The market is primarily driven by the high prevalence of dental diseases in pets. According to the Australian and American veterinary dental societies, more than 80% of dogs develop gum disease by the age of three, compared to more than 70% of cats at the same age.
- In addition to the aforementioned factors, the rise in awareness about pet oral health and an increase in veterinary health expenditure is expected to propel the studied market's growth over the forecast period.
- Furthermore, rapid advancements and product launches have also been propelling the market globally. However, the high cost of the products and the lack of proper veterinary dentistry in developing countries are likely to hamper the market studied globally.
Key Market Trends
Toothpaste segment dominates the Pet Oral Care Products Market
Toothpaste is used to maintain oral hygiene, as it works as an abrasive that helps in removing dental plaque and food from the teeth. Toothpaste that human beings use cannot be used for animals, owing to the fact that animals are unable to rinse and spit after brushing, and toothpaste for humans contain fluoride, which could be fatal for animals if swallowed. Generally, the price of pet toothpaste products (single set) can range from USD 2 to around USD 30. Pet toothpaste can be of many types, based on the ingredients, flavor, and chemicals it contains. Petsmile was the first toothpaste accepted by the Veterinary Oral Health Council (VOHC) for plaque inhibition. Some of the popular brands selling toothpaste for pet animals, across the world are Arm & Hammer, TropiClean, Virbac, Nylabone, Ez Dog, All4pets, Beaphar, Vet’s Best, Sentry, Enzadent, Petosan, and Ark Lighting, among others.
North America is to Dominate the Pet Oral Care Products Market
North America is expected to retain its dominance in pet oral care products market over the forecast period, owing to the rising companion animal adoption, and the increasing per capita animal healthcare expenditure. In addition, the rise in the prevalence of many diverse oral health-related diseases has been identified as the major driving factor for the market growth. According to the American Pet Product Association (APPA), America has 89.7 million pet dogs and pet owners spend an average of USD 49.70 on a dog’s dental care annually when compared to human oral healthcare. On average, an American spends USD 42.24 on his annual dental care in out-of-pocket expenses, which had been reported by the American Dental Association. Additionally, the high awareness about pet health among the pet owners and a rise in the number of dental procedures are some other factors propelling the growth of the pet oral care market in North America.
Currently pet oral care products market has been observing a rapid and healthy transformation. Market players have been determined to provide treatment and medication, which can cure the widespread dental diseases, and thus, serve the pet oral care products market as well. Some of the key developments in the market studied are in Jun 2018 – Kane Biotech introduced companion pet oral care products in Canada under the StrixNB and Bluestem brands. The company received notification under Health Canada’s Low-Risk Veterinary Health Products (LRVHP) program and approvals have been in place.
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