One Stop Solution For In-Depth Market Research Reports

詳細な市場調査レポートのワンストップソリューション

Home    >    AGRICULTURE AND ALLIED ACTIVITIES   >   North America Christmas Tree Market

北米のクリスマスツリー市場ー業界洞察、主要プレーヤー・企業別、成長機会別、最新傾向別、開発別、主要な成長ドライバー別、主要な課題別によってセグメンテーション、予測


[ 英語タイトル ] North America Christmas Tree Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)


Product Code : MDAG00113806
Survey : Mordor Intelligence
Publish On : May, 2021
Category : Agriculture and Allied Activities
Report format : PDF
Sales price option (consumption tax not included)
Single User USD3750 / Question Form
5 User USD4250 / Question Form
Enterprise User USD7000 / Question Form
North America

[Report Description]

The North America Christmas tree market is estimated to grow at a CAGR of around 4.3%, during the forecast period (2021-2026). The Covid 19 and 2008 recession has led to a shortage of Christmas trees because growing trees take 8 to 12 years, and at the height of the Recession in 2008, farmers had little incentive to plant trees at their typical levels. A combination of these factors has made Christmas trees harder to find and more expensive in the past year. Hence, COVID-19 had a significant impact on the market. A growing awareness of environmental sustainability amongst the millennials, when compared to artificial variants, coupled with a paradigm shift in production since the last recession, has augmented the sales of fresh-cut real Christmas trees in the region, in recent years. Moreover, price-competitiveness of the real trees, which were sold at an average price of USD 81.0 per tree in the United States, as against USD 107.0 for a fake tree in 2019, aided by wider accessibility to freshly cut farm trees through both online and offline retail platforms, are expected to further drive the sales of real Christmas trees in the region, during the forecast period. The United States was the largest market for Christmas trees in 2019. According to the National Christmas Tree Association, the retail sales value of the Christmas trees reached USD 2.56 billion in 2018, an increase of about 25.5% from USD 2.04 billion in 2016. Moreover, the sales volume in 2018 rose by almost 5 million, despite a rise in average prices by USD 5.0 when compared to the previous year, as stated by Tim O’Connor, Executive Director of The National Christmas Tree Association.

Key Market Trends

Growing Consciousness Towards Environmental Sustainability

The growing demand for real Christmas trees can be primarily attributed to environmental consciousness driving the purchase decisions of consumers, as millennial households are increasingly looking for biodegradable and recyclable options. This further corroborates a shortage in the domestic supply in the region as trees once planted need 7 to 10 years to grow. Although a sizeable portion of trees planted in eastern Canada is shipped to the United States every year, demand in the destined market still outpaces the exports. Real Christmas trees can also be recycled for a considerable amount of time without any underlying threat to the environment and can also be turned into mulch or biofuel. According to the National Christmas Tree Association, although the average price of a real Christmas tree reached USD 81.0 in the United States in 2018, it was followed by an unchanged demand during the year, while a PVC tree costing USD 107.0, on an average, witnessed 21.1 million sales during the same year. In Canada, the demand has grown by almost 15% since 2015 and with a declining number of farms amidst shortage in operations by senior farmers, a new wave of young farmers is expected to fill the documented gap in the country, thus, stabilizing the domestic supply in response to the growing demand, in the coming years. Moreover, in 2018, Amazon responded to the reinvigorated trend of purchasing real Christmas trees by beginning to ship live trees, including Douglas firs and Norfolk Island pines, across the region.

United States The Largest Market for Christmas Trees

The United States remained the largest market for Christmas trees in North America in 2019. As per the National Christmas Tree Association, the total retail sales of real Christmas trees in the country reached USD 2.56 billion in 2018, when compared to USD 1.32 billion in 2015. The Association also reported that 26.2 million real Christmas trees were purchased in 2018 and retail chains such as Choose & Cut Farm contributed to the highest share of 32.0% followed by Walmart, Home Depot, and Loews choose contributed a share of 24% in the retail sales during the same year, retail lots with 17.0%, nurseries, and garden centers 13.0%, and others. Furthermore, the growing inclination of millennial consumers towards traditional and environmentally sustainable trees is further anticipated to lead the market for real Christmas trees to grow, during the forecast period.

Competitive Landscape

The market for Christmas trees in North America is highly fragmented as numerous players occupy the market with annual supplies of Christmas trees throughout the region. The players are vying for a significant market share by expanding franchises in strategic locations across the country. Moreover, some of the players operate an extensive distribution network and retail partnerships to cater to the growing demand across all major countries in North America. Some of the most active companies selling real Christmas trees include J.G Brands, Mr. Jingle's Christmas Trees, Big John's Trees, Tree Towne Christmas Trees, Santa's Trees, Grobe's Nursery and Garden Centre, Z & Z Christmas Trees, and Bastein Christmas Tree Farm, among others.

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Buyers
4.4.2 Bargaining Power of Suppliers
4.4.3 Threat of Substitutes
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry

5 MARKET SEGMENTATION
5.1 Type
5.1.1 Douglas Fir
5.1.2 Noble Fir
5.1.3 Fraser Fir
5.1.4 Balsam Fir
5.1.5 Other Types
5.2 Geography
5.2.1 United States
5.2.2 Canada
5.2.3 Mexico
5.2.4 Rest of North America

6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 J.G Brands
6.3.2 Mr. Jingle's Christmas Trees
6.3.3 Big John's Trees
6.3.4 Tree Towne Christmas Trees
6.3.5 Grobe's Nursery and Garden Centre
6.3.6 Santa's Trees
6.3.7 Bastein Christmas Tree Farm
6.3.8 Z & Z Christmas Trees
6.3.9 Saanichton Christmas Tree Farm

7 MARKET OPPORTUNITIES & FUTURE TRENDS

8 AN ASSESSMENT OF COVID-19 IMPACT ON THE MARKET​

渋谷データカウント

渋谷データカウントは、最も信頼性が高く最新の調査分析レポートを確実に提供する経験豊富な調査専門家のグローバルチームが提供する、さまざまな業界のさまざまな市場調査レポートを提供する再販代理店です。

Recommended reports

+