Europe Shampoo market is projected to grow at a CAGR of 4.1% during the forecast period (2020 - 2025).
- Growing awareness about hair care products through social media, magazines, and TV advertisements is encouraging consumers to purchase various hair care products especially anti-dandruff and medical shampoo.
- Rising concerns over hair related issues, growing consumer inclination towards hair maintenance, and newly formulated product launchs are projected to remain prominent market trends.
Key Market Trends
Rising Popularity of Herbal Shampoo
Organic and natural products are emerging as significant product segments in the European hair care market. With rising awareness regarding scalp-related issues and hair-fall, consumers are increasingly inclining towards herbal and natural hair care solutions. With evolving consumer needs for shampoo products comprising of natural ingredients, manufacturers are continuously expanding their product portfolio. For example, in 2019, Loreal launched a “new generation” of professional hair care products that are exclusively used in salons. These shampoos are natural, silicone-free, paraben-free, and sulfate-free formulas with 80-100% naturally-derived ingredients. The product range is formulated with real flower and plant inclusions suspended. Moreover, the consumers are looking for shampoos infused with oils, included blended formulations and pure organics, thus, providing healthy fixes for dry and damaged hair.
Germany Holds a Significant Share in the Market
German people are stifled by high relative costs of hair treatments and a shortage of time. They are more interested in natural hair-care products. The ongoing wellness and sustainability trends in the region are driving surging consumer interest in natural hair care products. Younger consumers, in particular, are driving interest in sustainability and eco-friendliness, while consumers across demographics and a large section of the expat population are concerned about potential health risks created by the use of chemicals in products. Furthermore, the manufacturers are leveraging online platforms optimally, by selling their products through their own websites as well as by listing the products in the popular e-retailing websites, in order to improve their brand visibility and reachability of products.
The shampoo market is highly competitive, with the presence of various international and domestic players. The key players in the market are focusing on leveraging opportunities posed by emerging markets, to expand their product portfolio, thus, catering consumer's needs for various hair concerns. Some of the major players in the global shampoo market are, L'Oréal SA, Unilever PLC, The Procter & Gamble Company, Kao Corporation among others.
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