The major factors responsible for the growth of the European telemedicine market include the changing socio-economic factors, the higher percentage of the digitally literate population, when compared to other geographies, and favourable policies. These factors are further expected to drive the growth of the European telemedicine market during the forecast period.
The higher percentage of digitally literate population, when compared to other geographies, is driving the overall growth of the market in Europe. Due to this increase, the use of telemedicine is easier for people in Europe. The increasing use of wearable and health monitoring devices is also contributing to the growth of the telemedicine market in Europe.
Key Market Trends
The Telehomes Segment is Expected to be the Fastest Growing Segment over the Forecast Period
The rise of chronic diseases is a major concern that puts a strain on healthcare resources. Telehomecare is an innovative way to provide care, monitor a patient, and provide information, by using the latest technology in telecommunication. Monitoring allows early identification of disease, and thus, preventing chronic conditions.
Telehomecare programs are also initiated in European countries, including whole system demonstrator (WSD) project in the United Kingdom, and TELEKART program in Denmark. These telehomecare programs manage, reduce, and avoid chronic diseases by remote monitoring of patients. Telehome services provides an opportunity for significant savings for patients and hospitals. Thus, the increasing adoption rate of telehomecare services is directly affecting the growth of the telemedicine market in Europe.
The market comprises few major market players and these players are focusing on technological advancements to acquire the major market share. The market has been noticing technological developments on a large scale for the past couple of years. Integration of services, such as EMR, picture archiving and communication systems (PACS), telehealth services, RFID, etc., has been gaining increasing importance in Europe.
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