The major factors for the growth of the teeth whitening market include the rising awareness about oral hygiene, easy availability of teeth whitening OTC products, and stigma associated with discoloration of teeth.
Increasing concerns in relation to dental aesthetics are gaining more popularity in modern society and have caused an increased demand for aesthetic treatments. Younger people are influenced more than middle or older aged groups by media and as consequence, their aesthetic awareness can be increased, influencing their satisfaction. A research study published in 2017 “Tooth whitening was found to be the most desired treatment by the participants; similarly, studies on female patients in London and in Malaysia” showed that tooth whitening was much preferred over natural colored teeth among female patients in Malaysia and London. Toothpaste consumption is expected to increase with more consumers looking for an advanced and targeted solution for dental care. Rising disposable income in a developing region, such as Asia-Pacific demanding for more sophisticated and expensive toothpaste.
Some of the teeth whitening products are available over the counter and increasing awareness about oral hygiene is propelling the overall demand of the teeth whitening products resulting in the high growth of the market over the forecast period.
Key Market Trends
Whitening Toothepaste is the Segment under Product is Expected to Account for Largest Market Share during the Forecast Period
The toothpaste contains coarse abrasives which function by abrading the stains on the tooth surface, giving a whitening effect. The effects of the long term use of this kind of toothpaste are still not clear. The whitening toothpaste is in huge demand, due to its quick result and affordable price. Rise in population is also helping to contribute towards the growth in the market. Improvements in product efficacy achieved through advancements in technology are enabling premium brands to effectively compete by offering superior product features and therapeutic benefits.
In 2016, Colgate launched a specialized whitening toothpaste which claimed if used regularly for a week can make teeth a shade whiter. Globally, teeth whitening is the largest toothpaste category including Unilever and GlaxoSmithKline (GSK) Consumer Healthcare, investing significantly behind it.
North America accounted for the Largest Share in the Global Market
North America is found to hold a major share for the teeth whitening market and is expected to show a similar trend over the forecast period, without significant fluctuations. The United States is anticipated to dominate the teeth whitening market, owing to the growing inclination towards cosmetic dentistry. High adoption of these products is likely to increase in coming years since the estimation of the American Academy of Cosmetic Dentistry revealed that around 99% of people think that their smile is their most important social asset.
Furthermore, according to the estimates of Centers for Disease Control and Prevention (CDC), in 2016, in the US 84.6% of the children aged 2-17 years had a dental visit. With increasing geriatric population, unhealthy food habits accompanied by liquor, soda, tobacco, junk food, caffeine consumption the discoloration of tooth occurs which might impact the market growth in the United States.
The market studied is a fragmented market owing to the presence of various players in the market. Some of the major market players have acquired the maximum market share. Some of the key players dominating the market are Colgate-Palmolive, Unilever, Proctor & Gamble, and GlaxoSmithKline. These players are moreover focusing on the development of innovative products to acquire the market share.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support