2 NEW PRODUCT DEVELOPMENT/LAUNCHES & PRODUCT ENHANCEMENTS 124
10.3.3 EXPANSIONS 125
10.3.4 PARTNERSHIPS, AGREEMENTS, AND CONTRACTS 125
11 COMPANY PROFILES 126
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
11.1 JOHN DEERE 126
11.2 TRIMBLE 131
11.3 TOPCON 136
11.4 DEVERON UAS 144
11.5 TEEJET TECHNOLOGIES 147
11.6 GROUPE ICV 151
11.7 TRACMAP 152
11.8 QUANTISLABS 154
11.9 TERRANIS 155
11.10 ATEKNEA SOLUTIONS 157
11.11 AHA VITICULTURE 159
11.12 AG LEADER TECHNOLOGY 160
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
12 APPENDIX 163
12.1 DISCUSSION GUIDE 163
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 167
12.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 169
12.4 AVAILABLE CUSTOMIZATIONS 170
12.5 RELATED REPORTS 171
12.6 AUTHOR DETAILS 172

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