The Colombian floriculture market is projected to register a CAGR of 4.7% during the forecast period (2020-2025).
- Among the various types of flowers, rose and carnations are witnessing immense popularity in the country's floriculture market.
- Around 150 companies import and distribute Colombian flowers in the United States, mostly in the Miami area. According to the Association of Colombian Flower Exporters (ASOCOLFLORES), the total area harvested under aster, gypsophila, and gerbera were 150 hectare in 2018.
Key Market Trends
Rising Export Potential of Floral Products
The Colombian government offers subsidies for the equipment purchased for floriculture, in order to encourage cultivators to opt for modernization, primarily to meet the issues faced by labor and quality standards demanded by the consumers. The Colombian government signed a Free Trade Agreement with the United States, which allows both parties to establish free trade zones in their countries, in order to encourage exports. In 2015, Colombian cultivator organizations, including the Colombian Association of Flower Exporters (Asocolflores) and private companies, together, along with the Colombian and Dutch government, initiated Colombia sustainability drive, to reduce the gap between the sustainable supply and demand of the three major commodities of Colombia, including flowers.
The Colombian government launched some new programs to encourage the cultivators, to cultivate more hydrangeas, as the demand for hydrangeas flower in the US floriculture market is increasing significantly. The Colombian government signed an agreement with the Canadian government, to get support in the elaboration and execution of 26 cooperation projects through the Canada Americas Trade Related Technical Assistance (CATRA) program.
Increasing Area under the Production of Flowers in Colombia
According to the Colombian Association of Flower Exporters (Asocolfloris), as of 2018, the country has 75,000 hectares dedicated to the production of flowers, which leads to an annual export of over USD 1,300 million. About 70% of the national production of flowers – comes from La Sabana of Bogotá and 27% comes from Río Negro, leaving the rest for the Eje Cafetero. The growth in the acreage under flowers is mainly due to the increase incarnation and hydrangea exports. In fact, Colombia is considered the main provider of carnations in the world.
Agronomists of La Sabana are specialized in producing roses, carnations, and alstroemerias. Antioquia, on the other hand – is the source of chrysanthemums and hydrangeas. While in the Eje Cafetero they have preferred to cultivate foliage and tropical flowers. The flower industry generates 14 job places per hectare. Although the flowers are only 7% of the national agricultural production (the largest is the sugar cane), the floriculturists contribute 16% of total income from the entire agricultural sector.
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