Germany's haying and forage machinery market is estimated to register a CAGR of 3.5% during the forecast period. Increased consumption of silage and other forage by the livestock industry and labor shortage are the prime drivers of the market whereas high machinery cost is the key restrainer. As a result of the industrial revolution and the green revolution, the machinery market has grown substantially for capacity enhancement and efficient utilization of inputs in Germany.
Key Market Trends
Demand for Forage Feed from Animal Production Industries Drives the Market
Increasing demand for forage feed from the animal production industries is causing a rise in the cultivation of fodder crops such as corn silage and fodder beet, which in turn boosting the forage machinery market. The german animal production industry is growing at a significant rate. The total revenue generated by the animal production industry is USD 13.47 billion in 2019. Dairy cattle, beef cattle, and swine industries are the main segments where fodder feed is extensively used in Germany.
Farm Labor Shortage Drives the Market
Forage crops are cultivated in large areas in Germany. Harvesting and baling of fodder crops are such large areas require huge labor force. Unavailability of farm labor in Germany is directly fueling the forage machinery market. German farmers are increasingly suffering from a shortage of seasonal workers who traditionally come from eastern Europe during harvest periods. The shortage of these seasonal workers is stimulating the farmers to depend on machines for harvesting.
The Germany Haying and Forage Machinery industry is highly consolidated with renowned players like Deere and Company, AGCO Corp., CNH Industrial N.V, Kubota, Buhler Industries, Krone and KUHN Group operating in the market place. The companies here strive to strengthen their base by offering enhanced product features, competitive pricing, enhanced quality, increased scale of operation and technological innovation.
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