South America Alcoholic Beverage Market is expected to register a CAGR of 3.23% during the forecast period (2020-2025).
- Over the past few years, the alcoholic spirit market in the region has struggled to grow due to the tough economic conditions of Brazil and other countries. However, the market is anticipated to rebound over the forecast period, owing to the healthy recovery of the key economies in the region.
- Consumers in Brazil have shown a rising preference for whiskey and vodka which is expected to regulate the corresponding markets in the country
- The local players have captured a significant share of the market by concentrating on the local spirit categories like Brazil’s cachaça and Colombia’s aguardiente, which is expected to foster the growth of the market in near future.
Key Market Trends
Brazil Dominates the Beer Market in the Region
Brazil is one of the world's largest beer market and the per capita consumption of pure alcohol for the population above the age of 15, was 7.8 liters in 2016. However, there is a considerable decline in the consumption of alcohol in the country over the last decade as the same value was 8.8 liters in 2010, abiding by the same parameters. In 2018, Brazilians consumed 10.4 billion liters of beer which corresponds to around 49 liters per person. However, the consumers are prioritizing quality over quantity which has raised red flags for big brewers. Among high-income Brazilians, a major portion of beer consumers is becoming choosy for their particular liquor. A similar trend is also observed among those with a smaller purchasing power. The younger ones especially are attracted by new, interesting flavors when trying new beer labels. Consumers tend to associate craft breweries with higher quality and therefore the number of registered beer producers in Brazil jumped from 266 in 2010 to 670 in 2018 showing the potential of the craft beer market in the coming years.
Argentina has the Largest Per Capita Alcohol Consumption in the Region
According to Argentina’s Secretary of integral policy on drugs, the country consumes the most alcohol per capita of any country in Latin America. Consumption has increased the most among women and adolescents. Since 2010, women increased their alcohol consumption by 13.5 percent, while the figure for adolescents rose 18.4 percent. Conversely, data issued by the World Health Organization depicts that the trend in the consumption of alcohol in Argentina is declining since 1961. The regulation of the imposed taxes on the various beverages categories is also expected to affect the market growth if the government makes any amendments.
Regional market is dominated by the presence of several global market leaders as the local consumers are fond of the taste and quality of well-distilled spirits and good-quality beers. The local manufacturers or private players are primarily focused on the production of traditional alcoholic beverages to conserve their culture. Moreover, the demand for these beverages is increased over time as the key economies of the region collapsed and people found the foreign brands unaffordable to be bought frequently. But, with the revival of the economy, manufacturers are focusing on the development of better products at lesser prices to improve sales. Geographical expansion and mergers and acquisitions are also being practiced by the major players.
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