One Stop Solution For In-Depth Market Research Reports

詳細な市場調査レポートのワンストップソリューション

Home    >    AUTOMOTIVE AND TRANSPORTATION   >   Augmented Reality Automotive Market

[ 英語タイトル ] Augmented Reality Automotive Market by Function (AR HUD Navigation, AR HUD ACC, AR HUD LDW & Advanced AR HUD), Sensor Technology, Display Technology, Level of Autonomous Driving, Electric Vehicle, Vehicle Type, and Region - Global Forecast to 2025


Product Code : MNMAT00108796
Survey : MarketsandMarkets
Publish On : February, 2021
Category : Automotive and Transportation
Study Area : Global
Report format : PDF
Sales price option (consumption tax not included)
Single User USD5650 / Question Form
5 User USD6650 / Question Form
Enterprise User USD10000 / Question Form

[Report Description]

“Rapid technological advancement and increasing consumer demand for advanced safety functions are expected to fuel the demand for the augmented reality automotive market”
The augmented reality automotive market is projected to grow at a CAGR of 30.31% during the forecast period, to reach a market size of USD 7.98 billion by 2025. This highly advanced technology is expected to be launched in luxury and premium range of vehicles once it becomes commercially available in 2018–2019. The luxury car segment is one of the larger contributors to the global luxury goods market. This car segment is primarily led by the demand for technologically advanced cars in developed countries such as U.S., Germany, U.K. and emerging markets such as China and Brazil that have an increasing number of affluent buyers. With growing demand for in-vehicle safety functions and advanced technology, OEMs are increasingly combining connectivity and safety functions to maintain brand differentiation and attract consumers. The growth of such combinations could escalate the role for augmented reality head-up displays (AR HUD), which would integrate real-time advanced driver assistance systems with the safety functions of AR HUD.
“Passenger car is the fastest growing segment of the augmented reality automotive market”
Passenger cars are estimated to account for the largest share of the augmented reality automotive market. The market growth in the segment can be attributed to the growing demand for advanced technology in passenger cars. The need to monitor multiple in-vehicle displays can be a cause of distraction for the driver, triggering potential dangerous situations on the road. The AR HUD will enhance safety by displaying all the information required by the driver on the windshield of a vehicle in the driver’s line of sight. The AR HUD, when integrated with active and passive systems, will assist a driver in avoiding crashes. The demand for such advanced technology is expected to increase in developing and developed countries such as the U.S., Germany, U.K., China, and Japan, where there is high adoption of advanced in-vehicle safety technologies.
“Semi-autonomous is the fastest growing segment of the augmented reality automotive market, by level of autonomous driving”
With the increase in demand for semi-autonomous functions, the penetration of semi-autonomous vehicles is expected to rise in the coming years. The demand for semi-autonomous vehicles is driven by the need for a more comfortable and safe driving experience that will provide enhanced safety, even in potentially dangerous driving circumstances. In addition, technologically driven companies and OEMs are collaborating to make semi-autonomous vehicles a safe mode of transportation, thereby engaging consumer curiosity. Semi-autonomous driving capabilities, which use adaptive cruise control and advanced sensor technologies, can help the vehicle to provide in-depth information to the driver on vehicle data and external environment. The semi-autonomous functions will not only alert the driver of potential dangers but will also have advanced control capabilities, reducing the stress of driving for the driver. Since the AR HUD will make this information available in the driver’s field of view, it will enhance the safety of the vehicle and the passengers.
“OLED, AMOLED: Fastest growing display technology of the augmented reality automotive market”
The other advanced display technologies including OLED, AMOLED, etc. are widely used in consumer electronics applications such as television displays, smartphones, and others. These advanced display technologies allow flexibility in design and color and provide an enhanced visual appeal. They offer superior quality images and brighter displays as compared to LCD and TFT-LCD display panels. However, these display technologies are not frequently used in automotive applications due to low-temperature resistance and durability of these panels for automotive functions. The demand for visually appealing and legible augmented reality imagery will grow with increasing integration of advanced driver assistance systems in AR HUD. The semi-autonomous and autonomous passenger cars and electric vehicles are expected to be equipped with advanced AR HUD. This is expected to drive the demand for advanced display technology panels at a fast rate.

