The production of fruits and vegetables in Brazil was 50.5 million metric ton in 2018, and it is expected to register a CAGR of 3.2% during the forecast period, 2020-2025.
Some of the major fruits and vegetables produced are oranges, bananas, tomatoes, watermelons, and onions, among others. Bananas and oranges together make up around 49.3% of the gross fruits and vegetable production in Brazil, while tomatoes contributed to about 47% of the vegetables. Moreover, to meet the export and consumer demand for fruits and vegetables, the government is planning to invest more in the agricultural sector by implementing emerging technologies.
Key Market Trends
Increased Adoption of Advanced Technologies in Fruit and Vegetable Cultivation
The Brazilian farmers are increasingly adopting smart-farming technology in agriculture, including farm-management software, IoT, and smartphone. It is pertinent to note that precision agriculture has been the driver behind the increased adoption of such technologies. The percentage of farmers who have access to computers for farm management, laptops, internet access, and smartphones is significantly higher when the farmers adopt precision farming as against conventional farming. The adoption of precision farming has been more prevalent in horticultural crops, such as fruits, as against the adoption in field crops.
Orange to Dominate the Fresh Produce Sector
Nearly 35% of the world’s total orange production and half of the orange juice production are concentrated in Brazil, which made Brazil world leader in the production of oranges. The most common importing countries from Brazil are the United Kingdom, the United States, Germany, Argentina, Uruguay, Belgium, Canada, France, Italy, Portugal, and Spain. The state of São Paulo is the largest producer in Brazil. In recent years, an increased rate of production of oranges was seen among the Brazilian producers. This situation created a necessity for establishing measures to reduce stocks.
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