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[ 英語タイトル ] Middle East and Africa Hair Colorants Market – Growth, Trends, and Forecast (2020 - 2025)


Product Code : MDFMCG0083063
Survey : Mordor Intelligence
Publish On : November, 2020
Number of Pages : 90
Category : FMCG and Food
Study Area : Middle East Africa
Report format : PDF
Sales price option (consumption tax not included)
Single User USD3750 / Question Form
5 User USD4250 / Question Form
Enterprise User USD7000 / Question Form
 - Henkel AG & Co. KGaA
- L'Oreal S.A
- Hygienic Research Institute Pvt Ltd
- Laboratorios Phergal
- Hoyu Co., Ltd.
- Avon Products, Inc.
- Kao Corporation

[Report Description]

The Middle East and Africa Hair Colorants Market is projected to grow at a CAGR of 5.2% during the forecast period (2020 - 2025).

- The growing use of hair color by the aging population to cover their grey hair is the primary driver for the growth of the hair color market. An increasing number of the millennial population is adopting trendy fashion which includes coloring the hair in appealing colors.
- Changing lifestyles, rising urbanization, and the growing youth population in emerging economies is driving the hair color market.
- However, stringent cosmetics regulations are likely to have a negative impact on the manufacturing of hair colorants in the near future.

Key Market Trends

Increasing Demand for Permanent Colorants

Increased incidence of grey hair among the young working population due to stress and improper diet is primarily driving the market as the youngsters are very conscious. Permanent hair colorants offer long-lasting hair color, which is why the demand for the category has inflated. Social media penetration and advertisement have further fueled the beauty and personal care market including hair colorants in the region. Rapidly changing lifestyles, owing to urbanization in the emerging market, demands products such as hair colorant which provide stylish looks.

Supermarket/Hypermarket Drives the Sales of Hair Colorants

Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are dominant channels for the sales of hair colorants. The factors, such as business expansion, rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the growth of their overall market. ​ The availability of a variety of brands has been a key factor for the increasing consumer preferences, as customers want to make fewer trips to the store and receive more value for their money, which, in turn, has also increase the sales. Thus, customers find it beneficial to shop from such retail stores, as they offer attractive discount offers and schemes.

Competitive Landscape

The market of hair colorants is competitive as the major players are trying to cater to the demands of the consumers in terms of color options, offering safer products for use at the same time. The key palyers are Henkel AG & Co. KGaA, L'Oreal S.A, Kao Corporation and Avon Products, Inc.

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Bleachers
5.1.2 Highlighters
5.1.3 Permanent Colorants
5.1.4 Semi-Permanent Colorants
5.1.5 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Retailers
5.2.4 Online Stores
5.2.5 Others
5.3 Geography
5.3.1 Middle East and Africa
5.3.1.1 Saudi Arabia
5.3.1.2 South Africa
5.3.1.3 United Arab Emirates
5.3.1.4 Qatar
5.3.1.5 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Henkel AG & Co. KGaA
6.3.2 L'Oreal S.A
6.3.3 Hygienic Research Institute Pvt Ltd
6.3.4 Laboratorios Phergal
6.3.5 Hoyu Co., Ltd.
6.3.6 Avon Products, Inc.
6.3.7 Kao Corporation

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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