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ソーシャルメディア管理市場ー業界洞察、主要プレーヤー・企業別、成長機会別、最新傾向別、開発別、主要な成長ドライバー別、主要な課題別によってセグメンテーション、予測 2030年


[ 英語タイトル ] Social Media Management Market by Type (Engagement, Scheduling & Publishing, Analytics, and Others), Enterprise Size (Large, Mid-market, and SMEs), End-use (BFSI, Retail, Healthcare, Real Estate, Manufacturing, Media & Entertainment, and Others), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021–2028


Product Code : RDICT00116274
Survey : Research Dive
Publish On : January, 2022
Category : ICT and Telecom
Report format : PDF
Sales price option (consumption tax not included)
Single User USD5700 / Question Form
5 User USD8700 / Question Form
Enterprise User USD10700 / Question Form

Sprinklr, Oktopost, Falcon.io, Social Hub, Spredfast, Likeable Hub, HubSpot, Salesforce, Social Flow, and Meltwater, among others.

[Report Description]

According to Research Dive analysis, the global social media management market is estimated to generate a revenue of $18,197.8 million by 2028, increasing from $3,771.4 million in 2020, at a healthy CAGR of 21.2%.

Impact Analysis of COVID-19 on the Social Media Management Market:
COVID-19 pandemic has favorably impacted the social media management market across the globe. Social media is increasingly being used by businesses in order to learn how their customers perceive their products and services. Furthermore, the COVID-19 epidemic has shown that value of data and the use of social media analytics in pandemic planning is enormous. Moreover, social media analytics tools have been extensively used by government and hospital to reach out to citizens and creating awareness about the virus during the pandemic.

Social Media Management Market Analysis:
Businesses are seeking to make the most of social media management platforms by expanding their relationships with customers via social media management solutions in order to collect real-time data and generate corporate ROI. Social media management tools may help businesses foresee changing marketing trends, manage their brands, listen to their audiences, track competitor promotional activity, and measure the success of their marketing initiatives.
North America is expected to account for major share in social media management market. A growing tech-savvy population, increasing internet penetration, and improved connectivity have led in massive use of social media platforms. Enterprises have been able to acquire valuable information about brand success, product influence, product innovation, and campaign performance thanks to large-scale data gathering via social media platforms. The majority of customers in North America have used social media management for commercial purposes such as campaign management, branding, marketing and advertising, and customer perception analysis, among others.
Data breaches and privacy issues caused by marketing agencies are likely to impede the market growth.
However, implementation of stringent regulations regarding data privacy across the world is expected to address data breach challenges. The increasing availability of customer data through social media platforms and its utility for anticipating trends and enhance customer experience presents huge opportunities for social media management firms.

Based on type, the social media management market has been sub-segmented as engagement, scheduling & publishing, analytics, and others. The analytics sub-segment of the social media management market is projected to have the fastest growth and surpass $4,494.4 million by 2028, with an increase from $846.7 million in 2020.
Based on enterprise size, the market has been segregated into large, mid-market, and small & medium enterprises (SMEs). The SMEs sub-segment is estimated to have the fastest market growth generate a revenue of $5,172.6 million by 2028, with a CAGR of 21.9% over the forecast period.
Based on end-use, the market has been divided into BFSI, retail, healthcare, real estate, manufacturing, media & entertainment, and others. The healthcare sub-segment is estimated to have the fastest market growth and generate a revenue of $2,607.3 million by 2028, with a CAGR of 22.9% over the forecast period.
Based on geographical scope, the market was investigated across North America, Europe, Asia-Pacific, and LAMEA. The Asia-Pacific social media management market is anticipated to have fastest growth and generated a revenue of $1,076.7 million in 2020 and is projected to register a revenue of $5,603.7 million by 2028.
The companies involved in the social media management market Sprinklr, Oktopost, Falcon.io, Social Hub, Spredfast, Likeable Hub, HubSpot, Salesforce, Social Flow, and Meltwater, among others.
 

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.By type trends
2.3.By application type trends
2.4.By function type trends
2.5.By end-user trends

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities

3.5.End Use landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Strategic overview

4.Social Media Management Market, by Type

4.1.Engagement

4.1.1.Market size and forecast, by region, 2020-2028
4.1.2.Comparative market share analysis, 2020 & 2028

4.2.Scheduling & Publishing

4.2.1.Market size and forecast, by region, 2020-2028
4.2.2.Comparative market share analysis, 2020 & 2028

4.3.Analytics

4.3.1.Market size and forecast, by region, 2020-2028
4.3.2.Comparative market share analysis, 2020 & 2028

4.4.Others

4.4.1.Market size and forecast, by region, 2020-2028
4.4.2.Comparative market share analysis, 2020 & 2028