BREAKDOWN OF PRIMARIES
The study contains insights provided by various industry experts, ranging from equipment suppliers to Tier-1 companies and OEMs. The break-up of the primaries is as follows:
• By Company Type: Tier-1–45%, Tier-2–32%, and OEM–23%
• By Designation: C level–35%, D level–25%, Others–40%
• By Region: North America–35%, Europe–35%, Asia-Oceania–25%, RoW–5%

The report provides detailed profiles of the following companies:
 Continental AG
 Denso Corporation
 DigiLens Inc.
 Garmin Limited
 General Motors
 Harman International Industries Inc.
 Hyundai Motor Company
 LG Business Solutions
 MicroVision, Inc.
 Nippon Seiki Co, Ltd
 Panasonic Corporation
 Pioneer Corporation
 Robert Bosch GmbH
 Texas Instruments Inc.
 Visteon Corporation
 Volkswagen AG
 WayRay SA
 Yazaki Corporation

Research Coverage
The augmented reality automotive market has been segmented by function (standard augmented reality head-up display (AR HUD), AR HUD navigation, AR HUD adaptive cruise control, and AR HUD lane departure warning), sensor technology (radar, Lidar, image, and sensor fusion), display technology (TFT-LCD and other advanced technologies), electric vehicle (battery electric vehicle and other (hybrid electric vehicles)), level of autonomous driving (conventional and semi-autonomous), vehicle type (passenger cars and commercial vehicles) and region (Asia-Oceania, Europe, North America, and Rest of the World). The market has been projected in terms of volume (‘000 units) and value (USD million/billion).

Reasons to Buy the Report:
This report contains various levels of analysis, including industry analysis (factor analysis and Porter’s Five Forces) and company profiles and competitive leadership analysis, which together comprise and discuss the basic views on the emerging and high-growth segments of the augmented reality automotive market, competitive landscape, high-growth regions and countries, government initiatives, and market dynamics such as drivers, restraints, opportunities, and challenges.
The report enables new entrants/smaller firms as well as established firms to understand the market better to help them acquire a larger market share. Firms purchasing the report could use any one or a combination of the below-mentioned four strategies (market development, product development/innovation, market diversification, and competitive assessment) to strengthen their position in the market.
The report provides insights with reference to the following points:
 Market Development: The report provides comprehensive information about lucrative emerging markets. The report analyzes the augmented reality automotive market for all vehicle types across regions.
 Product Development/Innovation: The report offers detailed insights about R&D activities, upcoming technologies, and new product launches in the augmented reality automotive market across all regions.
 Market Diversification: The report provides detailed information about untapped markets, investments, new products, and recent developments in the augmented reality automotive market.
 Competitive Assessment: The report offers an in-depth assessment of strategies, products, and manufacturing capabilities of leading players in the augmented reality automotive market.
 Vendor DIVE Analysis: The report provides company-level mapping of net sales, growth rate of a company’s net sales, overall regional presence, company’s presence/plans in emerging countries, mapping of inorganic and organic developments, manufacturing plants, company’s presence in the OE and aftermarket segments, product offerings (breadth and depth), new product developments in recent years, and R&D expenditure, among others.
 Company-wise product and business strategy scorecards: The report offers company level analysis and evaluation of product offering category including the breadth of offering, product innovation, and market presence (OEM and aftermarket) and company level analysis and evaluation of business strategies including company’s reach (based on regional presence), revenue growth, infrastructure and clientele, inorganic growth (on the basis of partnerships, collaborations, and acquisitions) and organic growth (on the basis of geographic expansion and new product development).

TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEARS CONSIDERED IN THE STUDY 18
1.4 CURRENCY 19
1.5 UNITS CONSIDERED 19
1.6 LIMITATIONS 19
1.7 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.2 SECONDARY DATA 23
2.2.1 KEY SECONDARY SOURCES 23
2.2.2 KEY DATA FROM SECONDARY SOURCES 24
2.2.3 PRIMARY DATA 25
2.2.4 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 25
2.2.5 PRIMARY PARTICIPANTS 26
2.3 FACTOR ANALYSIS 26
2.3.1 INTRODUCTION 26
2.3.2 DEMAND SIDE ANALYSIS 27
2.3.2.1 Increased demand for luxury vehicles 27
2.3.2.2 Increased adoption of in-vehicle advanced driver assistance systems 28
2.3.3 SUPPLY SIDE ANALYSIS 28
2.3.3.1 Significant focus by OEMs focus on convenience and comfort systems in vehicles 28
2.3.3.2 Technological advancements in vehicle safety and security 29
2.4 MARKET SIZE ESTIMATION 30
2.5 DATA TRIANGULATION 32
2.6 ASSUMPTIONS 33
3 EXECUTIVE SUMMARY 34
4 PREMIUM INSIGHTS 40
4.1 ATTRACTIVE OPPORTUNITIES IN THE GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET 40

5 MARKET OVERVIEW 44
5.1 INTRODUCTION 44
5.2 MARKET DYNAMICS 45
5.2.1 DRIVERS 46
5.2.1.1 Increasing demand for connected vehicles 46
5.2.1.2 Increase in awareness about road safety 47
5.2.1.3 Rising investments in the augmented reality market 48
5.2.2 RESTRAINTS 49
5.2.2.1 High dependence on internet connectivity 49
5.2.2.2 Continuous development in digital network 50
5.2.2.3 Cyber security threats due to increasing vehicle telematics 51
5.2.3 OPPORTUNITIES 52
5.2.3.1 Advent of semi-autonomous and electric vehicles in the automotive industry 52
5.2.3.2 Increasing digital content in automotive cockpits 52
5.2.3.3 New heads-up display functions due to reducing dashboard electronics 53
5.2.4 CHALLENGES 54
5.2.4.1 High cost of augmented reality heads-up display systems 54
5.2.4.2 Requirement of greater space in the automotive cockpit 54
5.2.4.3 Integration of several ADAS functions in AR HUD could potentially increase driver distraction 55
5.3 PORTER’S FIVE FORCES ANALYSIS 56
5.3.1 AUGMENTED REALITY AUTOMOTIVE MARKET 56
5.3.2 THREAT OF NEW ENTRANTS 58
5.3.3 THREAT OF SUBSTITUTES 59
5.3.4 BARGAINING POWER OF SUPPLIERS 60
5.3.5 BARGAINING POWER OF BUYERS 61
5.3.6 INTENSITY OF COMPETITIVE RIVALRY 62
6 TECHNOLOGICAL OVERVIEW 63
6.1 INTRODUCTION 63
6.2 HEAD-UP DISPLAY EVOLUTION – FIELD OF VIEW 63
6.3 CURRENT FUNCTIONS OF AUGMENTED REALITY HEAD-UP DISPLAY 64
6.3.1 INSTRUMENT CLUSTER FUNCTION 64
6.3.2 NAVIGATION FUNCTION 64
6.3.3 ADAPTIVE CRUISE CONTROL FUNCTION 64
6.3.4 LANE DEPARTURE WARNING 64
6.4 TECHNOLOGICAL ADVANCEMENT IN THE FUTURE 65
7 AUGMENTED REALITY AUTOMOTIVE MARKET, BY FUNCTION 66
7.1 INTRODUCTION 67
7.2 AR HUD WITH NAVIGATION 70
7.3 AR HUD WITH ADAPTIVE CRUISE CONTROL (ACC) 71
7.4 AR HUD WITH STANDARD FUNCTIONS 73
7.5 AR HUD WITH LANE DEPARTURE WARNING (LDW) 74
7.6 ADVANCED AR HUD 75
8 AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY 77
8.1 INTRODUCTION 78
8.2 LIDAR 80
8.3 RADAR 82
8.4 SENSOR FUSION 83
8.5 CCD/CMOS IMAGE SENSORS 84
9 AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGY 86
9.1 INTRODUCTION 87
9.2 TFT-LCD 89
9.3 OTHER ADVANCED TECHNOLOGIES 90
10 AUGMENTED REALITY AUTOMOTIVE MARKET, BY ELECTRIC VEHICLE 92
10.1 INTRODUCTION 93
10.2 BATTERY ELECTRIC VEHICLE (BEV) 95
10.3 OTHERS (HYBRID) 96
11 AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING 97
11.1 INTRODUCTION 98
11.2 CONVENTIONAL LEVEL OF DRIVING 100
11.3 SEMI-AUTONOMOUS LEVEL OF DRIVING 101
12 AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE & REGION 103
12.2 ASIA-OCEANIA 106
12.2.1 CHINA 109
12.2.2 INDIA 110
12.2.3 JAPAN 111
12.2.4 SOUTH KOREA 112
12.2.5 REST OF ASIA-OCEANIA 113
12.3 EUROPE 114
12.3.1 FRANCE 117
12.3.2 GERMANY 118
12.3.3 ITALY 119
12.3.4 U.K. 119
12.3.5 REST OF EUROPE 120

