The Malaysian floriculture market is projected to register a CAGR of 3.1% during the forecast period (2021-2026). The COVID-19 affected the Malaysia floriculture market very badly. The lockdown imposed to control the transmission of the COVID-19 made people confined to their homes while many non-essential businesses shut shop, leaving thousands of growers helpless as their long preparation and planning to raise a variety of flowers came to naught. Tonnes of orchid, carnation, rose, aster, chrysanthemums, lily and other flowers that were transported to wholesale markets lay dumped as there were no buyers. Among the temperate flowers, Chrysanthemum accounted for a significant share of 44.8%, followed by Rose with 25.8% in 2019. Growers in the country play an essential role in the distribution channel of flowers in both domestic and foreign markets. China, India, the Netherlands, and Indonesia are the major countries exporting cut flowers to Malaysia, while Japan, Thailand, Singapore, and Australia are the major countries importing cut flowers from Malaysia.
Key Market Trends
Growing Demand For Temperate Flowers
Malaysia due to its climate and topography condition mainly focuses on two main groups of floral products, temperate flowers, particularly chrysanthemum grown in the highlands of the country, and exotic flowers, such as orchids, thriving in the hot, humid lowlands. The most important temperate flower types are rose which accounted for 25.8%, followed by chrysanthemum and carnation with 44.7% and 12.1%, respectively. These three flower types contributed 82.6% of total temperate cut flower production in 2018. These temperate flowers are cultivated in the highland cultivation area under simple plastic shelters. In Malaysia, temperate cut flowers are primarily produced in the Cameron Highlands, Gua Musang, and Ranau regions. For instance, highlands, such as the Cameron Highlands, are the major growing areas of temperate flowers. topography condition, Malaysia mainly focuses on two main groups of floral products, temperate flowers grown in the highlands of the country and exotic flowers, such as orchids, thriving in the hot, humid lowlands.
Growing Export Potential for Floral Products
Malaysia is one of the major exporters of cut flowers worldwide. The export value of fresh cut-flowers reaches more than USD 100.0 million every year since 2016. However, the COVID-19 pandemic has led to a decrease in cut flowers export from the country. Simple climate flowers, such as roses, carnations, and lilies, leaves cuttings, and decorative plants, are also exported by the country. Most floriculture products in Malaysia are produced to meet export market needs. The primary export market of floriculture was Japan, followed by Australia, Singapore, Thailand, China, and the United Arab Emirates in 2020, respectively. The widest variety of exported orchids comprises Dendrobium, Aranda, and Mokara. Singapore, Australia, Japan, and Saudi Arabia are the major export destinations for fresh orchids. Since 2004, Kekwa is a significant variety of Chrysanthemum exported from Malaysia to Japan.
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