5.Social Media Management Market, by Enterprise Size

5.1.Large Enterprise

5.1.1.Market size and forecast, by region, 2020-2028
5.1.2.Comparative market share analysis, 2020 & 2028

5.2.Mid-Market

5.2.1.Market size and forecast, by region, 2020-2028
5.2.2.Comparative market share analysis, 2020 & 2028

5.3.Small and Medium Enterprises

5.3.1.Market size and forecast, by region, 2020-2028
5.3.2.Comparative market share analysis, 2020 & 2028

6.Social Media Management Market, by End Use

6.1.BFSI

6.1.1.Others Market size and forecast, by region, 2020-2028
6.1.2.Comparative market share analysis, 2020 & 2028

6.2.Retail

6.2.1.Market size and forecast, by region, 2020-2028
6.2.2.Comparative market share analysis, 2020 & 2028

6.3.Healthcare

6.3.1.Market size and forecast, by region, 2020-2028
6.3.2.Comparative market share analysis, 2020 & 2028

6.4. Real estate

6.4.1.Market size and forecast, by region, 2020-2028
6.4.2.Comparative market share analysis, 2020 & 2028

6.5. Manufacturing

6.5.1.Market size and forecast, by region, 2020-2028
6.5.2.Comparative market share analysis, 2020 & 2028

6.6. Media entertainment

6.6.1.Market size and forecast, by region, 2020-2028
6.6.2.Comparative market share analysis, 2020 & 2028

6.7.Others

6.7.1.Market size and forecast, by region, 2020-2028
6.7.2.Comparative market share analysis, 2020 & 2028

7.Social Media Management Market, by Region

7.1.North America

7.1.1.Market size and forecast, by Type, 2020-2028
7.1.2.Market size and forecast, by Enterprise Size, 2020-2028
7.1.3.Market size and forecast, by End Use, 2020-2028
7.1.4.Market size and forecast, by Country, 2020-2028
7.1.5.Comparative market share analysis, 2020 & 2028

7.1.6.U.S.

7.1.6.1.Market size and forecast, by Type, 2020-2028
7.1.6.2.Market size and forecast, by Enterprise Size, 2020-2028
7.1.6.3.Market size and forecast, by End Use, 2020-2028

7.1.7.Canada

7.1.7.1.Market size and forecast, by Type, 2020-2028
7.1.7.2.Market size and forecast, by Enterprise Size, 2020-2028
7.1.7.3.Market size and forecast, by End Use, 2020-2028

7.1.8.Mexico

7.1.8.1.Market size and forecast, by Type, 2020-2028
7.1.8.2.Market size and forecast, by Enterprise Size, 2020-2028
7.1.8.3.Market size and forecast, by End Use, 2020-2028

7.2.Europe

7.2.1.Market size and forecast, by Type, 2020-2028
7.2.2.Market size and forecast, by Enterprise Size, 2020-2028
7.2.3.Market size and forecast, by End Use, 2020-2028
7.2.4.Market size and forecast, by Country, 2020-2028
7.2.5.Comparative market share analysis, 2020 & 2028

7.2.6.Germany

7.2.6.1.Market size and forecast, by Type, 2020-2028
7.2.6.2.Market size and forecast, by Enterprise Size, 2020-2028
7.2.6.3.Market size and forecast, by End Use, 2020-2028

7.2.7.UK

7.2.7.1.Market size and forecast, by Type, 2020-2028
7.2.7.2.Market size and forecast, by Enterprise Size, 2020-2028
7.2.7.3.Market size and forecast, by End Use, 2020-2028

7.2.8.France

7.2.8.1.Market size and forecast, by Type, 2020-2028
7.2.8.2.Market size and forecast, by Enterprise Size, 2020-2028
7.2.8.3.Market size and forecast, by End Use, 2020-2028

7.2.9.Italy

7.2.9.1.Market size and forecast, by Type, 2020-2028
7.2.9.2.Market size and forecast, by Enterprise Size, 2020-2028
7.2.9.3.Market size and forecast, by End Use, 2020-2028

7.2.10.Spain

7.2.10.1.Market size and forecast, by Type, 2020-2028
7.2.10.2.Market size and forecast, by Enterprise Size, 2020-2028
7.2.10.3.Market size and forecast, by End Use, 2020-2028

7.2.11.Rest of Europe

7.2.11.1.Market size and forecast, by Type, 2020-2028
7.2.11.2.Market size and forecast, by Enterprise Size, 2020-2028
7.2.11.3.Market size and forecast, by End Use, 2020-2028

