The personal care wipes market is projected to record a CAGR of 5.4% during the forecast period (2020-2025).
- The attractive packaging of personal care products and innovation in product material and fragrances are influencing the sales of personal care wipes across the world. The growing use of personal care wipes for maintenance of hygiene, specifically when access to water is limited is driving the market.
- Furthermore, the benefits of personal care wipes for prevention of infection due to their disposable nature is attracting consumers to buy more personal care wipes. Moreover, the key players are concentrating on launching specialized and innovative personal care wipes which are suitable for different skin types.
Key Market Trends
Baby Wipes to Witness Significant Growth
The baby personal care wipes segment is anticipated to witness significant demand due to disposable nature of baby wipes and act as genital cleansing agent. A major contribution of baby wipe goes into the growing birth rates especially during the early life stage of an infant. Dry baby wipes have excellent absorbency and suitable for hand and face cleaning, patient cleansing and face cleansing during travelling, while wet baby wipes are best used before diapering a baby, patient care and post workout wipe and provides cleansing action and moisturize the skin and soothes and prevents dryness. The availability of substitutes, such as soap and cloth lead to rashes and skin irritation while baby wipes are soft and suitable for all kind of skins, which is driving the demand of baby wipes across the world. Although, marketing innovations, upcoming trends by imposing hygienic biodegradable material by vendors and more fragrances are the rising trends which can boost up the market globally.
Asia-Pacific Region to Witness Significant Demand of Personal Care Wipes
In the Asia-Pacific region, the rising awareness among consumers to use personal care products, especially to avoid skin problems and infectious disease is driving the market growth. The growing expenditure on baby care products is influencing the sales of baby personal care wipes in the region. The significant growth in the number of potential buyers developing economies like China and India is expected to drive the market in the region. Moreover, increasing spending capacity along with high internet penetration is changing the way consumers are buying personal care products. Additionally, growing manufacturing activity and modernization in healthcare practices, especially in developing countries, is expected to witness significant growth in personal care wipes market during the forecast period.
The personal care wipes market is highly competitive and fragmented with the presence of numerous players competing for the major position in the market. The key players are adopting various strategies, such as expansion, mergers and acquisitions, partnerships and new product development to meet the growing demand. Some prominent players in the market are Procter and Gamble Co., Diamond Wipes International Inc., Kimberly Clark Corporation, Johnson & Johnson, and Rockline Industries Inc.
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