The Insect Repellent market is projected to grow at the rate of 4.5% during the forecast period, 2019-2024.
- The rising threat of diseases, such as dengue, malaria, chikungunya, Zika virus, and yellow fever, is expected to increase the demand for insect repellents during the forecast period.
- The government initiatives being undertaken for disease control, rising health awareness among people, and the affordable costs of these products are some of the major factors increasing the demand for insect repellents, across the world.
- There is a rise in the adoption of insect repellents based on natural ingredients. The adoption of such mosquito repellents is increasing, in order to avoid problems, such as skin rashes and allergies, among others.
Scope of the Report
The global insect repellent market offers a range of products including coil, liquid vaporizer, spray/aerosol, mat, cream & oil, and, others through offline and online retail stores. The study also covers the global level analysis of the major regions North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
Key Market Trends
Rise in Mosquito-Borne Diseases Cases
Consumers are taking more precautions about their health and are becoming aware of the use of protective aids to prevent insect bites that may cause harm to the body, especially during outdoor recreational activities. The incidence of malaria and dengue has risen significantly across the globe in recent years. The year 2016 was characterized by large dengue outbreaks, worldwide. According to WHO, the Americas region reported more than 2.38 million cases in 2016, whereas, Brazil alone contributed slightly less than 1.5 million cases. Similarly, in Michigan, between 2004 and 2016, there were 1,493 mosquito-borne disease cases, according to the CDC (Centers for Disease Control and Prevention). Owing to these factors, competitors are focusing on promoting their products through integrated communication platforms, such as TVs, newspapers, billboards, hoardings, and social media, to create awareness about mosquito-related diseases. This, in turn, increases the demand for their insect repellent offerings.
Increased Demand For Insect Repellents from Asia-Pacific
Various key market players, coupled with NGOs and local governments, have participated in improving the level of awareness among people residing in urban and rural areas against various water- and air-borne diseases. The impact of this rising awareness is expected to foster the demand for insect repellents, across the region, owing to increased penetration levels. Consumers in the region are opting for products that do not have chemical ingredients, leading to the rising demand for natural and insect repellent products. These insect repellents are mostly made of natural ingredients such as citronella oil, thyme oil, neem oil, and lemon eucalyptus oil, which have minimal toxicity levels and do not have any side effects when applied on the skin.
Companies operating in the market studied are differentiating their offerings in terms of functionalities, ingredients, price, odour, packaging, and format, in order to gain competitive advantage. Manufacturers are focusing on producing innovative insect repellent products by using natural ingredients, in order to have an extensive, established product portfolio for their target consumers. Moreover, the key players target consumers of age group 20 – 35, as this age group is more keen on using new products that help in preventing the harmful effects on skin and also assure safety from diseases. In addition, players are focusing on introducing new products in the market to cater to the interests of the consumers. New product development is the most preferred strategy in the toothpaste market. For instance, in 2018, Mortein launched ‘2-in-1 insect killer’ with 100% kill guarantee on dengue- and Zika-causing mosquitoes, as well as diarrhoea-causing cockroaches.
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