7.3.Asia-Pacific

7.3.1.Market size and forecast, by Type, 2020-2028
7.3.2.Market size and forecast, by Enterprise Size, 2020-2028
7.3.3.Market size and forecast, by End Use, 2020-2028
7.3.4.Market size and forecast, by country, 2020-2028
7.3.5.Comparative market share analysis, 2020 & 2028

7.3.6.China

7.3.6.1.Market size and forecast, by Type, 2020-2028
7.3.6.2.Market size and forecast, by Enterprise Size, 2020-2028
7.3.6.3.Market size and forecast, by End Use, 2020-2028

7.3.7.Japan

7.3.7.1.Market size and forecast, by Type, 2020-2028
7.3.7.2.Market size and forecast, by Enterprise Size, 2020-2028
7.3.7.3.Market size and forecast, by End Use, 2020-2028

7.3.8.India

7.3.8.1.Market size and forecast, by Type, 2020-2028
7.3.8.2.Market size and forecast, by Enterprise Size, 2020-2028
7.3.8.3.Market size and forecast, by End Use, 2020-2028

7.3.9.South Korea

7.3.9.1.Market size and forecast, by Type, 2020-2028
7.3.9.2.Market size and forecast, by Enterprise Size, 2020-2028
7.3.9.3.Market size and forecast, by End Use, 2020-2028

7.3.10.Australia

7.3.10.1.Market size and forecast, by Type, 2020-2028
7.3.10.2.Market size and forecast, by Enterprise Size, 2020-2028
7.3.10.3.Market size and forecast, by End Use, 2020-2028

7.3.11.Rest of Asia Pacific

7.3.11.1.Market size and forecast, by Type, 2020-2028
7.3.11.2.Market size and forecast, by Enterprise Size, 2020-2028
7.3.11.3.Market size and forecast, by End Use, 2020-2028

7.4.LAMEA

7.4.1.Market size and forecast, by Type, 2020-2028
7.4.2.Market size and forecast, by Enterprise Size, 2020-2028
7.4.3.Market size and forecast, by End Use, 2020-2028

7.4.4.Latin America

7.4.4.1.Market size and forecast, by Type, 2020-2028
7.4.4.2.Market size and forecast, by Enterprise Size, 2020-2028
7.4.4.3.Market size and forecast, by End Use, 2020-2028

7.4.5.Middle East

7.4.5.1.Market size and forecast, by Type, 2020-2028
7.4.5.2.Market size and forecast, by Enterprise Size, 2020-2028
7.4.5.3.Market size and forecast, by End Use, 2020-2028

7.4.6.Africa

7.4.6.1.Market size and forecast, by Type, 2020-2028
7.4.6.2.Market size and forecast, by Enterprise Size, 2020-2028
7.4.6.3.Market size and forecast, by End Use, 2020-2028

8.Company profiles

8.1.Sprinklr

8.1.1.Business overview
8.1.2.Financial performance
8.1.3.Product portfolio
8.1.4.Recent strategic moves & developments
8.1.5.SWOT analysis

8.2.Oktopost

8.2.1.Business overview
8.2.2.Financial performance
8.2.3.Product portfolio
8.2.4.Recent strategic moves & developments
8.2.5.SWOT analysis

8.3.Falcon.io

8.3.1.Business overview
8.3.2.Financial performance
8.3.3.Product portfolio
8.3.4.Recent strategic moves & developments
8.3.5.SWOT analysis

8.4.HubSpot

8.4.1.Business overview
8.4.2.Financial performance
8.4.3.Product portfolio
8.4.4.Recent strategic moves & developments
8.4.5.SWOT analysis

8.5.Salesforce

8.5.1.Business overview
8.5.2.Financial performance
8.5.3.Product portfolio
8.5.4.Recent strategic moves & developments
8.5.5.SWOT analysis

8.6.Social Hub

8.6.1.Business overview
8.6.2.Financial performance
8.6.3.Product portfolio
8.6.4.Recent strategic moves & developments
8.6.5.SWOT analysis

8.7.Spredfast

8.7.1.Business overview
8.7.2.Financial performance
8.7.3.Product portfolio
8.7.4.Recent strategic moves & developments
8.7.5.SWOT analysis

8.8.Likeable Hub

8.8.1.Business overview
8.8.2.Financial performance
8.8.3.Product portfolio
8.8.4.Recent strategic moves & developments
8.8.5.SWOT analysis

8.9.Social Flow

8.9.1.Business overview
8.9.2.Financial performance
8.9.3.Product portfolio
8.9.4.Recent strategic moves & developments
8.9.5.SWOT analysis

8.10.Meltwater

8.10.1.Business overview
8.10.2.Financial performance
8.10.3.Product portfolio
8.10.4.Recent strategic moves & developments
8.10.5.SWOT analysis

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