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[ 英語タイトル ] Precision Farming Market by Technology (Guidance System, VRT, Remote Sensing), Application (Crop Scouting, Field Mapping, Irrigation), Offering (Hardware-Sensors, GPS/GNSS, Yield Monitors, Software, Services), and Geography - Global Forecast to 2023


Product Code : MNMSE00109746
Survey : MarketsandMarkets
Publish On : February, 2021
Category : Semiconductor and Electronics
Study Area : Global
Report format : PDF
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[Report Description]

Precision farming market anticipated to grow at a CAGR of 13.38% from 2018 to 2023
The precision farming market is estimated to be worth USD 5.09 billion in 2018 and is projected to reach USD 9.53 billion by 2023, at a CAGR of 13.38% between 2018 and 2023. Major factors driving the growth of the precision farming market include pressure on global food supply owing to growing world population, substantial cost cutting made possible by precision farming, and government initiatives to adopt modern agricultural techniques. Major restraints for the precision farming market include high initial investment and the lack of technical knowledge among farmers. Precision farming requires large initial investment, efficient farming tools, and skilled labor.
Market for variable-rate technology (VRT) estimated to grow at highest CAGR during forecast period
The wide adoption of VRT in precision farming is because of the various benefits associated with it. VRT allows input application rates to be varied across fields for site-specific management of the field variability. This technology helps in reducing the input usage, thereby decreasing environmental impacts such as greenhouse gas emission, soil erosion and degradation, and genetic erosion. The market for VRT is expected to grow at a higher CAGR than that for other technologies as this technology helps in applying the right amount of input at the right place on the field, which minimizes the input waste and increases land and crop productivity.
Market for weather tracking and forecasting application to grow at highest CAGR during forecast period
Increasing demand for climate information services owing to their benefits that enable farmers to deal with climate change and variability to improve decision-making in agriculture is the major reason behind the high growth of the market for weather tracking and forecasting between 2018 and 2023. Moreover, the increasing demand of cloud platform for climate services is a major factor propelling the growth of the precision farming market for this application.

Precision farming market in APAC to grow at highest CAGR during forecast period
The increasing adoption of precision farming technologies such as guidance system, remote sensing, and variable-rate technology by farmers in APAC is expected to propel the growth of the precision farming market during the forecast period. The adoption rate of precision farming techniques is expected to grow at a high rate in APAC as this region comprises emerging countries such as India and China, and other Southeast Asian countries. Rapidly increasing population, the availability of arable farms, and government support through subsidies are the factors driving the adoption of smart agriculture techniques in APAC.
The breakup of primaries conducted during the study is depicted below:
• By Company Type: Tier 1 – 35 %, Tier 2 – 40%, and Tier 3 –25%
• By Designation: C-Level Executives – 57%, Directors – 29%, and Others – 14%
• By Region: Americas– 40%, Europe – 30%, APAC – 20%, and RoW – 10%
Key players operating in the precision farming market are Deere & Company (US), Trimble (US), AGCO Corporation (US), AgJunction (US), Raven Industries (US), AG Leader (US), Precision Planting (US), The Climate Corporation (US), Descartes Labs (US), ec2ce (Spain), Gamaya (Switzerland), and Decisive Farming (Canada).
Research Coverage
This report covers the precision farming market based on offering, technology, application, and region. The precision farming market based on offering has been segmented into hardware, software, and services. On the basis of application, the precision farming market has been segmented into yield monitoring, field mapping, crop scouting, weather tracking and forecasting, irrigation management, inventory management, farm labor management, financial management, and others. On the basis of technology, the precision farming market has been classified into guidance system, remote sensing, and variable-rate technology (VRT). On the basis of region, the precision farming market has been segmented into the Americas, Europe, APAC, and RoW.
Key Benefits of Buying This Report
• This report includes the market statistics pertaining to offering, application, technology, and region, along with their respective market size.
• In-depth analysis of the value chain has been done to provide in-depth insight into the precision farming market.
• Major drivers, restraints, challenges, and opportunities pertaining to the precision farming market have been detailed in this report.
• Illustrative segmentation, analysis, and forecast for the market on the basis of offering, application, technology, and region have been conducted to provide an overall view of the precision farming market.
• The report includes an in-depth analysis and ranking of key players.

TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF STUDY 16
1.2 DEFINITION 16
1.3 SCOPE OF STUDY 17
1.3.1 MARKETS COVERED 17
1.3.2 BY GEOGRAPHY 18
1.3.3 YEARS CONSIDERED FOR STUDY 18
1.4 CURRENCY 19
1.5 LIMITATIONS 19
1.6 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.1.1 List of major secondary sources 21
2.1.1.1 Secondary sources 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Primary interviews with experts 22
2.1.2.2 Breakdown of primaries 23
2.1.2.3 Key data from primary sources 23
2.1.3 SECONDARY AND PRIMARY RESEARCH 24
2.1.3.1 Key industry insights 25
2.2 MARKET SIZE ESTIMATION 26
2.2.1 BOTTOM-UP APPROACH 26
2.2.1.1 Approach for capturing the market size by bottom-up analysis (demand side) 26
2.2.2 TOP-DOWN APPROACH 27
2.2.2.1 Approach for capturing the market size by top-down analysis
(supply side) 28
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 29
2.4 RESEARCH ASSUMPTIONS 30
3 EXECUTIVE SUMMARY 31
4 PREMIUM INSIGHTS 36
4.1 ATTRACTIVE OPPORTUNITIES IN THE PRECISION FARMING MARKET 36
4.2 PRECISION FARMING MARKET IN APAC, BY APPLICATION 37
4.3 PRECISION FARMING MARKET, BY OFFERING 37
4.4 PRECISION FARMING MARKET, BY TECHNOLOGY 38
4.5 GEOGRAPHIC ANALYSIS OF PRECISION FARMING MARKET 39
5 MARKET OVERVIEW 40
5.1 INTRODUCTION 40
5.2 MARKET DYNAMICS 41
5.2.1 DRIVERS 41
5.2.1.1 Pressure on global food supply owing to growing world population 41
5.2.1.2 Substantial cost cutting made possible by precision farming 42
5.2.1.3 Government initiatives to adopt modern agricultural techniques 42
5.2.1.4 Adoption of new farming technologies for boosting agricultural production 43
5.2.2 RESTRAINTS 43
5.2.2.1 High initial investment in R&D 43
5.2.2.2 Lack of technical knowledge among farmers 44
5.2.3 OPPORTUNITIES 44
5.2.3.1 Integration of smartphones with Internet of Things (IoT) devices and software applications 44
5.2.3.2 Rise in use of Unmanned Aerial Vehicles (UAVs)/drones in precision farming 45
5.2.4 CHALLENGES 45
5.2.4.1 Management of data 45
5.2.4.2 Lack of standardization in precision farming industry 46
5.2.5 BURNING ISSUES 46
5.2.5.1 Environmental concerns 46
6 INDUSTRY TRENDS 47
6.1 INTRODUCTION 47
6.2 VALUE CHAIN ANALYSIS 47
6.2.1 MAJOR PLAYERS IN PRECISION FARMING MARKET 48
6.3 SUPPLY CHAIN ANALYSIS 49
6.4 TECHNOLOGY ROADMAP 50
6.4.1 TECHNOLOGY ROADMAP (2010–2025) 50
6.4.2 KEY INDUSTRY TRENDS 51
6.5 PESTLE ANALYSIS 51
6.5.1 POLITICAL FACTORS 51
6.5.2 ECONOMIC FACTORS 51
6.5.3 SOCIAL FACTORS 52
6.5.4 TECHNOLOGICAL FACTORS 52
6.5.5 LEGAL FACTORS 52
6.5.6 ENVIRONMENTAL FACTORS 53

