The Brazilian Fertilizers Market is projected to grow at a CAGR of 4.9% during the forecast period (2020-2025). The potential expandable agricultural land, the growing demand for micronutrient fertilizer and government subsidies for agricultural products are the major reasons behind the growth of the market studied. Currently, 33% of the country’s total land is used for agriculture. Brazil, being a large agricultural producer, offers many opportunities for agrochemical companies. The market is witnessing several joint ventures between global players, who are likely to increase their market share.
Key Market Trends
Increasing Fertilizer Use in Brazil
Inline with the trends in the recent years, the Brazilian fertilizer demand will grow by 4% during 2019-2020. The latest available data from the National Fertilizer Association (ANDA) shows that for the first ten months of 2018, the total fertilizer volume supplied to the Brazilian market increased by 3.9%. The survey conducted by ANDA reveal that farmers are continuing to increase the average spending on fertilizers as it becomes more difficult to expand planted area.
The trade statistics of the country is likely to remain heavily dependent on fertilizer imports. Brazil’s fertilizer imports reached about 75% of total domestic use in 2017-18. According to ANDA, fertilizer imports were up 4.5% in 2018, in line with the historic five year average. National fertilizer production for the first 10 months of 2018 was down 2.9% from the previous year, which nevertheless was a better performance than the five-year average annual decline of 4%. Thus, the increasing import dependency coupled with the rising fertilizer use in the country is likely to accelerate the sales of fertilizers in the years to come.
Potassic Fertilizer dominates the market
Brazil accounts for 66% of total domestically-used fertilizer in South America, and it is continuing to expand its growing areas for crops. Hence, fertilizer demand has increased in recent years. This trend is expected to continue, even with the planted area not expanding as fast in 2018, as it had grown in past years. MAP acquires the highest share in the potassic fertilizer use, accounting 2.3 million metric ton in 2015, and 2.1 million metric ton in 2016. Total potash imports were 7.8 million metric ton in 2015 and 7.1 million metric ton in 2016. Potassic is the fastest-growing fertilizer segment, due to increasing soybean cultivation in Brazil. Potassic fertilizer is suitable for low-fertile and acid soils of tropical Brazil, which helps in increasing the yield and productivity of the soybean crop.
The Brazilian fertilizer market is fairly fragmented where companies are not only competing based on product quality and promotion but also focused on strategic moves to hold larger market shares. New product launches, partnerships, and acquisitions are the major strategies adopted by the leading companies in the Brazilian fertilizer market. The Brazilian agricultural sector is export-oriented. The prices of brazilian real have appreciated, in relation to the dollar. This presents the opportunity to Yara, to increase its volume of exported products in the international market, and gain the largest market share in the global fertilizer market. Cropping area in Brazil has increased, owing to the conversion of pasture lands to soybeans and corn.
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