The European fruit and vegetable ingredient market is projected to register a CAGR of 4.4%, during the forecast period (2020-2025).
- There is an increased consumer preference for fresh produce, like freeze-dried and frozen fruit and vegetable ingredients, with increasing awareness about their higher nutritional value, which is boosting the market in the region.
- Weight management and general health and well-being are the biggest concerns among European consumers, driving the demand for fruit- and vegetable-based powders and pieces, which can be conveniently added in flavored water, juices, and yogurts.
Key Market Trends
Increasing Popularity of Fruit Ingredients in Functional Foods and Beverages
The growth in the consumption of ready-to-eat products with high nutritional value, which are consistent in taste, save time, and include exotic fruit and vegetable ingredients, is driving the market. Growing health consciousness enables consumers to not compromise on the safety of the foods and beverages they consume. This factor enables them to spend more on healthy food, such as superfruits, rather than on artificial food with flavors, colors, and preservatives, thereby increasing their expenditure levels. The shift toward healthy eatables, driven by the rising adoption of vegan lifestyles, and the growing realization of the crucial role of fruits vegetables in disease prevention, are also accelerating the market growth in the region.
Growing Demand for Confectioneries and Snacks in the Region
The market for fruit and vegetable ingredients in Europe is expected to grow during the forecast period, owing to the increasing use of natural fruit and vegetable pastes and purees in various food processing and beverage industries in the region. Fruit and vegetable powders, purees, and concentrates are used in making confectionery products, snack items, sauces, salad dressings, and dips. The increasing demand for confectioneries and snack items among European consumers is likely to drive the market for fruits and vegetable ingredients in the region, during the forecast period.
The major strategies adopted by the companies in the European fruit and vegetable ingredient market are new product launches, agreements/partnerships, expansions, and acquisitions. Some of the major players in the market are Sunopta, Archer Daniels Midland Company, Dohler Group, Sensient Technologies Corporation, and European Freeze Dry, among others.
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