7 PRECISION FARMING MARKET, BY OFFERING 54
7.1 INTRODUCTION 55
7.2 HARDWARE 56
7.2.1 AUTOMATION AND CONTROL SYSTEM 58
7.2.1.1 Display 58
7.2.1.2 Guidance and steering 58
7.2.1.3 GPS/GNSS 59
7.2.1.4 Drones/UAVs 59
7.2.1.5 Irrigation controllers 60
7.2.1.6 Handheld mobile devices/handheld computers 60
7.2.1.7 Flow and application control devices 61
7.2.1.8 Others 61
7.2.2 SENSING AND MONITORING DEVICE 63
7.2.2.1 Yield monitors 63
7.2.2.2 Soil sensors 64
7.2.2.2.1 Moisture sensor 64
7.2.2.2.2 Temperature sensor 65
7.2.2.2.3 Nutrient sensor 65
7.2.2.3 Water sensor 65
7.2.2.4 Climate sensor 65
7.3 SOFTWARE 66
7.3.1 LOCAL/WEB-BASED 67
7.3.2 CLOUD-BASED 67
7.4 SERVICES 69
7.4.1 SYSTEM INTEGRATION & CONSULTING 69
7.4.2 MANAGED SERVICES 69
7.4.2.1 Farm operation services 69
7.4.2.2 Data services 69
7.4.2.3 Analytics 70
7.4.3 CONNECTIVITY SERVICES 70
7.4.4 ASSISTED PROFESSIONAL SERVICES 70
7.4.4.1 Supply chain management services 70
7.4.4.2 Climate information services 70
7.4.4.3 Others 71
7.4.5 MAINTENANCE AND SUPPORT 71
8 PRECISION FARMING MARKET, BY TECHNOLOGY 73
8.1 INTRODUCTION 74
8.2 GUIDANCE TECHNOLOGY 75
8.2.1 GPS/GNSS BASED 75
8.2.1.1 GNSS applications in precision farming 77
8.2.2 GIS BASED 77
8.3 REMOTE SENSING 80
8.3.1 HANDHELD OR GROUND-BASED SENSING 81
8.3.2 SATELLITE OR AERIAL SENSING 82
8.4 VARIABLE-RATE TECHNOLOGY 84
8.4.1 MAP-BASED 85
8.4.2 SENSOR-BASED 85
8.4.3 SOME MAJOR APPLICATIONS OF VRT 87
8.4.3.1 Fertilizer VRA 87
8.4.3.1.1 Nitrogen VRA 87
8.4.3.1.2 Phosphorous VRA 88
8.4.3.1.3 Lime VRA 88
8.4.3.2 Pesticide VRA 88
8.4.3.3 Seeding VRA 89
9 PRECISION FARMING MARKET, BY APPLICATION 91
9.1 INTRODUCTION 92
9.2 YIELD MONITORING 94
9.2.1 ON-FARM YIELD MONITORING 95
9.2.2 OFF-FARM YIELD MONITORING 95
9.3 FIELD MAPPING 98
9.3.1 BOUNDARY MAPPING 98
9.3.2 DRAINAGE MAPPING 98
9.4 CROP SCOUTING 100
9.5 WEATHER TRACKING & FORECASTING 102
9.6 IRRIGATION MANAGEMENT 104
9.7 INVENTORY MANAGEMENT 106
9.8 FARM LABOR MANAGEMENT 108
9.9 FINANCIAL MANAGEMENT 109
9.10 OTHERS 111
10 GEOGRAPHIC ANALYSIS 114
10.1 INTRODUCTION 115
10.2 AMERICAS 116
10.2.1 NORTH AMERICA 120
10.2.1.1 US 120
10.2.1.2 Canada 121
10.2.1.3 Mexico 121
10.2.2 SOUTH AMERICA 122
10.2.2.1 Brazil 122
10.2.2.2 Argentina 123
10.2.2.3 Rest of South America 123

10.3 EUROPE 123
10.3.1 GERMANY 126
10.3.2 UK 127
10.3.3 FRANCE 127
10.3.4 ITALY 128
10.3.5 THE NETHERLANDS 128
10.3.6 REST OF EUROPE 128
10.4 APAC 128
10.4.1 CHINA 132
10.4.2 JAPAN 132
10.4.3 AUSTRALIA 132
10.4.4 INDIA 133
10.4.5 SOUTH KOREA 133
10.4.6 REST OF APAC 134
10.5 REST OF WORLD 134
10.5.1 AFRICA 136
10.5.1.1 South Africa 136
10.5.2 MIDDLE EAST 137
10.5.3 RUSSIA 137
11 COMPETITIVE LANDSCAPE 138
11.1 INTRODUCTION 138
11.2 PRECISION FARMING MARKET RANKING ANALYSIS 139
11.3 COMPETITIVE SCENARIO 140
11.3.1 PRODUCT LAUNCHES & DEVELOPMENTS 140
11.3.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 141
11.3.3 MERGERS & ACQUISITIONS 141
12 COMPANY PROFILES 142
(Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.1 KEY PLAYERS 142
12.1.1 DEERE & COMPANY 142
12.1.2 TRIMBLE 146
12.1.3 AGCO 150
12.1.4 AGJUNCTION 154
12.1.5 RAVEN INDUSTRIES 157
12.1.6 AG LEADER TECHNOLOGY 160
12.1.7 SST DEVELOPMENT GROUP 162
12.1.8 TEEJET TECHNOLOGIES 164
12.1.9 TOPCON POSITIONING SYSTEMS 166
12.1.10 DICKEY-JOHN CORPORATION 168
12.1.11 CROPMETRICS 170
12.2 OTHER IMPORTANT PLAYERS 172
12.2.1 HEXAGON AGRICULTURE 172
12.2.2 GRANULAR 172
12.2.3 PROSPERA TECHNOLOGIES 173
12.2.4 AGRIBOTIX 173
12.2.5 AUTOCOPTER CORP. 174
12.3 START-UP ECOSYSTEM 175
12.3.1 THE CLIMATE CORPORATION (SUBSIDIARY OF MONSANTO) 175
12.3.2 GAMAYA 175
12.3.3 DESCARTES LABS 175
12.3.4 DECISIVE FARMING 176
12.3.5 AUTONOMOUS TRACTOR CORPORATION 176
12.3.6 EC2CE 176
*Details on Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MnM View might not be captured in case of unlisted companies.
13 APPENDIX 177
13.1 INSIGHTS FROM INDUSTRY EXPERTS 177
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 180
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 182
13.5 AVAILABLE CUSTOMIZATION 184
13.6 RELATED REPORTS 184
13.7 AUTHOR DETAILS 185

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