The Europe Advanced Driver Assistance Systems (ADAS) Market is expected to register a CAGR greater than 14.52% during the forecast period (2020 - 2025).
Advanced Driver Assistance Systems (ADAS) is one of the sub-divisions to Autonomous Driving (AD). Advanced Driver Assistance Systems (ADAS) is an intelligent automotive system which provides information inside the vehicle to assist the driver variously. Such a system can provide information on road congestion levels, blockage, traffic, monitoring, braking, and other warnings. All this is demanded mainly by consumer interest and regulatory policies that help reduce accidents.
Tier 1 vendors and OEMs have partnered together to meet the needs of ADAS software development services in Europe. ADAS software can play a crucial role in building trust between end-users and carmakers. ADAS software helps develop, safe, and predictive driving systems. It'sIt's the common goal of developing fully autonomous cars that unites Tier 1 vendors, independent car companies, and OEMs to build expert in ADAS software systems.
Post the recession of 2010 and the necessity to reduce the number of accidents; Euro NCAP announced the assessments of certain types of ADAS to qualify for vehicle safety rating. Germany, and the United Kingdom, have seen rapid penetration and customer adoption towards the ADAS market. All this could result in a global advanced driver assistance system market in the future.
Key Market Trends
Increased Adoption of ADAS Will Drive The Future Growth of Automotive Sector.
Global ADAS senor system market will be valued around 33 billion U.S. dollars by 2025. RADAR, LiDar, and Cameras are the most significant segments. Of all the three, LiDAR sensors have the largest market. It can scan an area in3-D to produce high-resolution maps of the surrounding locations.
With advancements in AI and IoT and with ever-growing dependence, the demand for automobiles is no longer limited to electric vehicles. ADAS software will become the driving factor for the future of the automotive industry.
The age of autonomous cars due to the recent advancements in technology and tech-savvy modern demands for drivers as well as passengers will be the main driving factor. Although Autonomous Driving applications are still in their early days, they eventually become the main feature of differentiating automotive brands. Also, they will become one of the most important revenue sources for major car manufacturers.
These same technologies enable the creation of fully autonomous vehicles, which have now also become a significant focus of research and development to high-tech players like Tesla, Microsoft, and Google. Many semiconductor companies like non-traditional ones are also participating in the automotive sector—now offer autonomous driving products or are developing them.
Growing Demand for Safer Road Transport
According to the World Health Organization (WHO), over 1.35 million people have lost their lives in road traffic crashes annually. The road safety performance is evaluated in terms of deaths and serious injuries, which is usually linked to driver negligence like not using a seat belt, over speeding, and inadequate experience.
Autonomous vehicles will be equipped with features like the electronic stability control, alcohol interlocks for repeat offenders and fleet drivers, anti-lock braking for motorcycles and event, and journey data. Autonomous Driving will provide safety measures to both the driver and pedestrians.
By 2025, due to the growing demand for increased regulation norms by the European Union for safety and environmental reasons, companies will see a rise in demand for mandatory features for cars to be equipped with an Autonomous Driving system for all upcoming vehicles. This aim to implement the plan on all new vehicles shall reduce the road casualty rate, which is one of the highest amongst any developed countries.
The Europe Advanced Driver Assistance Systems Market is fragmented with international and regional players such as Autoliv AB, Bosch Group, and Continental AG. Also, to have the edge over its competitors, the major rental companies are making joint-ventures, partnerships to launch newer products.
For instance, in 2019, Kawasaki Heavy Industries has announced that the ADAS developed by Bosch is, in a first, a Japanese motorcycle manufacturer, to be included in a part of Kawasaki motorcycle lineup starting 2021. Bosch's ADAS comprises three elements: ACC (adaptive cruise control), forward collision warning and blind-spot detection. Kawasaki underlying technology in the system is the Bosch's, radar sensor, brake system, engine management system, and HMI (human-machine interface), which all work together to boost rider awareness of their surroundings, contributing to increased comfort and rider reassurance.
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