The omega-3 products market in Middle-East and Africa is projected to register a CAGR of 5.2%, during the forecast period, 2020-2025.
Scientific research and media exposure, as well as rising health and nutritional awareness among African consumers, have led to a substantial rise in omega-3 fish oil supplementation over the last five years. Some of the fish oil supplements sold in South Africa are encapsulated locally, while all fish oil or fish oil concentrates are imported from different countries.
Across the Middle Eastern region, the demand is mostly backed by the adoption of western lifestyle, driven by the changing attitudes toward dietary preferences and product know-how among affluent consumers.
Key Market Trends
Middle-East's Self-sufficiency in Domestic Meat/Poultry Production to Drive Omega-3's Demand in Feed
Over the past few years, the demand for poultry across countries, like the Kingdom of Saudi Arabia, has increased rapidly, leading to small, medium, and large domestic chicken meat producers to have close consultations and collaborations with the Saudi Ministry of Environment, Water, and Agriculture (MEWA) to increase chicken meat production in the next few years and reduce the country’s heavy dependence on imported chicken meat.
Although the self-sufficiency rate of the Middle Eastern countries has increased over the past years, the environment and presence of limited arable land have restricted the domestic production of feed-related products. On the other hand, the preference of chicken having higher weight and meat maintaining its flavor, tenderness, and shelf life have led to higher imports of Omega-3 related feeds into the region. Going forward, citing the changing environment in terms of poultry consumption in the region, imports for omega-3 feeds are more likely to increase, thereby, imposing a positive growth trend for omega-3 in poultry feed, over the coming years.
Increasing Internet Penetration Propelling the Dietary Supplements Consumption
People across developing regions have a higher affinity toward adapting the internet, considering a "novel experience" and along with this, the level of curiosity, in terms of trying new products, has increased over time. This factor is apt for consumers who are seeking branded and enhanced products related to the dietary supplements segment and contemplating the level of transactions through global logistics, consumers are more likely to purchase and devour more of omega-3-based dietary supplements in the near future.
Increasing consumer awareness regarding health benefits from the consumption of omega-3 supplements in developing countries is a huge opportunity for the market. Dietary supplements are the perfect choice for health-conscious consumers.
To meet their recommended dietary quotas, people of various age groups consume dietary supplements. Omega-3 is used in various dietary supplements and is becoming popular among consumers. That being said, the imitation of western lifestyle has led to an increase in the rate of consumption of dietary supplements across developing countries.
Major players operating in the Middle-East omega-3 products market are Now Foods, Windmill Health Products, and Unilever, among others. The market is anticipated to witness an increasing rate of expansion, specifically by international players, enabling them to increase domestic production capabilities. On the other hand, the product development phase will experience more innovation, in terms of functional foods, citing the consumption patterns among consumers. For omega-3 products under the feed and pet food segment, the market is expected to witness a significant volume of imports, however, the sourcing may vary considering the price fluctuations.
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