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[ 英語タイトル ] Dark Analytics Market by Component (Solutions, Services), Deployment Mode (Cloud, On-premises), Business Application (Marketing, Operations, Finance, Human Resources), Vertical (BFSI, Healthcare), and Region - Global Forecast to 2023


Product Code : MNMICT00110030
Survey : MarketsandMarkets
Publish On : February, 2021
Category : ICT and Telecom
Study Area : Global
Report format : PDF
Sales price option (consumption tax not included)
Single User USD5650 / Question Form
5 User USD6650 / Question Form
Enterprise User USD10000 / Question Form

[Report Description]

“Rapid growth in data generated by organizations due to increasing adoption of IoT is expected to drive the dark analytics market”
The dark analytics market size is estimated to be USD 278.3 million in 2018 and is projected to reach USD 867.7 million by 2023, at a CAGR of 25.5% during the forecast period. The major factors driving the growth of the dark analytics market include rapid growth in data generated by organizations due to increasing adoption of IoT and adoption of machine learning & artificial intelligence for dark data analysis. However, the existence of skills gap and difficulties in synchronization & integration of non-uniform data are likely to hamper the market growth.

“The BFSI segment is estimated to account for the largest market share in 2018”
Based on vertical, the BFSI segment is estimated to account for the largest market share in 2018. This industry vertical is one of the early adopters of analytics solutions. Organizations in the BFSI vertical are capturing various dark data that includes investment account usage behaviors, trends in customer usage of online and mobile products and services, customer services satisfaction levels, and demographics. Being a data-driven industry, BFSI is harnessing the power of dark analytics solutions and services to understand customer preferences and accordingly updating its services.
“APAC is expected to grow at the highest rate during the forecast period”
Based on region, the Asia Pacific (APAC) dark analytics market is projected to grow at the highest CAGR during the forecast period. Key countries considered for market analysis in the Asia Pacific region include China, Japan, Australia, and New Zealand. Companies in this region are shifting their focus from customer acquisition to customer experience. They are increasingly investing in customer intelligence to gain insights into customer sentiment and buying behavior. Companies are also focused on the adoption of cloud-based analytics services, which, in turn, is contributing to the growth of the dark analytics market in this region. Moreover, high internet penetration, improvements in cloud infrastructure, increase in the number of smart city initiatives, and the presence of dark analytics startups are factors fueling the growth of the dark analytics market in APAC.


The break-up of profiles of primary participants is given below:

• By Company Type: Tier 1 (17%), Tier 2 (33%), and Tier 3 (50%)
• By Designation: C-Level (35%), Director Level (60%), and Manager Level (5%)
• By Region: North America (38%), APAC (16%), Europe (28%), and RoW (18%)

The following key dark analytics vendors are profiled in the report:
IBM (US), SAP (Germany), Amazon Web Services (US), Micro Focus (UK), Dell EMC (US), Microsoft (US), AvePoint (US), Teradata (US), Symantec (US), Datameer (US), IRI (US), SAS (US), Commvault (US), Veritas (US), Cohesity (US), Datumize (Spain), SynerScope (Netherlands), Komprise (US), Lattice (US), Quantta Analytics (India), Zoomdata (US), Formcept (India), Globanet (US), Esdebe Consultancy (UK), and Levi, Ray & Shoup (US).

Research Coverage:
MarketsandMarkets segments the dark analytics market by component, deployment mode, business application, vertical, and region. A detailed analysis of regions has been done to provide insights into the potential future business opportunities across regions. In addition to this, the strength of the services portfolio and business strategy excellence are some of the other MarketsandMarkets analysis included in the report.

Reasons to Buy the Report:
The report is expected to help leaders/new entrants in the dark analytics market in the following ways:
1. The report segments the dark analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across different regions.
2. The report will help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.
3. The report will also help stakeholders understand the strategies of competitors and gain more insights to better their position in the market.

