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[ 英語タイトル ] Wireless Audio Market by Product (Speaker, Soundbar, Headset, Headphone, Microphone), Technology (Bluetooth, Wi-Fi, Airplay, RF), Application (Home Audio, Consumer, Commercial, Automotive), and Region - Global Forecast to 2023


Product Code : MNMSE00108380
Survey : MarketsandMarkets
Publish On : February, 2021
Category : Semiconductor and Electronics
Study Area : Global
Report format : PDF
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[Report Description]

“The wireless audio market to grow at a CAGR of 10.06% between 2017 and 2023”
The wireless audio market is expected to grow from USD 16.13 billion in 2016 to USD 31.80 billion by 2023, at a CAGR of 10.06% between 2017 and 2023. The major factors driving the growth of the wireless audio market include smartphones as a source of entertainment, consumer preferences for portable devices, and advancements in wireless technologies. However, compliance issues in operating frequency, and negative health effects on children and other user groups are the major factors restraining the growth of the wireless audio market.
“The Bluetooth technology to hold the largest size of the wireless audio market by 2023”
The wireless audio market for Bluetooth will witness a significant growth in the coming years, with initiatives underway for a higher throughput, more ubiquitous usage, and links with Wi-Fi and ultra-wideband (UWB) broadcast technologies. In addition, the Bluetooth technology makes it easy for advanced electronics devices to interact with one another without relying on traditional wired connection.
“Wireless audio market in APAC to grow at a high rate between 2017 and 2023”
The wireless audio market APAC region is likely to grow at a high rate between 2017 and 2023. The market for consumer electronics, including smartphones, tablets, and wireless audio devices, in APAC is increasing rapidly with a high rate of development in most of the countries in this region. In addition, factor such as rising urbanization, individuals’ acceptance for the developments based on innovative technologies, and increasing popularity of streaming music services are contributing to the growth of the wireless audio market in this region.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key industry people. The breakup of the profile of primary participants has been given below:
• By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
• By Designation: C-Level Executives – 35%, Directors – 25%, and Others – 40%
• By Region: North Americas – 45%, Europe – 17%, APAC – 30%, and RoW – 8%
The report profiles the top players in the wireless audio market, along with providing their respective market ranking analysis. Prominent players such as Bose Corporation (US), Sonos. Inc. (US), Harman International Industries, Incorporated (US), Apple Inc. (US), and Sony Corporation (Japan) have been profiled in this report.
Research Coverage:
• The wireless audio market, by product, includes speaker systems, soundbars (active and passive soundbars), headsets (traditional headsets and wireless earbuds), headphones, and microphones.
• The wireless audio market, by technology, covers Bluetooth, Wi-Fi, Radio Frequency (RF), Bluetooth +Wi-Fi, and AirPlay.
• The wireless audio market, by application, comprises home audio, consumer (smartphones, laptops/computers, gaming consoles) commercial, and automotive
• The geographic analysis has been done with regard to—the Americas, Europe, Asia Pacific (APAC), and Rest of the World (RoW)

Reasons to Buy This Report:
From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends), market ranking analysis of top players, value chain analysis; company profiles that discuss basic views on the competitive landscape, emerging and high-growth segments of the wireless audio market, high-growth regions, and market dynamics such as drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Market penetration: Comprehensive information on wireless audio products offered by the top players in the wireless audio market
• Market development: Comprehensive information about lucrative emerging markets—the report analyzes the market for wireless audio across regions
• Market diversification: Exhaustive information about new products, untapped geographies, and recent developments, in the overall wireless audio market
• Competitive assessment: In-depth assessment of market ranking analysis, strategies, products, and leading players in the wireless audio market

TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 STUDY SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 INTRODUCTION 16
2.2 RESEARCH DATA 17
2.2.1 SECONDARY DATA 18
2.2.1.1 Key data from secondary sources 18
2.2.2 PRIMARY DATA 19
2.2.2.1 Key data from primary sources 19
2.2.2.2 Key industry insights 20
2.2.2.3 Breakdown of primary interviews 20
2.3 MARKET SIZE ESTIMATION 21
2.3.1 BOTTOM-UP APPROACH 21
2.3.2 TOP-DOWN APPROACH 22
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 23
2.5 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN THE WIRELESS AUDIO MARKET 30
4.2 WIRELESS AUDIO MARKET, BY TECHNOLOGY AND REGION, 2016 31
4.3 GEOGRAPHICAL SNAPSHOT OF THE WIRELESS AUDIO MARKET, 2017–2023 32
4.4 WIRELESS AUDIO MARKET FOR CONSUMER APPLICATIONS 33

