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[ 英語タイトル ] Blockchain in Media, Advertising, and Entertainment Market by Provider, Application (Licensing & Rights Management, Digital Advertising, Smart Contracts, Content Security, Online Gaming, Payments), Enterprise Size, and Region - Global Forecast to 2023


Product Code : MNMICT00110005
Survey : MarketsandMarkets
Publish On : February, 2021
Category : ICT and Telecom
Study Area : Global
Report format : PDF
Sales price option (consumption tax not included)
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[Report Description]

“The blockchain in media, advertising, and entertainment market is expected to grow at a CAGR of 81.1% during the forecast period”
MarketsandMarkets forecasts the global blockchain in media, advertising, and entertainment market to grow from USD 51.4 million in 2018 to USD 1,000.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 81.1% during the forecast period. The increasing adoption of blockchain technology for various applications in the media vertical and the utilization of AI-enabled smartphones are expected to drive the market growth. The lack of regulatory standardization and integration with legacy systems are anticipated to affect the adoption of the blockchain technology, which, in tur, could restrain the market growth.
“The application provider segment is expected to grow at the highest CAGR during the forecast period”
By providers, the blockchain in media, advertising, and entertainment market is segmented into application, middleware, and infrastructure. Blockchain-enabled applications change the distribution and production of content, help prevent illegal file sharing, and enable transparent rights managment for media, advertising, and entertainment market players.
“North America is expected to have the largest market size during the forecast period”
North America is expected to have the largest market size in the global blockchain in media, advertising, and entertainment market by region during the forecast period. The North American region has witnessed increased investments in the market. The US is the largest market for blockchain-based solutions in this region. In North America, the adoption of advanced technologies and digitization are expected to fuel the growth of the blockchain in media, advertising, and entertainment market.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the blockchain in media, advertising, and entertainment market.
 By Company Type: Tier I: 24%, Tier II: 42%, and Tier III: 34%
 By Designation: C-Level: 32%, Director Level: 28%, and Others: 40%
 By Region: North America: 28%, EMEA: 32%, and APAC: 40%
The report includes the study of the key players offering blockchain solutions for media, advertising, and entertainment vertical, such as IBM (US), Microsoft (US), SAP (Germany), Accenture (Ireland), AWS (US), Oracle (US), Digital Currency Group (US), Bitfury Group (US), Factom (US), Guardtime (Estonia), BRAINBOY (Germany), ARK (US), Auxesis (India), Synereo (Israel), NYIAX (US), MetaX (US), BTL (Canada), Voise (Canada), UJo (US), BigchainDb (Germany), Bloq (US), Clearcoin (US), iProdoos (US), Current (US), and Decent (Switzerland). The report includes an in-depth competitive analysis of these key players in the blockchain in media, advertising, and entertainment market, along with their company profiles that include business overviews, product offerings, recent developments, and market strategies.
Research Coverage
The blockchain in media, advertising, and entertainment market has been segmented on the basis of providers, applications, enterprise size, and regions. The providers segment of the blockchain in media, advertising, and entertainment market includes application, middleware, and infrastructure. The application segment includes licensing & rights management, digital advertising, smart contracts, content security, online gaming, and payments. On the basis of enterprise size, the market has been divided into Small and Medium-sized Enterprises (SMEs) and large enterprises. By region, the market is segment into 5 major geographic regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.
The report would help the market leaders and new entrants in the blockchain in media, advertising, and entertainment market in the following ways:
1. The report segments the market into various subsegments, hence it covers the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across various applications and regions.
2. The report helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
3. The report helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.

TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY 18
1.6 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakdown of primaries 22
2.1.2.2 Key industry insights 22
2.2 MARKET SIZE ESTIMATION 24
2.2.1 BOTTOM-UP APPROACH 24
2.2.2 TOP-DOWN APPROACH 25
2.3 RESEARCH ASSUMPTIONS 26
2.4 LIMITATIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE OPPORTUNITIES IN THE BLOCKCHAIN IN MEDIA, ADVERTISING,
AND ENTERTAINMENT MARKET 32
4.2 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET:
TOP 3 APPLICATIONS 33
4.3 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SHARE:
BY PROVIDER AND TOP 3 REGIONS 34
4.4 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET, BY REGION 35
4.5 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET,
BY ENTERPRISE SIZE 35
4.6 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET SHARE,
BY REGION 36
4.7 MARKET INVESTMENT SCENARIO 36