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKET SEGMENTATION 16
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakdown of primaries 20
2.1.2.2 Key industry insights 20
2.2 MARKET SIZE ESTIMATION 22
2.3 RESEARCH ASSUMPTIONS 24
2.4 LIMITATIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN THE DARK ANALYTICS MARKET 30
4.2 NORTH AMERICA: DARK ANALYTICS MARKET, BY COMPONENT 30
4.3 EUROPE: DARK ANALYTICS MARKET, BY BUSINESS APPLICATION 31
4.4 ASIA PACIFIC: DARK ANALYTICS MARKET, BY DEPLOYMENT MODE 31
4.5 REST OF THE WORLD: DARK ANALYTICS MARKET, BY VERTICAL 32
4.6 DARK ANALYTICS MARKET, BY VERTICAL & REGION 33
5 MARKET OVERVIEW AND INDUSTRY TRENDS 34
5.1 INTRODUCTION 34
5.2 MARKET DYNAMICS 34
5.2.1 DRIVERS 35
5.2.1.1 Rapid growth in data generated by organizations due to increasing adoption of IoT 35
5.2.1.2 Adoption of artificial intelligence and machine learning for dark data analysis 35
5.2.1.3 Dark data solutions enhancing organizational return on investment 35
5.2.2 RESTRAINTS 36
5.2.2.1 Non-uniformity of data 36
5.2.3 OPPORTUNITIES 36
5.2.3.1 Increasing investments in dark analytics technology by SMEs 36
5.2.4 CHALLENGES 36
5.2.4.1 Limited number of affordable dark analytics management and consulting firms 36
5.2.4.2 Presence of skill gap in the market 36
5.3 INDUSTRY TRENDS 37
5.3.1 INTRODUCTION 37
5.3.2 DATA CLASSIFICATION 37
5.3.3 CASE STUDIES 38
5.3.3.1 Case Study 1: Globalia implemented Datumize’s dark analytics solutions to streamline revenue and service level 38
5.3.3.2 Case Study 2: Etstur used Datameer’s solutions to personalize customer experience 38
5.3.3.3 Case Study 3: Airline company drives sales and increases revenue through Datumize’s solutions 39
5.3.3.4 Case Study 4: A global bank used the Pendo Data Platform to uncover its dark data 39
6 DARK ANALYTICS MARKET, BY COMPONENT 40
6.1 INTRODUCTION 41
6.2 SOLUTIONS 42
6.3 SERVICES 42
6.3.1 CONSULTING & SYSTEM INTEGRATION 43
6.3.2 TRAINING & SUPPORT 43
6.3.3 MANAGED SERVICES 43
7 DARK ANALYTICS MARKET, BY DEPLOYMENT MODE 44
7.1 INTRODUCTION 45
7.2 CLOUD 46
7.3 ON-PREMISES 46
8 DARK ANALYTICS MARKET, BY BUSINESS APPLICATION 47
8.1 INTRODUCTION 48
8.2 MARKETING 49
8.3 OPERATIONS 50
8.4 FINANCE 51
8.5 HUMAN RESOURCES 52

9 DARK ANALYTICS MARKET, BY VERTICAL 53
9.1 INTRODUCTION 54
9.2 RETAIL & E-COMMERCE 55
9.3 BFSI 56
9.4 HEALTHCARE 57
9.5 TRAVEL & HOSPITALITY 58
9.6 GOVERNMENT 59
9.7 TELECOMMUNICATION 60
9.8 OTHERS 61
10 REGIONAL ANALYSIS 62
10.1 INTRODUCTION 63
10.2 NORTH AMERICA 64
10.2.1 US 65
10.2.2 CANADA 65
10.3 EUROPE 67
10.3.1 UK 67
10.3.2 GERMANY 67
10.3.3 REST OF EUROPE 67
10.4 ASIA PACIFIC 70
10.4.1 CHINA 71
10.4.2 AUSTRALIA 71
10.4.3 JAPAN 71
10.4.4 REST OF ASIA PACIFIC 71
10.5 REST OF THE WORLD 73
11 COMPETITIVE LANDSCAPE 76
11.1 OVERVIEW 76
11.2 COMPETITIVE SCENARIO 77
11.2.1 NEW PRODUCT LAUNCHES 78
11.2.2 BUSINESS EXPANSIONS 79
11.2.3 MERGERS & ACQUISITIONS 79
11.2.4 AGREEMENTS & PARTNERSHIPS 80
11.3 MARKET RANKING ANALYSIS FOR THE DARK ANALYTICS MARKET 80

12 COMPANY PROFILES 81
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 IBM 81
12.2 SAP SE 84
12.3 AMAZON WEB SERVICES 87
12.4 MICRO FOCUS 90
12.5 DELL EMC 93
12.6 MICROSOFT 96
12.7 AVEPOINT 98
12.8 TERADATA 99
12.9 SYMANTEC 101
12.10 DATAMEER 103
12.11 IRI 104
12.12 SAS INSTITUTE 105
12.13 COMMVAULT 107
12.14 VERITAS 110
12.15 COHESITY 112
12.16 DATUMIZE 113
12.17 SYNERSCOPE 114
12.18 KEY INNOVATORS 115
12.18.1 KOMPRISE 115
12.18.2 LATTICE 115
12.18.3 QUANTTA ANALYTICS 115
12.18.4 ZOOMDATA 115
12.18.5 FORMCEPT 116
12.18.6 GLOBANET 116
12.18.7 ESDEBE CONSULTANCY 116
12.18.8 LEVI, RAY & SHOUP 116
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 117
13.1 KEY INSIGHTS FROM INDUSTRY EXPERTS 117
13.2 DISCUSSION GUIDE 118
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 120
13.4 AVAILABLE CUSTOMIZATIONS 123
13.5 RELATED REPORTS 123
13.6 AUTHOR DETAILS 124

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