The Automotive cockpit electronics market is anticipated to register a CAGR of over 9% during the forecast period (2020 - 2025).
- Rising demand for digitization and connectivity to enhance safety and comfort features is driving the market for cockpit electronics in vehicles. In addition to the consumer demand, the stringent regulatory norms posed by various governments and safety organizations is further boosting the growth of the automotive cockpit electronics market.
- North America was the largest market for automotive cockpit electronics until 2019, followed by Asia-Pacific and Western Europe. However, the Asian region is estimated to become the key market for the manufacturing and usage of automotive cockpit electronics systems, with India gradually expanding its automotive parts- and components-manufacturing hubs across the country.
- The increasing demand for automotive control functions which are accessible by the driver is growing in automobiles, due to wide-ranging use of sensors and modern automotive control amenities in passenger cars.
- Some of the major players operating in the market are Alpine Electronics, Clarion Co. Ltd, Continental AG, Denso Corporation, and Robert Bosch GmbH., among others.
Key Market Trends
Increasing Customer Preference for In-Dash Navigation System
In-dash navigation receivers are highly suitable for travelers, as they are very versatile and can put one in command of a variety of information, entertainment, and communication sources through a single device.
Apart from accessing music through discs, files, or the radio, passengers are able to access the music and road-ready apps on their smartphones in many cases.
Moreover, the receiver's built-in GPS guidance is often much more reliable than smartphone mapping apps, especially if passengers are traveling through areas with spotty cell coverage.
Some of the advantages, which are creating a huge demand and interest for these navigation systems among consumers, are as follows –
- Screen size and resolution - Screens can range from just over 6" measured diagonally, to up to 9“, in size, but most range between 6.1" and 7“
- Real-time traffic data - Some systems are compatible with real-time traffic services. Passengers can receive real-time traffic information, including traffic jams, construction, and even average speed of traffic along the programmed routes they are traveling. These navigation systems not only benefit cross-country travelers, but also people with long commutes to, and from, work.
- Map Updates - Most in-dash navigation systems enable the passengers to update the maps and navigation data, usually by loading new data into the built-in memory. These map updates are released periodically and reflect the latest map information available.
- Smartphone Integration - Most in-dash navigation receivers offer touch screen control, and they can be used to match certain smartphone features, including access to helpful travel and streaming music apps. Many receivers now feature "app mode" that allows some degree of control over select apps through the receiver's display. In some cases, there can be a two-way control between the smartphone and receiver for selecting music and performing other functions; however, app functionality differs from receiver to receiver. Apple iPhone and Android smartphone users can now take advantage of the Apple CarPlay and Android Auto platforms through select navigation receivers.
Thus, owing to the aforementioned benefits, the demand and preference for in-dash navigation system has been increasing, thereby, driving the demand for the automotive cockpit electronics market.
North America Holds a Significant Share in the Cockpit Electronics Market
Increasing HNWIs (high-net-worth individual) in the country added up to the need for high-end features, such as the touchscreen-based navigation system and multimedia entertainment in the vehicles.
Additionally, change in consumer preferences and rising demand from the LCV segment is driving the deployment rate of automotive navigation systems.
The country witnessed a continuous decline in passenger car sales from 2015-2018. However, owing to the rising demand for light commercial vehicles, the total vehicle sales have been witnessing a positive growth.
Further, the increasing focus of the automotive companies, to add vehicle-to-vehicle communications in all the new cars in the country, is expected to boost the demand for cock electronic systems, which, in turn, is likely to propel the growth of the market.
Connected car and vehicle infotainment system features are at the forefront, enhancing the need for increasingly complex software-driven functionality.
However, even though all these features look attractive, automotive manufacturers face a challenge with regard to providing security for these features, owing to the increasing rate of cyberattacks, which may slightly hinder the growth of the market.
The Automotive Cockpit Electronics Market is dominated by several players such as Visteon Corporation, Alpine Electronics, Inc., Panasonic Corporation, Continental AG, Harman International Industries, Inc., Delphi Automotive (Aptiv PLC), Clarion Co., Ltd, Luxoft Holding, Inc. These Companies are expanding their business by new innovative products, so that they can have edge over their competitors.
- In January 2020, At Consumer Electronics Show 2020, Samsung Electronics unveiled Digital Cockpit 2020, which utilizes 5G to link features inside and outside the vehicle and provide connected experiences for drivers and passengers alike.
- In July 2019, Harman International Industries, Inc., one of the world's largest manufacturers of car audio and connected car solutions has announced an investment of INR 350 crores at the Chakan plant in Pune, India. By 2021, the company is expected to triple the production capacity. Additionally, the company also plans to increase the capacity from 200,000 units a year to 2.5 million units a year over the next three years. The Digital Cockpit units (DCU) and Telematics control units (TCU) represent 12% of the total production of the company.
- In September 2018, Visteon Corporation premieres Industry-First SmartCore Cockpit Domain Controller on All-New Mercedes-Benz A-Class. SmartCore powers the vehicle's instrument cluster and infotainment displays through a seamless and intuitive human-machine interface (HMI).
- In August 2018, Luxoft Holding, Inc (LXFT), an IT service provider has partnered with LG Electronics Inc. to help in creating the next generation webOS. Luxoft will lead the deployment of webOS into the new, targeted sectors, beginning with automotive. Luxoft and LG Electronics will initially focus on digital cockpit development.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support