Global salad dressing market is projected to grow at a CAGR of 6.13% during the forecast period (2020-2025).
- Increasing the shift toward the consumption of processed food products is expected to boost the demand for dressings, significantly.
- Consumption of food products, such as pasta and rice, with various sauces, condiments, and dressing continues to remain in vogue, globally.
- The salad dressings market has evolved to a stage that versatile ingredients with clean-label and lifestyle claims are set to make greater gains to address the health and safety consciousness towards processed food products. The salad dressing label with organic ingredient panel or gluten-free claim has witnessed a significant increase in their sales growth from the past few years.
Key Market Trends
Health and Obesity Concerns to Drive Salad Dressing Market Growth
The health consciousness has prompted consumers to opt for plant-based diets that can not only assist in weight management but also provide them with the vital nutrients and fibers. Salad dressing is an ideal weight management option that has witnessed greater acceptance mainly due to the organoleptic enhancement and aesthetic appeal of salad dressings. The salad dressing market has seen rapid evolvement from its humble beginning, the development is mainly in terms of inclusion of organic and natural ingredients that assist in weight management and regulate blood pressure and host of other health benefits.
North America Dominates the Global Market
North America holds the largest market share in the salad dressings market from the last few years owing to the shifting consumer’s tastes and preferences that increase the consumption of nutritious products, which is a major factor driving the growth of the salad dressings market in the region. In Europe, an increasing number of people are opting for healthy living, new flavor profiles, and packaging convenience. The demand for the aforementioned market is moderately growing, due to the steady influx of international cuisines driven by the tourism and hospitality industry.
Some of the major key players in salad dressing market, globally includes Unilever, Veeba Food Services Private Limited, The Kraft Heinz Company, Dr. Oetker, Campbell Soup Company, among others.
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