5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 36
5.2.1.1 Growing demand for smartphones as a source of entertainment 36
5.2.1.2 Consumer preferences for portable devices 36
5.2.1.3 Advancements in wireless technologies 37
5.2.2 RESTRAINTS 37
5.2.2.1 Compliance issues in operating frequency 37
5.2.2.2 Negative health effects on children and other user groups 38
5.2.3 OPPORTUNITIES 38
5.2.3.1 Significant growth in the market for soundbars 38
5.2.3.2 Increasing use of wireless audio devices in the hospitality and leisure sector 38
5.2.3.3 Growth in on-demand music streaming services 38
5.2.4 CHALLENGES 39
5.2.4.1 Delivering high-quality audio 39
6 INDUSTRY TRENDS 40
6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.3 INDUSTRY TRENDS 42
7 MARKET, BY PRODUCT 43
7.1 INTRODUCTION 44
7.2 SPEAKER SYSTEMS 46
7.3 SOUNDBARS 48
7.3.1 ACTIVE SOUNDBARS 48
7.3.2 PASSIVE SOUNDBARS 49
7.4 HEADSETS 51
7.4.1 TRADITIONAL HEADSETS 51
7.4.2 WIRELESS EARBUDS 52
7.5 HEADPHONES 54
7.6 MICROPHONES 55
7.7 OTHERS 57
8 MARKET, BY TECHNOLOGY 59
8.1 INTRODUCTION 60
8.2 BLUETOOTH 62
8.3 WI-FI 64
8.4 RADIO FREQUENCY 66
8.5 AIRPLAY 66
8.6 BLUETOOTH +WI-FI 68
8.7 OTHERS 70
8.7.1 ALLPLAY 70
8.7.2 WISA 70
8.7.3 SKAA 70
8.7.4 PLAY-FI 71
8.7.5 KLEERNET 71
9 MARKET, BY APPLICATION 73
9.1 INTRODUCTION 74
9.2 HOME AUDIO 76
9.3 CONSUMER 79
9.3.1 SMARTPHONES 79
9.3.2 LAPTOPS/COMPUTERS 79
9.3.3 GAMING CONSOLES 79
9.4 COMMERCIAL 82
9.5 AUTOMOTIVE 84
9.6 OTHERS 86
9.6.1 SECURITY & DEFENSE 86
9.6.2 INDUSTRIAL 86
9.6.3 MEDICAL 86
10 REGIONAL ANALYSIS 88
10.1 INTRODUCTION 89
10.2 AMERICAS 91
10.2.1 US 93
10.2.2 CANADA 93
10.2.3 MEXICO 93
10.2.4 OTHERS 93
10.3 EUROPE 96
10.3.1 GERMANY 98
10.3.2 FRANCE 98
10.3.3 UK 98
10.3.4 OTHERS 98
10.4 APAC 101
10.4.1 CHINA 103
10.4.2 JAPAN 103
10.4.3 SOUTH KOREA 103
10.4.4 INDIA 103
10.4.5 OTHERS 104

10.5 REST OF THE WORLD (ROW) 107
10.5.1 MIDDLE EAST 108
10.5.2 AFRICA 108
11 COMPETITIVE LANDSCAPE 111
11.1 OVERVIEW 111
11.2 RANKING ANALYSIS OF THE TOP 5 PLAYERS IN THE WIRELESS AUDIO MARKET, 2016 112
11.3 COMPETITIVE SITUATIONS AND TRENDS 113
11.3.1 PRODUCT LAUNCHES 114
11.3.2 ACQUISITIONS AND AGREEMENTS 114
11.4 VENDOR DIVE OVERVIEW 115
11.4.1 VANGUARDS 115
11.4.2 DYNAMIC PLAYERS 115
11.4.3 INNOVATORS 115
11.4.4 EMERGING PLAYERS 116
11.5 COMPETITIVE BENCHMARKING 117
11.5.1 PRODUCT OFFERINGS BY MAJOR PLAYERS IN THE WIRELESS AUDIO MARKET (25 COMPANIES) 117
11.5.2 BUSINESS STRATEGIES ADOPTED BY MAJOR PLAYERS IN THE WIRELESS AUDIO MARKET (25 COMPANIES) 118
12 COMPANY PROFILES 119
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
12.1 INTRODUCTION 119
12.2 APPLE INC. 120
12.3 SAMSUNG ELECTRONICS CO., LTD. 124
12.4 SONY CORPORATION 128
12.5 VOXX INTERNATIONAL CORPORATION 132
12.6 HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED 136
12.7 BOSE CORPORATION 141
12.8 SONOS, INC. 145
12.9 DEI HOLDINGS, INC. 148
12.10 SENNHEISER ELECTRONIC GMBH & CO. KG 151
12.11 VIZIO, INC. 155
12.12 KEY INNOVATORS 158
12.12.1 OSSIC CORPORATION 158
12.12.2 PHAZON 158
12.12.3 TRÜSOUND AUDIO 158
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

13 APPENDIX 159
13.1 INSIGHTS OF INDUSTRY EXPERTS 159
13.2 DISCUSSION GUIDE 160
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 162
13.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 164
13.5 AVAILABLE CUSTOMIZATIONS 166
13.6 RELATED REPORT 166
13.7 AUTHOR DETAILS 167

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