The Europe Agricultural Sprayers Market is expected to register a CAGR of 3.7% during the forecast period. Globally, Europe is the largest market for agricultural sprayers, accounting for around 33.7% share in 2019. The expanding farm sizes and an increase in replacement demand are some of the factors that are likely to fuel the growth of the agricultural sprayer market in Europe, during the forecast period. Farm robotics and the adoption of new technologies are becoming increasingly popular in European agricultural lands. The introduction of robotics into the fieldwork, in turn, helps in reducing the labor concerns currently witnessed in the European agricultural industry. Spraying and weeding robots are becoming immensely popular in the European market, with these being able to address the current labor issues and excess pesticides spraying challenges being faced by the market.
Key Market Trends
Technological Advancements in Spraying Equipment
Various technologies, such as drones and driverless sprayers, are providing important and attractive opportunities for the growth of the agricultural sprayer market in the region. GPS mapping, along with simulation modeling, helps in the precise application of pesticides, fertilizers, and herbicides, which results in higher yield. Furthermore, it enables farmers to protect the environment by providing the pesticides, fertilizers, and herbicides in variable amounts and in the exact locations where they are needed the most. Companies are heavily investing in these technologies in order to have a strong foothold in the market and thus capture a larger share. With the unprecedented growth of precision farming in the region, European associations such as CEMA and European Crop Protection Association (ECPA) are also planning to launch a website and to help farmers understand the benefits of spraying technology. This coupled with the rising importance of agriculture together with the decreasing crop acreage is likely to enhance farm mechanization in the region. The CEMA study cited under "Industry Proposal on the Inspection of Sprayer in Use", revealed that the CEMA members are likely to manufacture more than 90% of the new sprayers in European Union.
Germany Dominates the Market
Germany is one of the largest manufacturer and exporter of agricultural sprayers in the European as well as in the global market while accounting for around 25% share in the European agricultural sprayers market in 2018. France, Austria, Netherlands, United Kingdom, Belgium, and Sweden are the major countries importing agricultural sprayers from Germany. Owing to stringent regulations on pesticide use in the country, the demand for agricultural sprayers is on the rise in order to optimize the application of pesticides. High-ability design coupled with the use of advanced and sophisticated technology in the manufacturing of agricultural equipment including sprayers makes German-based sprayers a preferred choice in other international markets.
European agricultural sprayers market is moderately fragmented with the presence of a large number of players offering a wide product portfolio to the consumers. With the striking growth in precision farming, companies are heavily investing in expanding their R&D base, and are increasingly involved in bringing up new and innovative spraying solutions for the agricultural industry. For instance, in February 2017, DJI launched a new spray drone, MG1-S, a sprayer carrying 10 liters of liquid and able to treat 1 hectare in 10 minutes in France. The increasing investments and introduction of advanced technology products are further likely to intensify competition among the players in the market.
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