12.4 NORTH AMERICA 121
12.4.1 CANADA 124
12.4.2 MEXICO 125
12.4.3 U.S. 126
12.5 REST OF THE WORLD 126
12.5.1 BRAZIL 129
12.5.2 RUSSIA 130
12.5.3 SOUTH AFRICA 131
13 COMPETITIVE LANDSCAPE 132
13.1 AUGMENTED REALITY AUTOMOTIVE MARKET: MARKET RANKING 132
14 COMPANY PROFILES 133
(Company overview, Strength of product portfolio, Product offerings, Business strategy excellence, Recent developments)*
14.1 ROBERT BOSCH GMBH 133
14.2 PANASONIC CORPORATION 138
14.3 CONTINENTAL AG 142
14.4 DENSO CORPORATION 146
14.5 VISTEON CORPORATION 150
14.6 NIPPON SEIKI CO., LTD. 154
14.7 PIONEER CORPORATION 157
14.8 YAZAKI CORPORATION 160
14.9 HARMAN INTERNATIONAL INDUSTRIES INC. 164
14.10 GARMIN LTD. 167
14.11 TEXAS INSTRUMENTS INC. 171
14.12 MICROVISION, INC. 174
*Details on Company overview, Strength of product portfolio, Product offerings, Business strategy excellence, Recent developments might not be captured in case of unlisted companies.
15 APPENDIX 176
15.1 INSIGHTS OF INDUSTRY EXPERTS 176
15.2 DISCUSSION GUIDE 177
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 180
15.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 182
15.5 AVAILABLE CUSTOMIZATIONS 183
15.5.1 AUGMENTED REALITY AUTOMOTIVE MARKET, BY COMPONENTS AND REGION (VOLUME & VALUE) 183
15.5.2 COMPANY INFORMATION 183
15.5.2.1 Detailed analysis and profiling of additional market players (up to 5) 183
15.5.3 MARKET RANKING 183
15.6 RELATED REPORTS 183
15.7 AUTHOR DETAILS 184

渋谷データカウント

渋谷データカウントは、最も信頼性が高く最新の調査分析レポートを確実に提供する経験豊富な調査専門家のグローバルチームが提供する、さまざまな業界のさまざまな市場調査レポートを提供する再販代理店です。

Recommended reports

+