5 MARKET OVERVIEW AND INDUSTRY TRENDS 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 39
5.2.1.1 Rising demand for eliminating intermediaries between content creators and end-users 39
5.2.1.2 Increasing instances of data piracy in the media, entertainment, and advertising sectors 39
5.2.1.3 Growing need for secure and faster transactions 40
5.2.2 RESTRAINTS 40
5.2.2.1 Lack of standardization 40
5.2.3 OPPORTUNITIES 41
5.2.3.1 Increasing adoption of the blockchain technology in various application areas 41
5.2.4 CHALLENGES 41
5.2.4.1 Limited scalability 41
5.2.4.2 Integration with legacy systems 41
5.3 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET: USE CASES 42
5.3.1 INTRODUCTION 42
5.3.2 USE CASE: SCENARIO 1 42
5.3.3 USE CASE: SCENARIO 2 42
5.3.4 USE CASE: SCENARIO 3 43
5.3.5 USE CASE: SCENARIO 4 43
5.4 INDUSTRY TRENDS 43
5.4.1 TYPES OF BLOCKCHAIN TECHNOLOGY 43
5.4.1.1 Public blockchain 44
5.4.1.2 Private blockchain 44
5.4.1.3 Permissioned blockchain 44
5.4.2 BLOCKCHAIN ASSOCIATIONS AND CONSORTIUMS 45
5.4.2.1 CLS Group 45
5.4.2.2 R3CEV Blockchain Consortium 45
5.4.2.3 Hyperledger 45
5.4.2.4 Global Payments Steering Group (GPSG) 46
5.4.2.5 Financial Blockchain Shenzhen Consortium (FBSC) 46
5.4.2.6 CU Ledger 46
5.4.2.7 Blockchain Collaborative Consortium (BCCC) 46
5.4.2.8 Wall Street Blockchain Alliance (WSBA) 46
5.5 MARKET EVOLUTION 47

6 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET,
BY PROVIDER 48
6.1 INTRODUCTION 49
6.2 APPLICATION PROVIDERS 50
6.3 MIDDLEWARE PROVIDERS 51
6.4 INFRASTRUCTURE PROVIDERS 52
7 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET,
BY APPLICATION 53
7.1 INTRODUCTION 54
7.2 LICENSING AND RIGHTS MANAGEMENT 55
7.3 DIGITAL ADVERTISING 56
7.4 SMART CONTRACTS 56
7.5 CONTENT SECURITY 57
7.6 ONLINE GAMING 58
7.7 PAYMENTS 59
7.8 OTHERS 60
8 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET,
BY ENTERPRISE SIZE 61
8.1 INTRODUCTION 62
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 63
8.3 LARGE ENTERPRISES 64
9 BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET,
BY REGION 65
9.1 INTRODUCTION 66
9.2 NORTH AMERICA 68
9.2.1 UNITED STATES 70
9.2.2 CANADA 70
9.3 EUROPE 72
9.3.1 UNITED KINGDOM 73
9.3.2 GERMANY 73
9.3.3 REST OF EUROPE 73
9.4 ASIA PACIFIC 75
9.4.1 CHINA 77
9.4.2 INDIA 77
9.4.3 AUSTRALIA AND NEW ZEALAND 77
9.4.4 REST OF ASIA PACIFIC 77

9.5 LATIN AMERICA 80
9.5.1 BRAZIL 80
9.5.2 MEXICO 81
9.5.3 REST OF LATIN AMERICA 81
9.6 MIDDLE EAST AND AFRICA 83
9.6.1 MIDDLE EAST 83
9.6.2 AFRICA 84
10 COMPETITIVE LANDSCAPE 86
10.1 OVERVIEW 86
10.2 TOP PLAYERS IN THE BLOCKCHAIN IN MEDIA, ADVERTISING, AND
ENTERTAINMENT MARKET 88
10.3 COMPETITIVE SCENARIO 89
10.3.1 NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS 89
10.3.2 PARTNERSHIPS AND COLLABORATIONS 90
10.3.3 BUSINESS EXPANSIONS 91
11 COMPANY PROFILES 92
11.1 INTRODUCTION 92
(Business Overview, Products Platforms, & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.2 IBM 93
11.3 MICROSOFT 96
11.4 SAP 99
11.5 ACCENTURE 102
11.6 AWS 105
11.7 ORACLE 108
11.8 INFOSYS 110
11.9 BITFURY 112
11.10 FACTOM 114
11.11 GUARDTIME 116
11.12 ARK 117
11.13 AUXESIS GROUP 118
11.14 NYIAX 119
11.15 METAX 120
11.16 BTL 121
11.17 VOISE 122
11.18 BLOQ 123
11.19 CLEARCOIN 124
11.20 DECENT 125
11.21 KRYPC 126
11.22 SYNEREO 127
11.23 UJO 128
11.24 BRAINBOT TECHNOLOGIES 129
11.25 BIGCHAINDB 130
11.26 IPRODOOS 131
*Details on Business Overview, Products, Platforms & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
12 APPENDIX 132
12.1 INDUSTRY EXCERPTS 132
12.2 DISCUSSION GUIDE 133
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 136
12.4 AVAILABLE CUSTOMIZATIONS 138
12.5 RELATED REPORTS 138
12.6 AUTHOR DETAILS 139

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