The Europe automotive telematics market is poised to register a CAGR of 5% over the forecast period (2020 - 2025).
- Automakers have increased their focus on driver safety, modern cars are equipped with various technologies which monitor and control various functions of the vehicle, along with that reduction in the cost of connectivity, increasing penetration of smartphone and stringent safety regulations are some of the key reasons which are fuelling the market growth.
- Connected vehicles are now a day’s loaded with sensors that generate lots of valuable data that is used by fleet managers for smooth operations and supporting automakers for delivering a personalized experience to their customers.
- The adoption of automotive telematics in electric vehicles is also expected to propel the growth of the market in the future. The leading players in the market are looking forward to leveraging the opportunities presented by the introduction of electric vehicles (EVs) in the market.
- With more advanced features and technologies, cars are now being driven by the software, which is resulting in the entry of more and more technology and software giants in the automotive industry.
Key Market Trends
Introduction of new technologies is Driving the Market
Leading automakers and display manufacturers are spending a huge amount on research and development of telematics for future vehicles.
For instance, In 2018, Bosch has launched the Telematics eCall Plug (TEP), a plug-in sensor device. It can provide accurate data on driving behavior and crash detection for applications such as telematics, fleet management, and insurance.
In April 2020, Automotive Grade Linux (AGL) announced the release of the AGL platform, UCB 9.0, which is also known as Itchy Icefish. It is an open-source software platform that can be utilized for infotainment, telematics, and instrument cluster applications. AGL UCB is being utilized in 2020 Subaru Outback, Subaru Legacy, Mercedes-Benz Vans, and Toyota’s which utilize the AGL-based infotainment system.
Various industry players are continuously collaborating with other market participants for updating their present vehicles with the latest technological updates. For instance,
In 2019, Telenav, Inc., has announced that it is working in collaboration with Microsoft for the integration of Telenav’s intelligent connected-car solutions suite with the Microsoft Connected Vehicle Platform, running on Microsoft Azure.
Similarly, in 2019, LexisNexis Risk Solutions announced that it has been selected by General Motors for the LexisNexis Telematics Exchange, which is a device-agnostic telematics ecosystem.
Whereas in 2018, Bosch entered into a collaboration with a startup Veniam for developing a central unit based on vehicle to everything (V2X) technology.
Safety and Security to hold the major share in the Automotive Telematics Market
Through telematics fleet managers can monitor various information of the vehicles remotely, such as vehicle speed, location, harsh driving, and usage of the seat belts. Telematics can provide various accident prevention measures and driver safety standards. It can continuously provide feedback on driving style and driving behavior which help fleet managers, driving coaches, and drivers to reduce unwanted driving habits such as harsh braking, speeding.
Governments are forming new rules and regulations for the safety of the vehicle occupants in case of any mishaps, for instance, every new vehicle should be equipped with e-Call, as a mandate from the European Commission, which has helped in the growth of the telematics market in Europe. The region is also home to several automotive telematics hardware suppliers such as Robert Bosch GmbH, Continental AG. In addition to that various new players are entering into the market
In April 2020, CalAmp subsidiary, LoJack Italia, a telematics service provider, is selected for contact after a collision emergency response services via Private eCall to drivers across Italy. According to the agreement signed between AREU (Regional Agency for Emergency Urgency) and the Telematics Service Providers (TSP) Association, the LoJack Italia Command Center, along with a few other selected TSP Association members, are authorized to provide emergency calls to the European 112 Central Response Center through Private eCall.
The European automotive telematics market is fragmented due to the presence of many local and global players such as Robert Bosch GmbH, ACTIA Group. The market is transforming with the evolution of technologies but the conventional technology will continue to hold the major share. Although, the companies have been highly investing in RandD projects to provide the best service through telematics to the car owner, and major players in the market are expanding their presence by acquiring small companies and starting a new plant in other countries. For instance,
- In 2019, Bridgestone Corporation one of the leading tires and rubber company announced that it has completed the acquisition of TomTom Telematics, one of the leading digital fleet solutions providers in Europe, for 910 million euros.
- In 2019, OCTO Telematics has acquired the Nebula Systems Ltd. The nebula is involved in the field of advanced cloud technologies for the automotive and connected car industries.
- In 2019, Telenaventered into a partnership with Alpine Electronics for developing an easy, way to upgrade the existing in-vehicle infotainment systems through inserting Alpine’s infotainment device with Telenav's VIVID infotainment system into a vehicle’s USB port.
- In 2018, ACTIA Group have opened its new electronics production facility in Detroit, Michigan, The project is completed in a total investment of €18 million.
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