Chia Seeds Market is projected to register a CAGR of 6.5% during the forecast period (2021-2026).
Chia seeds are among the majorly exported commodities as the production of the commodity is limited to few geographies. Hence, the initial Covid-19 lockdown causing disruptions in the logistics system has affected the supply of the commodity across the globe. This had led to a decline in the market during the first half of the year. However, the pandemic has increased the health consciousness among the consumers which has opened an opportunity for superfoods including chia seeds and the factor is anticipated to propel the market in the forecast period.
Chia seeds do not follow the commoditization trend, as the market is still small. However, as more consumers are now aware of chia seed and its benefits, the market is likely to witness tremendous growth in the near future, globally. The United States and Australia continue to be the countries with the highest demand for chia seeds and other chia-based products, but there are markets, such as the United Kingdom, Brazil, Chile, and Spain, that have shown a substantial increase in their demand.The increased demand for nutritional ancient grains and multi-cereal-based products as functional foods are driving the demand for chia seeds. Chia seeds are gluten-free and have high protein content. The gluten-free property of chia seeds is expected to create a strong demand among consumers suffering from gluten intolerance (celiac disease), or those who simply avoid gluten because of their lifestyle choices.
Key Market Trends
Growing Popularity of Superfoods
The popularity of “Super” ingredients has increased significantly over the recent past, with product launches, as consumers are more inclined toward natural and wholesome ingredients. These products have superior nutritional value as they are rich sources of polyphenols, antioxidants, vitamins, and minerals. The market is driven by consumer preference toward functional and health-based naturally derived products. Chia seeds are readily available in grocery stores because they have a high demand around the world. A key factor in the sale of “superfoods”, including chia seeds’ availability, and accessibility of supermarkets, as compared to traditional grocery stores and convenience stores.
In Europe, chia has not only found its entrance in the health shops and specialty stores, but also in the major supermarkets, such as Tesco (United Kingdom), El Corte Ingles (Spain), and Albert Heijn (Netherlands). It is also sold as a food supplement in drug stores. It reflects a growing interest of the main public in healthy food and ‘superfood’. Additionally, in recent years, the usage of Chia seeds has tremendously grown in the food industry due to their high nutritional and medicinal values. Chia seeds can be used in different shapes whole, ground, in the form of flour, oil, and gel. . All these factors are expected to contribute to the growth of the market.
North America is the Major Consumer in the Market
North America is the largest consumer of chia seeds in the study period. The American Heart Association recommends inclusion of omega-3 rich foods and oils in the daily diets to prevent heart disease. With time, plant sources of omega-3 EFAs, such as chia seed, is gaining popularity, owing to its easy corporation in the convenience and functional foods and its neutral taste. Chia seeds are labeled as ‘superfoods’ in the United States, and hence, most of the merchants cite vitamin, mineral, and antioxidant contents on the packages to attract customers. Due to the presence of high protein, omega-3 fatty acid, as well as fiber content, the past few years have seen an increase in the consumption of chia seeds in the region.
As such, in the United States, the seeds are being increasingly integrated into the trends of health and food sectors, such as snacks, energy drinks, or aggregate with cereal. Chia seed merchants are actively creating educational marketing programs that include in-store demonstrations around the country, investing heavily in point-of-sale displays and supplying the customers with a certificate of analysis on every single batch of chia, to increase their market share. All these factors are expected to contribute to the growth of the market.
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