The Malaysian floriculture market is projected to register a CAGR of 3.1% during the forecast period (2020-2025).
- Among the temperate flowers, Chrysanthemum accounted for the major share of 44.8%, followed by Rose with 25.8%, in 2019. Growers in the country play an important role in the distribution channel of flowers in the both domestic and foreign markets.
- China, India, the Netherlands, and Indonesia are the major countries exporting cut flowers to Malaysia, while, Japan, Thailand, Singapore, and Australia are the major countries importing cut flowers from Malaysia.
Key Market Trends
The Fastest-growing Segment by Flower Type – Temperate Flowers
Due to its climate and topography condition, Malaysia mainly focuses on two main groups of floral products, temperate flowers (particularly chrysanthemums) grown in the highlands of the country and exotic flowers, such as orchids, thriving in the hot, humid lowlands. The most important temperate flower types are rose (25.8%), chrysanthemum (44.7%), and carnation (12.1%). These three flower types contributed 82.7% of total temperate cut flower production in 2018. These temperate flowers are cultivated in the highland cultivation area under simple plastic shelters. In Malaysia, temperate cut flowers are primarily produced in the Cameron Highlands, Gua Musang, and Ranau regions. For instance, highlands, such as the Cameron Highlands, are the major growing areas of temperate flowers.
Growing Export Potential for Floral Products
Malaysia is one of the major exporters of cut flowers, worldwide. The export value of fresh cut-flowers reaches more than USD 100.0 million per year. Simple climate flowers, such as roses, carnations, and lilies, leaves cuttings, and decorative plants are also exported by the country. Most floriculture products in Malaysia are produced to meet export market needs. The main export markets of floriculture are Japan, followed by Thailand, Singapore, Australia, and the United Arab Emirates in 2018. The largest variety of exported orchids comprises Dendrobium, Aranda, and Mokara. Singapore, Australia, Japan, and Saudi Arabia are the major export destinations for fresh orchids. Kekwa (Chrysanthemum) is a major variety of highland flowers exported from Malaysia to Japan since 2004.
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