The herbal beauty products market is expected to register a CAGR of 6.5% during the forecast period (2020 - 2025).
- Inclination toward enhanced appearance and looks combined with increased adoption of herbal products among consumers are some of the factors that are anticipated to benefit the expansion of herbal beauty products market across the global market.
- There is an increasing demand for herbal beauty products, owing to the rising consumer awareness regarding harmful effects of the chemical added to the beauty products. Moreover, beauty companies have been acquiring herbal beauty and personal care brands to expand the consumer base who are progressively passionate about clean, green, and herbal products.
Key Market Trends
Popularity of Cruelty-free Beauty Products to Drive the Herbal Beauty Products Market
Growing preference for chemical-free products, along with the rising popularity of environmentally-sustainable products is driving the demand for herbal beauty products across the world. The increased demand for chemical-free hair and skin products along with growing awareness about cruelty-free cosmetics products is supporting the market growth. The significant rise in the influence of social media and beauty blogs that are communicating the benefits of herbal beauty products is likely to influence sales of herbal beauty products. Moreover, herbal beauty products are suitable for all type of skin which is influencing the sales of herbal beauty products such as foundation, eye shadow, and lipstick which are appropriate irrespective of skin tone. The availability of the various types of herbal beauty products and improving distribution networks are playing a key role to drive market growth.
Asia-Pacific is the Fastest Growing Market
The consumer inclination toward healthier lifestyles and the growing demand for products that have a low impact on the environment are driving the market growth. Furthermore, the growing acceptance of vegan lifestyles among millennials is likely to contribute to the growth of the market. The key players are focusing on the environmental dimension of their strategies by creating sustainable partnerships with local vendors or providing information to their consumers about the origin and quality of their raw materials to meet consumer expectations. This approach is not only for the procurement practices but also for the packaging which will change the market dynamics of herbal beauty products market in the upcoming years.
The herbal beauty products market is fragmented with the presence of numerous players competing for the major position in the market. The key players are adopting various strategies such as expansion, mergers and acquisitions, partnerships and new product development to meet the growing demand. Some prominent players in the market are Arbonne International LLC, Weleda AG, Dr. Hauschka, Herbline, and Grown Alchemist.
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