The market for quinoa seeds in the United States is estimated to grow at a CAGR of 5.4% in terms of consumption in the forecast period of 2020-2025. More than 70% of the market is accounted for by the United States. Market fragmentation is the major issue related to the quinoa seed market. This fragmentation includes small landholdings of farmers in North American countries. Moreover, the uncertain rise and fall in prices, due to high demand in the Western nations and unpredictable weather conditions have made the market quite unstable at the global level.
Key Market Trends
Changing Consumption Patterns and Increasing Health Awareness
The nutritional characteristics of quinoa seeds are especially attractive, due to its high protein content, gluten-free property, and high fiber content. The demand for organic quinoa is particularly on the rise in North America, as awareness regarding both health and environment is increasing among the consumers. Quinoa is particularly considered as a health food, and increasing awareness regarding its nutritional properties, as well as increasing health awareness, has led to higher demand for quinoa in North America.
The United States is Largest Exporter
The United States is one of the largest exporters and consumers of quinoa seeds in North America; the country exported 4420 metric tons in 2018. The major importers of quinoa seeds from the United States are Canada, Japan, United Arab Emirates, and South Korea. Canada imported 3,526 metric tons from the United States in 2018.
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