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ケニア花卉園芸市場ー業界洞察、主要プレーヤー・企業別、成長機会別、最新傾向別、開発別、主要な成長ドライバー別、主要な課題別によってセグメンテーション、予測


[ 英語タイトル ] Kenya Floriculture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)


Product Code : MDAG00113286
Survey : Mordor Intelligence
Publish On : May, 2021
Category : Agriculture and Allied Activities
Report format : PDF
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[Report Description]

The Kenya Floriculture market is projected to register a CAGR of 4.7% during the forecast period (2021-2026). The Covid-19 pandemic outbreak caused worldwide lockdown, and restrictions on travel by national governments across the globe have affected Kenya's floriculture market in serious ways. The demand for flowers was decreased due to cancellations of weddings and events. Farmers have suffered huge losses due to the unavailability of flights, decrease in demand, and low exports of fresh-cut flowers. To mitigate the damage, growers have deducted the salaries and stopped the production of some varieties till demand increases. Rose is witnessing immense popularity in the country. Its production was valued at USD 592.4 million in 2019. Delphinium, Limonium, and Helianthus are the most popular growing facilities for roses in Kenya. Furthermore, some of the most common technologies utilized in the entire cold chain of Kenyan flower farming include drip irrigation, fertigation systems, glasshouse ventilation systems, net shading, pre-cooling, cold storage facilities, artificial lightning, and refrigerated trucks.

Key Market Trends

Rising Export Potential of Floral Products

Kenya is one of the major exporters of cut flowers across the world. Popular flowers, such as roses, carnations, lilies, leaf cuttings, and decorative plants, are primarily exported by the country. In Kenya, the majority of the floriculture products are produced to meet the needs of exports. The main export markets include the Netherlands, followed by the United Kingdom, the United Arab Emirates, and Germany. While the main export destinations for fresh roses are the Netherlands, the United Kingdom, and the Russian Federation. These countries accounted for a share of 70.9% in 2019. Roses have the potential for expansion, owing to reasons, such as large acreage for production, stable productions throughout the year, and the fact that cultivators have a high standard of SOP for the production of high-quality, along with high demand from international markets.

Increasing Support from Government and Public Sector

The Kenyan Ministry of Agriculture is focusing on driving the adoption of floriculture, through various policies, regulations, and operational directions. The government invested a huge amount in cultivation, along with favorable policies. This is attracting foreign investments. Furthermore, the market is implementing advanced technologies and infrastructures for floriculture. In Kenya, the different ministries that are in favor of floriculture are Water and Irrigation, Health, Environment, and Natural Resources, Local Government, Cooperatives development and Marketing, Trade, and Regional Development Authorities. In Kenya, the National Horticultural Policy came into force in 2012, which offered policy interventions for production, support services, marketing in local and regional markets, and infrastructure facilities. The other public sectors include the Kenya Plant Health Inspectorate Services (KEPHIS), which helps in regulating the phytosanitary and seed issues, by providing plant variety protection and seed certification. The Horticultural Crops Development Authority (HCDA) is one of the major organizations responsible for the facilitation, development, promotions, and regulations of horticulture techniques in Kenya.





Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints

5 MARKET SEGMENTATION
5.1 Types of Flowers
5.1.1 Cut Flowers
5.1.1.1 Roses
5.1.1.2 Carnations
5.1.1.3 Lilies
5.1.1.4 Hypericum
5.1.1.5 Gypsophila
5.1.1.6 Other Cut Flowers
5.1.2 Cuttings
5.1.3 Other Types of Flowers

6 VALUE CHAIN & TRADE ANALYSIS
6.1 Supply Chain Analysis
6.2 Distribution Channel Analysis
6.3 Trade Analysis
6.3.1 Import Analysis (Value and Volume)
6.3.2 Export Analysis (Value and Volume)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 AN ASSESSMENT OF COVID-19 IMPACT ON THE MARKET

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