Global Microgreens Market is projected to register a CAGR of 7.5% during the forecast period (2021 - 2026).
As the COVID-19 pandemic has changed people's attitudes about their food shopping habits, do-it-yourself, microgreens have offered a sustainable alternative. Microgreens do not have a direct effect on curbing the virus but helps indirectly by protecting the organs due to their antioxidant property, strengthen one’s immune system and develop a first-line defense system against the virus. Hence, the market of microgreens experienced a hiked demand from the consumer's side and is expected to grow positive during the forecast period.
Microgreens market is driven by chefs that use them as flavor enhancements and as colorful garnishes on their plates but there is another niche industry that pushes new growth within this segment, cosmetics. These microgreens are processed into oils and ingredients for consumer items like shampoo and skincare products. Microgreens contain a lot of vitamin A & B in addition to many other micro-elements, making them very attractive ingredients for personal care product manufacturers. This is boosting the demand for microgreens.
Broccoli, Lettuce, Arugula, Basil are some of the important microgreens grown across various regions through hydroponics and vertical farming. North America accounted for the largest market share in 2020. The US is a major contributor to the share in the region, followed by Canada and Mexico.
Key Market Trends
Rise in Adoption of Indoor Farming
The growing health consciousness has led people to consume a diet full of nutrients which have led to the adoption of indoor farming practices. Consumers not only practice indoor farming at home, but it is also largely being cultivated in major greenhouses. Thus, the market for microgreens is anticipated to grow in the years to come. According to Agrilyst, an intelligence platform, the distribution of greenhouses across the United States in different regions varied, but the greenhouse cultivation of microgreens was the highest in South and North East regions accounting for 71% and 59%, respectively, in 2020. Consumers in the country are more focused on growing leafy greens and microgreens than any other vegetables. Thus, the growing adoption of protected cultivation has led the market to grow moderately. Similarly, in Canada, there has been a steady increase in greenhouse vegetable production including microgreens, and it is anticipated that the same will continue the multi-decade trend of growth in the near future. The success of greenhouse technology is boosting the microgreens market. Thus, the revenue has stabilized with the growth in the demand, which in turn has aided in the market growth.
North America is One of the Largest Market for Microgreens
North America accounted for the largest share in the global microgreens industry in 2020. With the help of enhanced indoor and vertical farming practices, the US growers have been able to produce microgreens on a large scale. Moreover, hydroponic farming generates the highest revenue for Californian farmers and therefore, the crops such as broccoli, lettuce, and salad vegetables are grown which are best suited for this technique of farming.
Many retailers are providing "Certified Naturally Grown" microgreen seeds to local restaurants and farmers in the United States which can be grown hydroponically as well as through vertical farming in the country. Canadian farmers are relying on indoor farming than greenhouse farming for growing microgreens because of the electricity needed for lighting and also growing indoors eliminates many of the pest and disease problems of outdoor production. Thus, organic farmers are tapping this market owing to the increased demand from chefs that use them as flavor enhancements and as colorful garnishes on their plates.
The microgreens market is fragmented and highly competitive, due to the presence of many major players. The key players in the microgreen market which are contributing to the growth of the global market include Farmbox Greens LLC, The Chef’s Garden Inc, Aerofarms LLC, Living Earth Farms, Good Leaf Frams., Jiangsu Skyplant Greenhouse Technology Co., Ltd., Shanghai Dehuan Industry Co., Ltd. The major players are adopting new product launch and expansion strategies for global growth in the microgreens market.
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