Asia Digital Advertising in Pharma Market Analysis 2015-2030
Digital advertising is a promotional activity that delivers the target audience through digital platforms, including social media, search engines, websites, and others. As the healthcare industry is growing online on a large scale, thus, digital advertising in the pharmaceutical sector is one of the easiest ways to meet prospects and advertise pharmaceutical products and services. The Asia digital advertising in pharma market is anticipated to grow with a CAGR of 13.8% over the forecast period, i.e., 2021 – 2030. Factors such as the growing awareness for digital advertising amongst pharmaceutical companies, backed by the numerous benefits associate with the advertising method, such as cost-effectiveness and scalability, along with the increasing pharmaceutical industry in Asia are anticipated to drive the growth of the market in the coming years. The Asia digital advertising in pharma market is estimated to garner a revenue of around USD 22260 Million by the end of 2030, up from a revenue of close to USD 3630 Million in the year 2015.
The Asia digital advertising in pharma market is segmented by numerous segments, which include segmentation by ad format, product type, category, platform, and by country. By platform, the market is segmented into mobile, desktop, and other platforms. Amongst these, in the year 2015, the mobile segment generated a revenue of near to USD 2600 Million. The segment is further expected to cross USD 16590 Million by the end of 2030.
By country, the Asia digital advertising in pharma market is segmented into Singapore, Indonesia, Thailand, Malaysia, Vietnam, Philippines, Hong Kong, Taiwan, Japan, South Korea, Rest of Southeast Asia, and the Rest of Asia. Amongst these, by the end of 2030, the market in Japan is anticipated to hold the second-largest revenue of about USD 4940 Million. In the year 2015, the market in the region generated a revenue of around USD 880 Million.
Some of the prominent industry leaders in the Asia digital advertising in pharma market that are included in our report are BBDO, AMICULUM Limited, WebHopers Infotech PVT. LTD., The Ogilvy Group, WebFX, Amura Marketing Technologies, Medibrandox, and others.