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デジタル資産管理(DAM)市場ー業界洞察、主要プレーヤー・企業別、成長機会別、最新傾向別、開発別、主要な成長ドライバー別、主要な課題別によってセグメンテーション、予測 2022年


[ 英語タイトル ] Digital Asset Management (DAM) Market by Component (Solutions and Services), Application (Enterprise, Marketing, and Broadcasting and Publishing), Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022


Product Code : MNMICT00108449
Survey : MarketsandMarkets
Publish On : August, 2021
Category : ICT and Telecom
Study Area : Global
Report format : PDF
Sales price option (consumption tax not included)
Single User USD7150 / Question Form
5 User USD8500 / Question Form
Enterprise User USD11000 / Question Form

[Report Description]

The proliferation of digital content, increasing focus and spending on digital marketing, rising need for collaborative digital workflows, evolution of internet services, and emergence of IoT are driving the digital asset management market.
The digital asset management market size is estimated to grow from USD 2.44 billion in 2017 to USD 5.66 billion by 2022, at an estimated CAGR of 18.3%. This market is driven by factors such as increased adoption of IoT and the increasing proliferation of digital data contributed by mobile devices and computers in organizations. On the other hand, lack of awareness and dependency on traditional approaches is expected to hinder the growth of the market during the forecast period.

“Consumer goods and retail segment is expected to hold the major market share during the forecast period.”
Consumer goods and retail industry has been witnessing digital transformation across the world. With the increasing competition in online and offline retail industry, vendors are emphasizing on investing heavily in digital marketing to target large audience in less time. This is likely to contribute largely to their digital assets and thus expected to create potential opportunities for DAM solutions and services in order to manage and optimize their digital assets.

“ SMEs segment is expected to grow at the highest CAGR during the forecast period.”
The Small and Medium Enterprises (SMEs) segment is expected to grow at the highest CAGR during the forecast period. Small enterprises face greater resource crunch than larger enterprises and require better methods to solve the complexities for better cost optimization on their business processes. Implementing viable solutions for managing and maintaining metadata and digital assets are some of the major benefits that the small enterprises are experiencing through the adoption of DAM. By using these managed services, SMEs are able to focus more on business operations than worrying about maintaining digital asset management cost.

“Asia-Pacific is expected to witness a high growth potential during the forecast period.”
North America holds the largest market share in 2017 while APAC is the fastest-growing region in terms of CAGR. Asia Pacific market is witnessing heavy commercial investment considering the untapped opportunities in the developing countries in the region. Moreover, government initiatives to promote digitization in developing countries has led many large organizations to target their market in the in this region, Thus, aiding technological development and digitization in the region. This is expected to create prospect opportunities for DAM vendors to explore in the coming years.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The break-up of profiles of primary participants is given below as:
• By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
• By Designation: C-level – 35%, Director-level – 25%, and Others – 40%
• By Region: North America – 45%, Europe – 20%, APAC – 30%, and RoW- 5%

The digital asset management ecosystem comprises major vendors such as Adobe Systems Incorporated (U.S.), OpenText Corporation (Canada), Celum (Austria), Mediabeacon, Inc. (U.S.), Canto, Inc. (U.S.), Widen (U.S.), Bynder (Netherlands), Northplains (Canada), Mediavalet, Inc. (Canada), and Cognizant (U.S.).
Research Coverage
The digital asset management market has been segmented by component, application, deployment type, organization size, industry vertical, and region. The report will help market leaders/new entrants in this market in the following ways:
The report segments the digital asset management market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different verticals and regions.
Reasons to Buy the Report
From an insight perspective, this research report focuses on various levels of analysis—market share analysis of the top players and company profiles, which together comprise and discuss basic views on the competitive landscape; emerging and high-growth segments of the digital asset management market; and high-growth regions and their respective drivers, restraints, challenges, and opportunities.
The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help firms in garnering a greater market share.

TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 14
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Breakdown of primaries 18
2.1.2.2 Key industry insights 19
2.2 MARKET SIZE ESTIMATION 20
2.3 MICROQUADRANT RESEARCH METHODOLOGY 22
2.3.1 VENDOR INCLUSION CRITERIA 22
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 23
2.5 LIMITATIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL ASSET MANAGEMENT MARKET 27
4.2 DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL AND REGION 27
4.3 DIGITAL ASSET MANAGEMENT MARKET, BY DEPLOYMENT TYPE 28
4.4 DIGITAL ASSET MANAGEMENT MARKET, BY COMPONENT 28
4.5 DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE 29
4.6 DIGITAL ASSET MANAGEMENT MARKET POTENTIAL 29
4.7 LIFECYCLE ANALYSIS, BY REGION, 2017 30
5 MARKET OVERVIEW AND INDUSTRY TRENDS 31
5.1 INTRODUCTION 31
5.2 INNOVATION SPOTLIGHT 31
5.3 MARKET DYNAMICS 32
5.3.1 DRIVERS 32
5.3.1.1 Proliferation of digital content 32
5.3.1.2 Increasing focus and spending on digital marketing 33
5.3.1.3 Evolution of internet services 33
5.3.1.4 Emergence of IoT likely to benefit the growth of DAM solution 33
5.3.2 RESTRAINTS 33
5.3.2.1 Lack of awareness and dependency on traditional approaches 33
5.3.3 OPPORTUNITIES 34
5.3.3.1 AI in DAM 34
5.3.3.2 SaaS DAM solution gaining demand in the market 34
5.3.4 CHALLENGES 34
5.3.4.1 Perplexing management of continually changing digital assets 34
6 DIGITAL ASSET MANAGEMENT MARKET ANALYSIS, BY COMPONENT 35
6.1 INTRODUCTION 36
6.2 SOLUTION 37
6.3 SERVICES 37
6.3.1 CONSULTING 38
6.3.2 SYSTEM INTEGRATION 38
6.3.3 SUPPORT AND MAINTENANCE 39
7 DIGITAL ASSET MANAGEMENT MARKET ANALYSIS, BY APPLICATION 40
7.1 INTRODUCTION 41
7.2 ENTERPRISE 42
7.3 MARKETING 43
7.4 BROADCASTING AND PUBLISHING 44
8 DIGITAL ASSET MANAGEMENT MARKET ANALYSIS, BY DEPLOYMENT TYPE 45
8.1 INTRODUCTION 46
8.2 CLOUD 47
8.3 ON-PREMISES 48
9 DIGITAL ASSET MANAGEMENT MARKET ANALYSIS, BY ORGANIZATION SIZE 49
9.1 INTRODUCTION 50
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES 51
9.3 LARGE ENTERPRISES 52
10 DIGITAL ASSET MANAGEMENT MARKET ANALYSIS, BY VERTICAL 53
10.1 INTRODUCTION 54
10.2 MEDIA AND ENTERTAINMENT 55
10.3 BANKING, FINANCIAL SERVICES, AND INSURANCE 56
10.4 CONSUMER GOODS AND RETAIL 57
10.5 MANUFACTURING 57
10.6 HEALTHCARE AND LIFE SCIENCES 58
10.7 EDUCATION 59
10.8 TRAVEL AND TOURISM 60
10.9 OTHERS 61
11 GEOGRAPHIC ANALYSIS 62
11.1 INTRODUCTION 63
11.2 NORTH AMERICA 65
11.3 EUROPE 68
11.4 ASIA PACIFIC 72
11.5 MIDDLE EAST AND AFRICA 76
11.6 LATIN AMERICA 79
12 COMPETITIVE LANDSCAPE 82
12.1 MICROQUADRANT OVERVIEW 82
12.1.1 VISIONARY LEADERS 82
12.1.2 INNOVATORS 82
12.1.3 DYNAMIC DIFFERENTIATORS 82
12.1.4 EMERGING COMPANIES 83
12.2 COMPETITIVE BENCHMARKING 84
12.2.1 STRENGTH OF PRODUCT PORTFOLIO 84
12.2.2 BUSINESS STRATEGY EXCELLENCE 85
13 COMPANY PROFILES 86
(Business Overview, Company Scorecard, Recent Developments)*
13.1 ADAM SOFTWARE NV (APRIMO) 86
13.2 ADOBE SYSTEMS INCORPORATED 89
13.3 OPENTEXT CORPORATION 93
13.4 CELUM 97
13.5 MEDIABEACON, INC. 100
13.6 CANTO, INC. 103
13.7 WIDEN ENTERPRISES, INC. 106
13.8 WEBDAM (A SHUTTERSTOCK COMPANY) 109
13.9 BYNDER 112
13.10 NORTHPLAINS 114
13.11 MEDIAVALET, INC. 117
13.12 COGNIZANT 121
*Details on Business Overview, Company Scorecard, Recent Developments might not be captured in case of unlisted companies.

14 APPENDIX 125
14.1 KEY INDUSTRY INSIGHTS 125
14.2 DISCUSSION GUIDE 126
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 131
14.4 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 133
14.5 AVAILABLE CUSTOMIZATIONS 134
14.6 RELATED REPORTS 134
14.7 AUTHOR DETAILS 135

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