Factors that are driving the market's growth include the growing adoption of pets in developing regions, rise in hair problems, and the growing need for natural products, and product innovations.
According to a 2018 report by ASPCA (American Society for the Prevention of Cruelty to Animals), every year there are around 6.5 million companion animals enter animal shelters, countrywide, in the United States. Thus, the rise in the adoption of pet animals is expected to increase the spending on the hair care needs of these animals, which, in turn, is expected to boost the growth of the market over the forecast period.
However, the side effects and allergies associated with hair care products are expected to impede the growth of the market. For instance, as per the study by the Center For Public Integrity, pyrethroid-based flea and tick treatments are approved for sale by the EPA, and they are readily available in powders, shampoos, dips, sprays, and other forms, but they are also linked to thousands of reported pet poisonings, which has further raised concerns from veterinarians and pet owners.
Key Market Trends
Dog Hair Care Products are Expected to Hold a Significant Market Share During the Forecast Period
Some of the pet shampoo brands available in the market are 4-Legger Certified Dog Shampoo, Vet's Best Hypo-Allergenic Dog Shampoo, Earthbath All Natural Pet Shampoo, OxGord Natural Oatmeal Dog-Shampoo and Conditioner, and SynergyLabs Veterinary Formula Solutions Triple Strength Dirty Dog Concentrated Shampoo. Similar to hair care for humans, pet hair care also involves various aspects, such as safety, effective flea, and tick care, hair-softening formula, and efficacy.
These hair care products have also increased in demand due to increased pet adoption in many countries, especially the developed ones. As per a 2019 report by the People's Dispensary for Sick Animals, the population of pet dogs in the United Kingdom increased from 7.8 million in 2013 to 9.9 million by 2019. This has directly affected the demand for companion animal hair care products, which has helped the market growth.
North America Dominates the Market and is Expected to do During the Forecast Period
With the increasing companion, animal adoption, and increasing per capita animal healthcare expenditure are the factors that are expected to help the region retain its large market share. According to the American Pet Products Association (APPA), there is an increase in the expenditure on pet animals, in the United States. The people of the country spent over USD 69.5 billion on their pets in 2017 and USD 66.7 billion in 2016.
Thus, the rise in the adoption of pets and increased spending on pets are expected to boost the overall growth of the pet hair care market.
The global pet hair care market is highly fragmented and consists of a number of major players. Companies, like Bayer, Burt's Bees, CHI Haircare, General Nutrition Centers Inc., Innovacyn Inc. (Veterycin), Petkin Inc., ScruffyChops, Spectrum Brands Inc. (FURminator), Vetoquinol, and Zoetis Services LLC, among others, hold substantial shares in the pet hair care market.
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