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[ 英語タイトル ] Kenya Floriculture Market - Growth, Trends, and Forecast (2020 - 2025)


Product Code : MDAG0083771
Survey : Mordor Intelligence
Publish On : November, 2020
Number of Pages : 90
Category : Agriculture and Allied Activities
Report format : PDF
Sales price option (consumption tax not included)
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[Report Description]

The Kenyan floriculture market was valued at USD 861.6 million in 2018, and is projected to register a CAGR of 4.7% during the forecast period (2020-2025).

- Rose is witnessing immense popularity in the country. Its production was valued at USD 592.4 million in 2019.
- Delphinium, Limonium, and Helianthus are the most popular growing facilities for roses in Kenya.
- Furthermore, some of the most common technologies utilized in the entire cold chain of the Kenyan flower farming include drip irrigation, fertigation systems, glass house ventilation systems, net shading, pre-cooling, cold storage facilities, artificial lightning, and refrigerated trucks.

Key Market Trends

Rising Export Potential of Floral Products

Kenya is one of the major exporters of cut flowers across the world. Popular flowers, such as roses, carnations, and lilies, leaf cuttings, and decorative plants, are primarily exported by the country. In Kenya, the majority of the floriculture products are produced to meet the needs of exports. The main export markets include the Netherlands, followed by the United Kingdom, the United Arab Emirates, and Germany. While the main export destinations for fresh roses are the Netherlands, the United Kingdom, and the Russian Federation.

These countries accounted for a share of 70.9% in 2019. Roses have the potential for expansion, owing to reasons, such as large acreage for production, stable productions throughout the year, and the fact that cultivators have a high standard of SOP for the production of high-quality, along with high demand from international markets.

Increasing Support from Government and Public Sector

The Kenyan Ministry of Agriculture is focusing on driving the adoption of floriculture, through various policies, regulations, and operational directions. The government invested a huge amount in cultivation, along with favorable policies. This is attracting foreign investments. Furthermore, the market is implementing advanced technologies and infrastructures for floriculture. In Kenya, the different ministries that are in favor of floriculture are Water and Irrigation, Health, Environment and Natural Resources, Local Government, Cooperatives development and Marketing, Trade, and Regional Development Authorities.

In Kenya, the National Horticultural Policy came into force in 2012, which offered policy interventions for production, support services, marketing in local and regional markets, and infrastructure facilities. The other public sectors include the Kenya Plant Health Inspectorate Services (KEPHIS), which helps in regulating the phytosanitary and seed issues, by providing plant variety protection and seed certification. The Horticultural Crops Development Authority (HCDA) is one of the major organization responsible for facilitation, development, promotions, and regulations of horticulture technique in Kenya.





Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.4 Market Restraints
4.5 Value Chain / Supply Chain Analysis
4.6 Porter's Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
4.7 PESTLE Analysis

5 MARKET SEGMENTATION
5.1 Types of Flowers
5.1.1 Cut Flowers
5.1.1.1 Roses
5.1.1.2 Carnations
5.1.1.3 Lilies
5.1.1.4 Hypericum
5.1.1.5 Gypsophila
5.1.1.6 Other Cut Flowers
5.1.2 Cuttings
5.1.3 Other Types of Flowers

6 VALUE CHAIN & TRADE ANALYSIS
6.1 Supply Chain Analysis
6.2 Distribution Channel Analysis
6.3 Trade Analysis
6.3.1 Import Analysis
6.3.2 Export Analysis

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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