The Middle East and Africa bakery products market is projected to grow at a CAGR of 2.2% during the forecast period (2020 - 2025).
- The market is primarily driven by the convenience, accessibility and nutrition profile associated with them. Moreover, as a result of urbanization and worldwide increase of working population, the growth of out-of-home consumption and increased demand on instant and nutritious products, this trend has been fueling the continuous increase of bakery products.
- Bread consumption in Africa is expected to be majorly in the form of packaged products in the coming years. Corn, sorghum and starchy plant roots are mainly preferred in Sub-Saharan Africa, particularly in rural regions, bread consumption is expected to grow slightly during the forecast period.
- Although the demand for healthier snacking options is increasing, sweet baked goods remain popular and the preferred item in African markets. Majority of bakery product launches in African countries belong to sweet segments strongly led by biscuits and cookies
Key Market Trends
Specialty Stores To Become The Fastest Growing Segment
The specialty stores have recorded to have the fastest growth in the South American market. These mainly include artisanal bakers/small bakeries/home-based bakers, which supply the products to café chains, kiosks, traditional trade/wet market, offices, and general consumers. Constant product innovation is a major challenge for specialist retailers. Given that many of the product types offered at artisanal bakeries are best enjoyed absolutely fresh, efficient production and inventory management is a must-tackle challenge.
South Africa to Dominate the Regional Market
South Africa’s economy is booming and there is a huge demand for bread products of all types. Bread is an important staple food in South Africa and it plays an integral role in ensuring national food security. Consumers particularly those belonging to middle and upper-income groups are willing to pay higher prices for bakery products that have a low GI (Glycemic Index), high fiber content or fortification with added vitamins. Domestic biscuit brands are witnessing higher retail sales due to the affordability of their brands. Price competitiveness is thus expected to be a deciding factor for the sale of biscuits and cookies during the forecast period. 'Health and Wellness’ is expected to drive the sales of morning goods in the South African market during the forecast period. Consumers are increasingly cautious about ingredient formulations and the demand for the clean label is gaining traction among health-conscious consumers.
The Middle East and Africa market for bakery products is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The key players dominating the regional market include Bimbo QSR, Puratos Group, Modern Bakery LLC, Bakemart, and DoFreeze LLC among others.
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