The Asia-Pacific baked food and cereals market is expected to record at a CAGR of 6.5% during the forecast period (2020-2025).
- Changes in the consumption pattern of baked food and cereals and the inclination toward healthier products are the primary factors affecting the market. The increased adoption of Western lifestyle and increased preference for nutritional baked food and cereals are driving the sales in the market.
- Baked food and cereals, being a major part of the daily diet, cater to the demand for functional food. The new low-carb, high-fiber, multigrain, and fortified baked food and cereals that appeal to health-conscious consumers have triggered the market growth.
Key Market Trends
Rising Demand for Convenience Food in the Region
The consumer demand for convenience food is evolving, in accordance with various dynamic demands from consumers. The rising popularity of ‘snacking-on-the-go’ and ‘pick-me-up’ products also makes Asia-Pacific a potential market for baked snacks. In addition, a growing number of Western restaurants offering baked goods in cities are also emerging rapidly, giving an overall boost to the demand for bakery products. Other major factors driving the market are the widened distribution channels and the tendency of consumers to purchase off-the-shelf, especially in the emerging markets of Asia-Pacific. The rapid expansion of artisanal bakeries in the last few years made consumers generally prefer fresh baked goods, such as cakes and breads.
China Held a Prominent Market Share
China's bakery products market is expected to become the second-largest baked goods market, with pastries being the most popular segment. The robust economic growth that China witnessed in the last decade led to rising affluence, urbanization, and the growing influence of Western culture, all of which, collectively contributed to the overall demand for baked goods. Chinese consumers are known to prefer cakes, pastries, and sweet pies, and their preference toward bread and bread rolls is comparatively lower than Western consumers. The rapid expansion of artisanal bakeries in the last few years made Chinese consumers opt for fresh baked goods, such as cakes and breads. In China, unpackaged/artisanal baked goods are mostly sold through bakeries.
The Asia-Pacific baked food and cereals market is highly fragmented, with a large number of domestic and multinational players competing for market share. Companies are focusing on new product launches with healthier ingredients/organic claim as their key marketing strategy. An increasing number of private label brands are posing tough competition to the existing players. Some of the major players in the Asia-Pacific baked food and cereals market are Grupo Bimbo, Kellogg’s, Campbells Soup Company, The Garden Company Limited, and Nestle SA, among others.
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