The floriculture market in Japan is projected to grow at a stable CAGR of 2.3% over the forecast period (2020-2025). In the Japanese market, producers and exporters from other countries trade their cut flowers and plants in the wholesale market, where retailers buy these products and then sell it to consumers. Cut flowers account for the largest portion of imports in the Japanese floriculture sector and the import of cut flowers has been continuously increasing over the years, especially for flowers like chrysanthemums and carnations due to the availability of varieties which have improved vase life.
Key Market Trends
Young Farmers are Taking Up Flower Farming
While the number of commercial household farms is declining in Japan, the number of young farmers taking up flower farming is increasing. The percentage of people below 45 years of age are involved in the production of flowers and the number is almost double the number of people involved in rice farming. Considering the fact that the median age in Japan currently is around 46 years, the trend clearly depicts that young people are actively involved in the floriculture market and will likely play a big role in the development of the domestic market.
Decreasing Area Under Bulbous Plants
The declining area under cultivation is leading to a decrease in the production, as well as export quantity for these types of crops and hence, the market size is expected to decline in the coming years. Niigata has the largest area under cultivation for bulbous plants in Japan, among all the prefectures. Netherlands, New Zealand, and France were the leading exporters for these types of plants to Japan in 2017, while Netherlands, Brazil, and China were the major importers of bulbous plants from Japan, in the same year.
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