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[ 英語タイトル ] Asia-Pacific Baked Food and Cereals Market – Growth, Trends, and Forecasts (2020 - 2025)

Product Code : MDFMCG0082335
Survey : Mordor Intelligence
Publish On : November, 2020
Category : FMCG and Food
Study Area : Asia Pacific
Report format : PDF
Sales price option (consumption tax not included)
Single User USD3750 / Question Form
5 User USD4250 / Question Form
Enterprise User USD7000 / Question Form
 - Grupo Bimbo
- Barilla Group
- Kellogg's
- General Mills
- Mondelez
- The Garden Company Limited
- Campbells Soup Company
- Nestle SA

[Report Description]

The Asia-Pacific baked food and cereals market is expected to record at a CAGR of 6.5% during the forecast period (2020-2025).

- Changes in the consumption pattern of baked food and cereals and the inclination toward healthier products are the primary factors affecting the market. The increased adoption of Western lifestyle and increased preference for nutritional baked food and cereals are driving the sales in the market.
- Baked food and cereals, being a major part of the daily diet, cater to the demand for functional food. The new low-carb, high-fiber, multigrain, and fortified baked food and cereals that appeal to health-conscious consumers have triggered the market growth.

Key Market Trends

Rising Demand for Convenience Food in the Region

The consumer demand for convenience food is evolving, in accordance with various dynamic demands from consumers. The rising popularity of ‘snacking-on-the-go’ and ‘pick-me-up’ products also makes Asia-Pacific a potential market for baked snacks. In addition, a growing number of Western restaurants offering baked goods in cities are also emerging rapidly, giving an overall boost to the demand for bakery products. Other major factors driving the market are the widened distribution channels and the tendency of consumers to purchase off-the-shelf, especially in the emerging markets of Asia-Pacific. The rapid expansion of artisanal bakeries in the last few years made consumers generally prefer fresh baked goods, such as cakes and breads.

China Held a Prominent Market Share

China's bakery products market is expected to become the second-largest baked goods market, with pastries being the most popular segment. The robust economic growth that China witnessed in the last decade led to rising affluence, urbanization, and the growing influence of Western culture, all of which, collectively contributed to the overall demand for baked goods. Chinese consumers are known to prefer cakes, pastries, and sweet pies, and their preference toward bread and bread rolls is comparatively lower than Western consumers. The rapid expansion of artisanal bakeries in the last few years made Chinese consumers opt for fresh baked goods, such as cakes and breads. In China, unpackaged/artisanal baked goods are mostly sold through bakeries.

Competitive Landscape

The Asia-Pacific baked food and cereals market is highly fragmented, with a large number of domestic and multinational players competing for market share. Companies are focusing on new product launches with healthier ingredients/organic claim as their key marketing strategy. An increasing number of private label brands are posing tough competition to the existing players. Some of the major players in the Asia-Pacific baked food and cereals market are Grupo Bimbo, Kellogg’s, Campbells Soup Company, The Garden Company Limited, and Nestle SA, among others.

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


3.1 Market Overview

4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 Product Type
5.1.1 Breads
5.1.2 Breakfast Cereals
5.1.3 Biscuits and Cookies
5.1.4 Morning Goods
5.1.5 Cakes and Pastries
5.1.6 Other Product Types
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Specialist Stores
5.2.3 Convenience Stores
5.2.4 Online Retail
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 China
5.3.2 Japan
5.3.3 India
5.3.4 Australia
5.3.5 Rest of Asia-Pacific

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Grupo Bimbo
6.4.2 Barilla Group
6.4.3 Kellogg's
6.4.4 General Mills
6.4.5 Mondelez
6.4.6 The Garden Company Limited
6.4.7 Campbells Soup Company
6.4.8 Nestle SA




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