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[ 英語タイトル ] Africa Agricultural Machinery Market - Share, Growth, Trends, and Forecasts (2020 - 2025)


Product Code : MDAG0089569
Survey : Mordor Intelligence
Publish On : November, 2020
Category : Agriculture and Allied Activities
Study Area : Africa
Report format : PDF
Sales price option (consumption tax not included)
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 - Tractors and Farm Equipment Limited (TAFE)
- Claas KGaA mbH
- AGCO Corporation
- Mahindra & Mahindra Ltd
- Kubota Agricultural Machinery
- Deere & Company
- Kverneland AS
- CNH Industrial NV
- Yanmar Co. Ltd
- Kuhn Group
- Escorts Group
- New Holland Agriculture

[Report Description]

The African agricultural machinery market is projected to register a CAGR of 5.8% during the forecast period. In 2019, tractors dominated the agricultural machinery market. Individual ownership, collective ownership, fee-based service delivery, and leasing are the types of machinery usage systems followed in the region. The rising demand for mechanization and the increased number of medium-scale farmers owning tractors have created private mechanization hiring market in the region, especially in Ghana. As a result, the mechanization level is projected to increase in the future, thereby driving the growth of the market.

Key Market Trends

Increasing Focus on Sustainable Mechanization

Agriculture plays a crucial role in Africa's economic development, but the sector is performing below its potential. Currently, around 60% of Africa's population depends on agriculture for livelihood, yet the sectorial contribution to the gross domestic product was paltry 21% in 2016. Even though Africa has the highest area of uncultivated arable land in the world, amounting to nearly 202 million hectare in 2016, its productivity lags far behind other developing regions. Moreover, crop yields are only reaching 56% of the international average. So, there is a dire need to increase crop yields in the coming decades to keep pace with food demand driven by population growth and rapid urbanization in Africa. Therefore, the mechanization can, directly and indirectly, bridge the yield gap, by reducing the harvest and the post-harvest losses. According to the Food and Agriculture Organization of the United Nations (FAO), agricultural mechanization in Africa is still at its initial stages. FAO undertook the studies and revealed that mechanization in the country is slowly moving from hand-driven technology to power sources. For instance, as of 2016, Central Africa had 15% of its land entirely under power sources, followed by West, Southern, and Eastern Africa, with 30%, 46%, and 50%, respectively. As a result, the availability of tractors per hectare in the Southern African Development Community(SADC) has risen by 12% from 2010 to 2016. However, as stated in the sustainable development goals, indicated in agenda 2063, the African Union Commission(AUC), and the Food and Agriculture Organization of the United Nations (FAO) view agricultural mechanization as an immediate indispensable action attaining the Zero Hunger vision by 2025. Such initiatives towards sustainable agricultural mechanization are likely to boost the market for agricultural machinery and implements shortly.

Tractors Dominated the Market

The African tractors market was valued at USD 1.21 billion in 2019 and is anticipated to witness a CAGR of 9.6% during the forecast period. According to the research survey conducted by Agri evolution Alliance, Africa holds a great market potential for agricultural machines, including tractors in particular. The government's increasing support to develop this market is estimated to drive this sector. For instance, the government in Ghana provides tractors at subsidized rates to entrepreneurs who run 89 centers that rent out, and service tractors. In major parts of Africa, tractor sales were affected due to uncertainty regarding crop yields and exchange rates.

Additionally, issues concerning land restitution and farmworkers' shares in farms added to the farmers' uncertain conditions. According to the South Africa Agricultural Machinery Association, the sales of tractors in 2018 increased by 10.4% compared to 2017. The sales of tractors were 3,930 units by July in 2018, as compared to 3,557 units by July in 2017. However, currently, the region is facing major constraints, which hampers its growth in this market. One such limitation is the private sector's involvement that is severely hampered by government resistance and corruption, affecting the imports of tractors.

Competitive Landscape

In the African agricultural machinery market, companies are not only competing based on equipment quality and promotion. Still, they are also focused on strategic moves to hold larger market shares. New product launches, partnerships, and acquisitions are the major strategies adopted by the leading companies. International players dominate the market. These players accounted for 80% of the market in 2019. Some of the key players in the market are Deere and Company, Kverneland AS and CNH Industrial N.V

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Tractors
5.1.2 Plowing and Cultivating Machinery
5.1.3 Planting and Fertilizing Machinery
5.1.4 Harvesting Machinery
5.1.5 Haying and Forage Machinery
5.1.6 Irrigation Machineries
5.1.7 Parts and Attachments
5.1.8 Other Product Types
5.2 By Geography
5.2.1 South Africa
5.2.2 Rest of Africa

6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Tractors and Farm Equipment Limited (TAFE)
6.3.2 Claas KGaA mbH
6.3.3 AGCO Corporation
6.3.4 Mahindra & Mahindra Ltd
6.3.5 Kubota Agricultural Machinery
6.3.6 Deere & Company
6.3.7 Kverneland AS
6.3.8 CNH Industrial NV
6.3.9 Yanmar Co. Ltd
6.3.10 Kuhn Group
6.3.11 Escorts Group
6.3.12 New Holland Agriculture

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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